
Get to Know Wayne, His Background and Experience and what makes his content different
Develop a flexible business name and logo that reflect your vision, avoid boxing your brand in, and seek skilled partners or outsourcing to build strong brand identity.
Discover the ten core components of a compelling business plan, from executive summaries to funding requirements, with templates, an Excel forecast sheet, and real-life examples.
Explore the course’s business plan template, a ready-to-use starting point that guides you through ten core elements—from executive summary to financial forecasts and pestel analysis—with plug-in content.
Grace and Wayne Bowden assess the strengths, weaknesses, opportunities, threats, and financial viability of opening a daycare named Upon a Star creche and Montessori in Letterkenny, Ireland.
Explore the business details section of a plan, outlining shareholder details, management structure, advisers, and the products and services offered, plus a Pestel analysis to assess viability.
Examine a real-world business details section of a childcare venture in Ireland, outlining shareholder structure, management roles, services, government schemes, and six-year growth milestones.
Assess the regulatory landscape for Irish child care—curriculum adherence, Tusla ratios and space, and health and safety—alongside Letterkenny market demand and competitor insights to inform a business plan.
Outline a marketing strategy grounded in market research, segmentation of the core customer, and competitive analysis, detailing reach, communication methods, feedback loops, and line-item cost breakdown for each step.
Present a simple, direct marketing plan for a high-demand Letterkenny childcare service, leveraging 209 parents via Facebook and local groups; no advertising costs, blue ocean strategy.
Explore a competitor analysis walkthrough covering local or global competition, a quick overview, a SWOT analysis table, and an optional pestel depth for deeper insights.
Analyze 11 Letterkenny child care providers through a real-world competitor analysis, detailing services, prices, strengths, weaknesses, opportunities, threats, and unique selling points to enable blue ocean strategy.
Explore the operations and logistics excel templates to populate supplier information and equipment lists, automatically total annual costs, and easily copy results into a word document for a business plan.
Analyze a real-world daycare business model with costs, pricing, staff ratios, and revenue projections for baby and toddler care; reveal margins and loss-leader strategies.
This is Business Plan Writing in a Nutshell
In this course we will cover every aspect of creating a business plan from start to finish. From Executive Statements, Business Overview, Market Research, Business Development, Business Model Design and Financial Forecasts we will walk through the process together with templates and examples so you can create your very own business plan alongside this course and set your entrepreneur spirit free.
The stages of this training cover:
How to Create a World Class Executive Summary for your Business Plan
Compare and Contrast the Details Required in the Business Overview Section of Your Business Plan
Select the right Business Details to showcase your idea in Your Business Plan
How to Decide on The Products and Services for your Business
Creating the long-term aim of the business
Setting your strategic Objectives for the business
How to complete a PESTLE Analysis on your Business Idea
The right way to showcase the Owners Skills, Backgrounds and what makes them the ideal entrepreneur
How to Select Your Target Market for Your Business Plan
Decide who are your businesses customers
Describe a day in their life
Estimated Customer locations and business factors
Define what prompts a customer to buy from your business
Create in-depth and detailed Market Research for Your Business Plan
How to conduct Desk Research on your Business
How to conduct field research on your Business
How to visualize and present the findings for your Business
How to create a Marketing Strategy for Your Business Plan
Selecting the right means of marketing
Critically analysing each possible method
Estimating marketing costs
Step by Step Guide to Creating a Competitor Analysis For Your Business Plan
Complete a SWOT assessment and understanding unique selling points of your Business
Understanding Operations and Logistics For Your Business Plan
Defining your Businesses Services
Establishing hours of Business Operations
Creating a list of suppliers for your Business
Selecting an appropriate Premises for the Business
Defining Equipment Needs and Costs for your Business
Defining the transportation requirements for your Business
Defining the legal requirements of the Business
Defining the Insurance Requirements of the Business
Creating the Proposed Management Structure of the Business
How to Compete a Costs and Pricing Strategy for Your Business Plan
How to Create Financial Forecasts for Your Business Plan
Business Sales and Costs Forecasts
Personal Survival Budget for your business
Costs Table for your business
Understanding your Businesses Funding Requirements
All wrapped up in a visually appealing plan that sells your vision and your entrepreneurial mindset.