The 2026 Complete guide to Crisis Communication

Name: The 2026 Complete guide to Crisis Communication
Rating: 4.0 (79 reviews)

Learn how maintain your organization reputation intact During a Crisis with modern communication techniques

Created byThanh Nguyen CIA, ACCA, LLB,JD

Last updated 10/2025

English

What you'll learn

World-class Crisis Communication Framework using by elite organizations around the world
Levels of disruption in real world that require crisis communication teams to resolve
Crisis Communication tools applying in Real World Scenarios
What to say, what not to say to the media and the public
Identify best practices in delivering crisis statement to the media and the public

Course content

3 sections • 21 lectures • 4h 30m total length

Welcome to the course2:29
What is crisis, crisis management and crisis communication3:56
Types of crisis event and Levels of disruption12:56
Understand crisis events and disruption levels, including types from level five to level one, and apply maximum tolerable downtime and recovery time objective concepts to manage organizational risk.
Summary of Module 10:55
Explore the definition of crisis, distinguish crisis management from crisis communication, and learn to prepare effective crisis communication processes for various crisis event types and disruption scenarios in elite organizations.

Welcome to Module 22:52
Apply a crisis communication framework and modern processes to respond swiftly and inform stakeholders. Maintain operations and credibility while mitigating losses and enabling quick recovery using media and key contacts.
Stakeholders and Communication Challenges in Crisis Response4:45
Identify stakeholders in crisis response, including shareholders, employees, customers, government agencies, suppliers, analysts, special interest groups, and media, and address information overload, transparency gaps, and limited feedback channels.
Crisis Communication Management Team Structure and Tasks25:14
Crisis Information Center3:38
Explains how a crisis information center unites the crisis communication management team in a dedicated operation room to speed information flow and support decision-making while coordinating equipment.
Crisis Escalation Process6:22
Learn the crisis escalation process from discovery to recovery, including recovery teams, incident management, and crisis command centers, and plan activation across disruption levels with business continuity and disaster recovery.
Crisis Communication Framework and SUCCESS pillars5:57
Apply the crisis communication framework with seven steps—from active listening to post-crisis analysis—and embody the success pillars: simple, uniform, competent, credible, empathetic, show your humanity, and share your worthy.
Crisis Communication Strategies and Direction6:39
Direct crisis communication by centralizing messaging through the crisis command center and crisis communication management team, coordinating internal and external communications to engage stakeholders and maintain consistent, approved messages.
Crisis Communication channels and tools5:36
Explore crisis communication channels and tools, both internal and external, and how to select the right mix by urgency, speed, reach, and logistics, with influencer mapping and monitoring.
Communicating with media during crisis7:28
Crisis Communication Survival Kit49:22
Develop and execute crisis communication with a survival kit of tools, including a crisis response plan checklist, messaging scripts, stakeholder maps, and real-time monitoring for rapid engagement during crisis.
10 Principles of Modern Employee Communications11:45
Social media communication framework52:33
How to Put a Social Media Crisis management Plan in Place16:16
Learn how to prepare for and manage social media crises, build a cross-functional crisis team, and implement a proactive crisis plan with listening, monitoring, and clear, timely responses.
Post-crisis period8:43
Explore the post-crisis period, detailing post-crisis debriefs, recovery planning, and crisis summary reporting led by the crisis command center and branding, marketing and communication team to restore reputation.
(Optional) Three Things You Need to Know About Crisis Communications12:09
Lead through a crisis with swift, authentic behavior to preserve reputation, build trust, and align crisis communications with prepared infrastructure, reporters, and employees.

Bomb threat25:48
Learn real-world bomb threat response through crisis communication tactics: gather threat details, alert authorities, evacuate, activate crisis teams, and craft holding statements and stakeholder updates.
Handling a Social Media Crisis - The Domino's case study4:46
The lecture examines a social media crisis at Domino's, detailing the apology, store shutdown, employee dismissal, sanitation overhaul, hiring reforms, and auditing to restore customer trust.

Requirements

None. I will teach you everything from scratch
A willingness to learn and take action
A stable internet connection and durable computer/laptop

Description

Every business or organization can be susceptible to a crisis. Crisis Communication is a vital tool in minimizing damage to a company’s public image. Effective crisis management cannot occur without quality communication. Being able to communicate in the right way during and after a crisis can determine the overall outcome of the situation and the impact on your company.

This course will deliver to you all the necessary strategies and tactics in communicating about crisis with the media, using by elite organizations around the world including: Citigroup, Deutsche Bank, HSBC, BlackRock

By learning this course, you will be able to:

- State what crisis is, Define what crisis management is, Differentiate between crisis management and crisis communication

- Identify Common Types of crisis events happening around the world on daily basis

- Identify Levels of disruption in real world that require the crisis communication team to resolve on media coverage.

- Understand the modern crisis communication framework, tools, tactics and survival kit using by elite organizations around the world to keep their reputation remain intact.

- Apply those knowledge into real-world scenario.

There are no prerequisites for this course (Some knowledge in economics/finance/banking industry will be helpful but not necessary to pass this course) since it will cover all the basic notions of crisis management and crisis communication management from Scratch. You just need a computer and strong internet connection and a note and pen to write down key concepts in the course. There will be a final assessment at the end of the course to assess your understanding about those key concepts also.

Who this course is for:

Any organization or even individual that may be adversely affected by scenario that are outside of their control.
Professional communicator
Chief Executive Officer, Chief Operation Officer
Business Continuity Managers and Officers in charge
Anyone who are curious to learn more about modern crisis communication strategies, tactics and techniques

The 2026 Complete guide to Crisis Communication

What you'll learn

Explore related topics

Course content

What is crisis management and crisis communication4 lectures • 20min

Module 2 Crisis Communication Framework and Processes15 lectures • 3hr 39min

Module 3 Real World Scenario2 lectures • 31min

Requirements

Description

Who this course is for: