Effective Content Planning & Strategy for B2B Marketing
What you'll learn
- Understand content marketing & importance of Content Strategy
- Understand the difference between Inbound & Content Marketing
- Learn how to create a Content Strategy & Planning Framework
- Learn from Real Life B2B Cases
- Downloadable Templates and Worksheets
- Learn to create Personas
- Learn about the Content Pyramid & Content Creation Strategies
- Tools to Discover Content Types & Ideas for Diverse Audience Segments and their Decision Journey Stages
- Key CXO level Metrics for Tracking & Appraising Content Marketing
- Preferably with some marketing background
- Those who have interest or some knowledge of digital marketing/social media marketing or content marketing
- Content writers who want to understand content strategy frameworks
The difference between a great and unsuccessful content marketing program is 'strategy'. Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects. Content that is not integrated with business goals is content that is created without any strategy. B2B marketers need to learn to create a good framework because the framework gives birth to multiple strategies. A lot of content that is devised for B2B organizations is generally educational in nature, or just has a random single objective, however, in this course, we shall learn about various other types of content objectives and types that are relevant for B2B enterprises today and how to bring them all into one single framework.
We know that without a powerful strategy and framework our social media and content marketing efforts will always be less optimized and will eventually fail. In this course, you shall understand the core of content strategy, learn from use cases and best practices of global companies and real-life examples, and download & use powerful ready-made templates and frameworks. Risk-Free 30 Days Money Back. Free Downloadable Templates Included. This course is based on a real-time presentation to B2B marketers who are leveraging the learnings today to create powerful content strategies and frameworks.
Who this course is for:
- Anyone who wants to understand and practice content marketing strategy and grow in his/her profession.
- Sales professionals with marketing and strategy bent of mind
- Marketing professionals who want to strengthen their overall marketing strategy
- Digital Marketing professionals
- Business owners who sell high value or B2B solutions & products
- Content marketing professionals
A digital marketing practitioner with over 2 decades of corporate, entrepreneurship, and educational experience. Ex-Google, OLX, and Bharti Airtel.
Saurabh is an alumnus of Delhi University, Naspers Harvard Program, and MIT Sloan School.
He is currently the CEO of Asia's leading Digital B2B agency- dotConverse and also teaches at Udemy and digitalConverse