Social Media Marketing & Digital Marketing Course 2020
4.1 (534 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,522 students enrolled

Social Media Marketing & Digital Marketing Course 2020

Learn Social Media Marketing & Digital Marketing via Facebook, Pinterest, Instagram, Twitter & YouTube - Elise Quevedo
4.1 (534 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22,522 students enrolled
Created by Expert Academy
Last updated 1/2018
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the basics of social media
  • Understand how to improve your profile on Youtube, Facebook, Pinterest, Twitter, Instagram and more
  • Use social media for marketing and growing your brand value
  • Explain the latest 2018 Social Media trends
  • Know the golden rules of social media and the key do's and don'ts
Requirements
  • Social Media profiles
  • An interest in Social Media
Description

Tormented by Twitter? Flummoxed by Facebook? Intimidated by Instagram?

Social Media Marketing is a minefield in 2020, and it's hard to know where to turn or what to do. With over half a million Twitter followers, Elise Quevedo is a true expert in the field of social media. She is the author of 'Creating a Kick-Ass Attitude', an International Keynote Speaker and is one of the most sought after Social Media Strategists in the world.

She has been voted 'Top 100 Entrepreneurs to Follow on Twitter' , and is currently in the Top 50, with individuals like Richard Branson, Mike Bloomberg, Bill Rancic, Robert Kiyosaki, Peter Jones, Ivanka Trump and Martha Stuart. In 2014 she was also honored with the Top Women in e-commerce award.
In this rapid-fire introductory course she will explain:

- The Social Media Revolution and what it means for you

- The Dos and Dont's of popular platforms such as Twitter, Facebook, Instagram, Pinterest & YouTube

- The Golden Rules of Social Media and how to Optimise for Success

So what are you waiting for? Let Elise teach you how to Dominate Social Media in 2020

Who this course is for:
  • Anyone who wants to get a better understanding of using social media in their personal and business lives
Course content
Expand all 19 lectures 53:27
+ Introduction
2 lectures 03:39

In this introduction lecture, Elise tells you a little about her background, how she became a social media expert and why it's important for you to master Social Media

Preview 02:21

This course is for anyone wanting a deeper understanding of how to build better connections on these continuously evolving platforms. It’s for anyone who has made the decision to embark into social media for business and not just social purposes. It is for those who like me, knew that there was something special in Social Media world but never had a true grasp on the fundamentals.

Preview 01:18
+ Understanding Social Media
2 lectures 04:09

In this lecture, Elise explains why Social Media is a Vital Breakthrough for freedom seeking, free-spirited visionaries, change-agents, entrepreneurs and pioneers. This intro guide is all about helping you change your mindset when it comes to Social Media. It is a movement sweeping change across the planet and we need you onboard. Soon you will hold within yourself this principle of power that contains the solutions to a brighter future, a path of greatness and the formula for reaching your peak potential. Elise's purpose is to help you understand you can achieve anything if you apply what evolution is bringing to us. In this case, Social Media.

Preview 02:00

In this lecture Elise covers the major social media roles:

  • THE INVENTOR
  • THE COMMENTATOR
  • THE CURATOR
  • THE EXAMINER
Preview 02:09
+ The Essence of Social Media
7 lectures 17:24

Social Media has become an essential business tool… so the first thing we need to think about is, who within our business is in charge of our social media strategy? Who is in charge of implementing it and most importantly and this is paramount, do they have the right knowledge to create the right strategies for us and our business, because what works in one platform, will not work on another one.

Elise believes that Social Media continues to be innovation, it continues to evolve each year… Evolution is about adaptation and so is Social Media… it’s one tool that we need to learn and adapt accordingly to our business digital media plan


Preview 05:17

Barnes & Noble® created an experience for its customers when it partnered with Starbucks®. Sure, you can go to Barnes & Noble and buy a book but being able to stop and have coffee offers the chance to browse through many books. All of a sudden you’re buying three books, not one.

Starbucks is a marketing genius when it comes to experience. Comfy couches, music, free WiFi and more, they create an environment for people to meet, chat and, most importantly, work. Students and working professionals have used Starbucks as their meeting place to brainstorm and collaborate. The result? Millions of dollars in coffee and food sales. And Barnes & Noble is of course just an example as many book stores caught on this trend and partnered up with other coffee chain to offer a similar experience.

