Copywriting Foundations: Sell Using Your Words In 2020

How To Listen To Your Target Market & Focus Your Message To Make Your Copywriting 10x As Effective
Rating: 4.4 out of 5 (93 ratings)
6,798 students
Copywriting Foundations: Sell Using Your Words In 2020
Rating: 4.4 out of 5 (93 ratings)
6,800 students
Customer Development: How to Do Customer Interviews
Customer Development: How to Do Online Research to Learn About Your Target Market
Focus Your Message: How to Create a Customer Avatar
Focus Your Message: How to Come Up With Your Big Idea
Focus Your Message: How to Figure Out The Feeling Your Reader Desires Most
Focus Your Message: How to Become Clear On The 1 Action You Want Your Reader to Take


  • Ability to read, write, & speak in English

Attempting to learn copywriting through reading blog posts on several websites is frustrating. There is too much information out there.

It’s incredibly hard finding out where to start and what to prioritize. It can make you think that copywriting is complicated. Especially if you don’t have any formal training in marketing or copywriting.

You may already own lots of courses and books on copywriting. But honestly after a while, even though the information is important to you.. reading can bore the hell out of you. Reading definitely bores me.

If You’re a Full-Time Freelance Writer...

Being nervous about your skills as a full-time freelance writer causes you to put the brakes on. You’ll subconsciously avoid new projects or sabotage current ones out of the fear that you’re not good enough yet.

This lack of confidence prevents you from becoming a successful full-time freelance writer and receiving all of the financial freedom that comes with that.

If You’re Self-Employed And Building a Business...

Not having the right language to communicate how incredible your product is will make the difference between huge success and going out of business.

Being able to sell using your words is the most important skill any business owner can have. I became obsessed with copywriting for this very reason! For small business owners, copywriting is your superpower.

This Course is Designed to Teach You Copywriting Foundations

Before you write any piece of copy there are 2 things that you need to do in order to make your copy 10X as effective. The thing is most people don’t take the time to do this. I’d say 90% of the copy written out there didn’t start with this foundation.

If you do these 2 things your copy will be insanely more effective. Whether you’re writing copy for your own business or as a freelance copywriter, doing these things will increase your bottom line.

Thing #1 - Customer Development

Listen to your target market! You can do this either in a 1-on-1 interview or by browsing the online marketplaces where these people hang out. Inside of this Mini-Course I will walk you through me doing both of those things & teach you how to do it as well, step-by-step.

Thing #2 - Focus Your Message

All of us are overloaded & bombarded with information on a daily basis. People in your target market are no different. To make your copy fun & easy to read it’s important to get clear on what you’re trying to communicate before you start to write.

In this course you will learn about the following:

  • How to create a Customer Avatar

  • How to come up with your Big Idea

  • How to become clear on the one feeling your reader desires most

  • How to become clear on the 1 action step you want your reader to take by the end of reading your copy

This course is filled with mini-missions for you to complete, videos of me showing you step-by-step how to complete those steps, real world examples, and PDF cheat sheets.

Looking forward to seeing you inside the course!

-Eric John Campbell

Who this course is for:
  • Freelance Copywriters
  • Business Owners
  • Aspiring Copywriters
Course content
2 sections • 17 lectures • 2h 7m total length
  • Module Overview: Customer Development is Your Unfair Advantage
  • Have So Many “WOW" Moments By Listening to Your Target Audience
  • Watch Your Copy Coach: Run a Customer Interview Call
  • Mini Mission: Practice Your Interviewing Skills With a Friend
  • Listen to Thousands of People From Your Target Audience Using The “Online Observ
  • Watch Your Copy Coach: Use the “Online Observer” technique
  • Mini Mission: Practice the Online Observer Technique
  • Module Overview: Blow Your Readers Away With How Concise Your Content Is
  • Everything You Need to Know About Customer Avatars
  • Watch Your Copy Coach: Create a Customer Avatar
  • Mini Mission: Create a Customer Avatar
  • Find Your Big Idea
  • Find the Feeling Your Reader Desires Most
  • Find the One Action You Want Your Reader to Take
  • Watch Your Copy Coach: Create a 1-Sentence Copywriting Cheat Code
  • Mini Mission: Create 1-Sentence Copywriting Cheat Code
  • Keep Learning Inside The Full Copywriting Masterclass

Eric John Campbell
  • 4.4 Instructor Rating
  • 7,392 Reviews
  • 143,703 Students
  • 19 Courses

Life has given me a curveball. For most of my life I thought I was clear on who I was when it came to my work. I thought I was the entrepreneur. I had been starting random online businesses since the age of thirteen and grew up with a love for counting money.

This is why I was shocked to find out that my true calling is as a writer of books. This is completely different than I expected, and it has taken me some time to see this is the reason why I incarnated here on earth. My spiritual awakening has showed me that there are many words that come through me and need to be expressed.


Eric John Campbell