Sales Recruitment - Sales B2B Saas Recruiting (2025)

The first Tech Sales Recruiting course is available!

The SaaS /Tech companies are struggling to hire in sales. Help them, by becoming a Tech Sales Recruiter!

Hi there! I´m Leo Capelossi, the Founder of The Sales Gang, ambi. careers now! - We help startups and scaleups to expand their teams across Europe and Brazil through a decentralized recruiters network based in many European countries and South America.

This course is the result of many years of recruiting experience and could help people, in many different moments: to start a career in recruitment, to improve tech sales recruitment skills, to help someone get a job as a sales recruiter, etc. The course is recorded in a very informal and relaxed manner, so I hope that the almost 6 hours of content are fun and useful. We go from the sales area, to end-to-end recruitment processes, no-code tools, automation, and other tips and tricks that the regular recruitment consultancies usually don't know.

Why take a tech sales recruitment course?

All the startups, tech, and innovative companies need to sell their products right? Yes, and they also need qualified and motivated salespeople to be able to do it. We know by experience how hard it is to find good salespeople (as sales is sometimes a "career accident" not a career plan) and how they can make a difference in any organization. We also know that many recruiters struggle in understanding sales, its processes, roles and also could improve in general recruitment practices.

Some important stats and facts:

• The SaaS industry has increased in size by around 500% over the past seven years. The market size value in 2022 - USD 186.6 billion and the revenue forecast for 2028 is USD 344.3 billion.

• 41 to 44% of tech companies feel that they are behind on hiring tech sales profiles

• There are tech sales bootcamps appearing everywhere to decrease the sales talent shortage

• There are thousands of sales recruiter positions opened on Linkedin. Go check!

Is this course for you?

It could be! We suggest this course for any recruiter or people who would like to start a recruitment career.

• Generalist Recruiters

  You already know and perform full cycle recruitment, but you would love to understand and specialize in sales recruiting, such as update your knowledge, make sure you are not carrying mistakes throughout your processes and learn more about automation and no-code tools.

• IT Recruiters

  You do great in IT Recruiting, but you know almost nothing about sales. Maybe you can combine sales knowledge with your tech recruiting practices and be a more complete recruiter, potentially changing your recruiting area (as tech is very crowded) for Sales and other business profiles.

• Starting your recruiting career

  You just started or want to start your recruitment career, so this course could help you a lot to start with good practices, learn about sales recruiting and be one of the few Tech Sales Recruiters specialists in the market.

• Agency Recruiters

  You work in or own a recruitment agency, so you want make sure your knowledge is up to date, learn more about automation and network with other students and recruiters.

• Freelance Recruiters

  You work as a freelancer and want to improve in sales recruiting and make sure your processes are up to date.

• Early Stage Startup Founders

  You are just creating your startup and want to learn more about hiring processes, as you are recruiting yourself, at least at the beginning.

• Sales professionals

  Who knows a lot about sales, but as you need to hire, it would be good to learn more about recruiting and best practices.

Connect:

After the course, we will also connect you with other like-minded students and recruiters for you to network and exchange best practices and knowledge through our private Tech Sales Recruiter community.

What do we cover?

1. Understanding the difference: B2B x B2C + Tech Sales

Learn the fundamentals of sales, understand the differences between b2b and b2c, and how sales profiles are different in these 2 environments. Also, why Tech Sales is a recruiting trend?

2. Sales Teams + Processes

Understand which are the most common sales roles, the average salary range, and the B2B SaaS sales process and funnel, to finally get who does what, how and why.

3. Recruiting: where to start

Overview of the recruitment process, to-dos, and responsible areas and do´s and don'ts when writing an attractive job description + hundreds of templates from an external source.

4. Where to Find Candidates

Where to post your jobs? How and where to compare the best ATS? Which are not so common sources of candidates? Get to know!

5. Linkedin profile + Employer Branding

How to improve your Linkedin profile in 5 minutes, extra tips, and the basics about employer branding: how to build a winning strategy, based on your possibilities.

6. Ideal profile + Boolean Search + Sales keywords

How to prepare your candidate persona, perform smart boolean searches on Linkedin and some common sales keywords to help you sourcing.

7. Automation Tools + Outreach Messages

Which tools could help you save time and be more effective in recruiting? Also, craft sweet, short and effective outreach messages to get in touch with passive candidates.

8. Reaching the Candidates

Learn why phone screening is so important, how to prepare for it and important sales questions to ask during an interview.

9. The Shortlist Delivery

Stop sending long e-mails with attached PDF´s, learn how to use shared boards and how to make sure your shortlist is attractive.

10. Mitigating Risks

The Recruiting Snowball metaphor: it can hurt your process! Which mistakes to avoid in every recruiting step.