What is Google Ads & what is it used for?

Marketing consists of driving people through 'the funnel'. Learn what this funnel entails to help you leverage new customers, interested prospects, and past customers.

Discover how Google Ads accounts are structured.

Learn about the 5 main Google Ads campaign types and their respective ad formats. Each campaign type is used to target different levels of intent and showcase your product differently.

Learn about all of Google's manual and automated bid strategies. Each one is used for different campaign goals and can be cycled strategically to optimize Google's machine learning.

When you have 5 or more campaigns running - how do you remember which campaign is targeting what? Simple! The beauty of naming conventions will help you keep things organized so you can optimize quickly and efficiently.

Marketing and Google Ads are full of metrics! ROAS, CPA, CPM - what does it all mean!? Find out in this lecture where we discuss definitions, formulas, and key areas you would use these metrics.

Let's setup your first Google Ads account and show you how to navigate the platform.

Now, let's setup your first conversion pixel - a snippet of code installed on your site to track sales. This helps you track which campaigns converted so you can scale on those that work best!

Coding Resource:

{% if first_time_accessed %}

      'value': {{ total_price | money_without_currency | remove:',' }},

      'currency': '{{ order.currency }}',

      'transaction_id': '{{ order.order_number }}'

{% endif %}

Learn about definitions, ad formats, extensions, important metrics, match types, and recommended setting for Search campaigns.

The first step to building your first search campaign - keyword planning! Learn how to find strong keywords for your search campaigns using Google's Keyword Planner.

The second step - building ad copy! Learn how to formulate strong, engaging, and proven ad copy for your search ads and how to A/B test variations to increase click-through rate.

Finally - let's build the campaign in Google Ads! Now, we put everything together to create our first search campaign.

Let's bolster our search campaign with extensions! Learn about sitelink extensions and their importance to making your search ads more engaging.

Next, let's create some other extensions to keep adding some bulk to our search ads. Learn about callout, structured snippet, and promotion extensions and how they all work to make your ad more engaging.

Lastly, let's learn about price and image extensions to complete our extension section.

Okay! Our new campaign has been running for some time - how do we improve performance?? Find out in this lecture where we teach you how to optimize common areas in Search.

Let's dig in! Find out how to narrow your demographics to target strictly those that are performing well for your product.

Next, let's clean up our poor performing location targeting and focus on areas with the best return on ad spend.

A big one! Learn how to assess keyword performance, see what people are actually searching when your ad shows, and how to clean up irrelevant search queries to make sure your keyword targeting is as efficient as possible.

Learn how to move around bid strategies for Search to focus efficiency and create new machine-learning tests.

A savior in time savings! Learn what Google Ads Editor is & how to navigate the platform to start your journey to creating/editing campaigns on a mass level - saving you loads of time!

Learn how to create something called a bulksheet for Google Ads Editor - a spreadsheet that uploads into Editor to easily create thousands of campaigns, ad groups, ads, etc.

Learn about definitions, ad formats, important metrics, and recommended setting for Shopping campaigns.

Learn about Google Merchant Center and how it relates to Google Ads. Then, let's walk you through creating your first Merchant Center account!

Let's build a manual feed - a spreadsheet of all your products and their attributes to talk to your upcoming shopping campaign.

Let's build an automated feed - an automated import of all your products and their attributes to talk to your upcoming shopping campaign.

Now, let's show you how to link Google Merchant Center with Google Ads so data can pass through both platforms.

Finally it's here! Performance Max is the newest campaign type from Google and it's changing the way we think about shopping. You can no longer create Smart Shopping campaigns... so how does this new campaign type work and is it worth it?

Learn how to build your first performance max campaign and use the proper settings to avoid wasting your money.

Woo - let's build that Shopping campaign!

Learn how to optimize Shopping campaigns to improve efficiency and scale further!

Learn about definitions, ad formats, important metrics, and recommended setting for Display campaigns.

Did you know you can target specific audiences in Google? Learn about all these different audience types (there's a lot!) and how to build your own custom audience groups.

Let's build a Display campaign and show you how to target your new custom audience!

Alright - let's optimize this Display campaign with all the common areas to improve upon.

Learn about definitions, ad formats, important metrics, and recommended setting for Discovery campaigns.

Let's build our Discovery campaign and show you the cool ad formats that are available.

Let's optimize!

Learn about definitions, ad formats, important metrics, and recommended setting for YouTube campaigns.

Let's build our YouTube campaign!

Let's optimize!

What is one of the biggest areas you can optimize for more conversions? YOUR WEBSITE!! Learn what makes for a strong converting website and view examples of good & bad implementation.