Preview 01:42

In this lecture Elise covers:

  • DO IDENTIFY YOUR AUDIENCE
  • DO THINK LIKE AN EXPERT
  • DO GET ORGANIZED
  • DO ESTABLISH A TONE
  • DON’T SKIP A BEAT
  • DON’T GIVE YOUR OPINION
FACEBOOK: Dos and Don'ts
01:44

In this lecture, Elise covers:

  • DO THINK BEYOND YOUR PRODUCT
  • DO LIVE THE LIFESTYLE
  • DO BUILD BOARDS
  • DO MAKE IT A TWO WAY STREET
  • DO GET A BIT EMOTIONAL
  • DO HAVE FUN!
  • DON’T THROW IN A SALES PITCH
  • DON’T FORGET WHO’S ON PINTEREST
  • DON’T PIN FOR PIN’S SAKE
PINTEREST: Dos and Don'ts
03:01

In this lecture, Elise covers:

  • DO PHOTOGRAPH YOUR BRAND’S LIFESTYLE
  • DON’T GET TRIGGER HAPPY
  • DO SHARE ACROSS CHANNELS
  • DO INVOLVE YOUR CUSTOMER
  • DON’T PHOTOGRAPH YOUR PRODUCT
  • DON’T IGNORE COMMENTS


INSTAGRAM: Dos and Don'ts
02:46

Twitter is considered an information portal, and it provides you with the opportunity to find joint venture partners, affiliates and networks with leading marketers in your niche.

Perhaps Twitter is still popular because of its simplicity. All you have to do is listen to the news, what is their preferred go to network? Twitter!

Growing a following on Twitter is also very easy. You can incorporate existing contacts from your email address book, join Twitter based community directory sites, and even look for new contacts by simply following people in your market.

TWITTER and Maximising Social Media Profiles
01:40

In this lecture, Elise covers some of the key Dos and Don'ts for YouTube

YOUTUBE: Dos and Don'ts
01:14
+ Optimising for Success
4 lectures 16:49

Dominating Social Media is not easy, you need to have a strategy. In this lecture Elise covers some essentials such as the right Profile Picture, the importance of a good header background and bio.

Introduction
04:45

In this lecture, Elise covers the Golden Rules of Social Media:

  1. Personality
  2. Value
  3. Balance
  4. Content
  5. Remember to Tango!

The Golden Rules
05:50

Elise explains how on one hand we have the magic of the product and on the other hand, you have the magic of you. When you combine the magic of the product and the magic of you, what happens next is limitless & electrifying!

There Is Magic After All
02:18

Elise covers the key benefits to business:

  1. High Google Search Rankings
  2. Clients Feedback
  3. Branding
  4. Brand Loyalty
  5. Marketing
  6. Trust
Benefits for Business
03:56
+ Key Steps to Social Media Dominance
4 lectures 11:26

In this lecture Elise covers some key steps to Social Media Domination:

  • ESTABLISH CLEAR GOALS
  • ADD YOUR HANDLES EVERYWHERE
  • HAVE FUN
  • BE INTERACTIVE
  • ALWAYS BE YOU
  • STAY ACTIVE
  • REMEMBER YOUR AUDIENCE

Introduction
05:16

Did you know ?

  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?
  • There are 1 million new active mobile social users added every day!
  • 78% of people who complain to a brand via Twitter expect a response within an hour
  • 1.5 billion logged-in YouTube monthly active users
  • 90% of brands believe in investing in influencer marketing
  • Video marketing will be crucial for brands in 2018
Did You Get It?
02:05

In this bonus lecture Elise gives you some tips on the latest trends on Social Media for 2018 and what to watch out for in the coming months.

Bonus Lecture: Digital Trends for 2018
01:47

We hope you enjoyed the course as much as we did making it. And if you'd like to follow us on Social Media, the links are below:

Follow Elise on Twitter

Follow The Expert Academy on Twitter

See you soon!

Elise & The Expert Academy team

Final Note and Thank You
02:18