Social Media Marketing & Digital Marketing Course

In this lecture, Elise explains why social media is a vital breakthrough for freedom-seeking, free-spirited visionaries, change-agents, entrepreneurs, and pioneers. She emphasises how this platform is transforming the way we connect, communicate, and create change in the world.

To recap, this guide is about helping you shift your mindset when it comes to social media. It’s a movement that is sweeping change across the globe, and we need you to be a part of it. Soon, you will understand how to harness the power of social media to unlock solutions for a brighter future, a path to greatness, and the formula for reaching your peak potential. Elise’s purpose is to help you realise that anything is achievable when you embrace what evolution is offering us- social media.

In this lecture, Elise covers the major roles people play on social media. Understanding these roles will help you better navigate the platform and find your unique place in the digital space.

To recap, Elise explores the following key roles:

The Inventor, who creates original content and drives innovation on social media.
The Commentator, who shares insights, opinions, and engages with ongoing conversations.
The Curator, who gathers and shares valuable content from others to inform and inspire their audience.
The Examiner, who critically assesses content and trends, offering analysis and feedback.

By understanding these roles, you can effectively position yourself in a way that aligns with your goals on social media.

Social media has become an essential business tool. The first step is to consider who within your business is responsible for your social media strategy. Who will be in charge of implementing it? And, most importantly- do they have the right knowledge to create effective strategies tailored to your business needs? This is crucial because what works on one platform may not work on another.

To recap, Elise emphasises that social media is a constant source of innovation and continues to evolve each year. Evolution is about adaptation, and the same applies to social media. It is one tool that we must learn to use and adapt to as part of our broader business digital media plan.

Barnes & Noble® created a memorable experience for its customers when it partnered with Starbucks®. While you could visit Barnes & Noble to buy a book, the addition of Starbucks allowed customers to take a moment to enjoy a coffee while browsing. This combination often led to customers buying more—three books instead of just one.

To recap, Starbucks is a marketing genius when it comes to creating an experience. Comfy couches, music, free WiFi, and a welcoming atmosphere encourage people to meet, chat, and, most importantly, work. Students and professionals alike have used Starbucks as their meeting place to brainstorm and collaborate, resulting in millions of dollars in coffee and food sales. Barnes & Noble is just one example, as many bookstores followed suit by partnering with other coffee chains to offer a similar experience.

In this lecture, Elise covers essential do's and don'ts for creating an effective social media strategy. These guidelines will help you build a strong presence and connect with your audience more effectively.

To recap, Elise highlights the following:

Do identify your audience – Understanding who you are targeting is crucial for creating relevant content and messaging.
Do think like an expert – Approach your content as a professional, providing value and insight that resonates with your audience.
Do get organised – Plan your content and strategy in advance to stay consistent and efficient.
Do establish a tone – Set a clear and consistent tone that reflects your brand’s voice and values.

On the other hand, there are a few things to avoid:
Don’t skip a beat – Consistency is key, so don’t neglect your presence or miss opportunities to engage.
Don’t give your opinion – Instead of simply sharing opinions, focus on providing valuable, informative content that serves your audience's needs.

These principles will help you navigate social media effectively and ensure that your efforts contribute to your business's success.

In this lecture, Elise covers key strategies for creating a deeper, more engaging social media presence that goes beyond just selling a product. These practices will help you connect with your audience on a more personal level and build lasting relationships.

To recap, Elise highlights the following:

Do think beyond your product – Focus on the lifestyle, values, and emotions that surround your brand rather than just the product itself.
Do live the lifestyle – Show your audience how your brand fits into a desirable way of life and how it resonates with their values.
Do build boards – Curate content that aligns with your brand and connects with your audience’s interests.
Do make it a two-way street – Engage with your audience, listen to their feedback, and create a meaningful dialogue.
Do get a bit emotional – Don’t be afraid to show the human side of your brand, making an emotional connection with your audience.
Do have fun! – Keep things light-hearted and enjoyable, showing the personality behind your brand.

On the other hand, there are some things to avoid:
Don’t throw in a sales pitch – Focus on creating value and fostering engagement, not just pushing a product.
Don’t forget who’s on Pinterest – Remember that Pinterest attracts a specific audience, so tailor your content to their interests.
Don’t pin for pin’s sake – Only pin content that adds value and is relevant to your audience.

By following these guidelines, you’ll build a stronger, more authentic presence that resonates with your followers.

In this lecture, Elise covers important dos and don’ts when it comes to sharing visual content on social media. These tips will help you create authentic, engaging posts that resonate with your audience.

To recap, Elise highlights the following:

Do photograph your brand’s lifestyle – Show your audience how your brand fits into their daily lives and experiences, not just the product itself.
Don’t get trigger happy – Be mindful of the frequency of your posts. Don’t overwhelm your audience with too many images at once.
Do share across channels – Repurpose your content across different social media platforms to reach a wider audience.
Do involve your customer – Feature your customers in your posts and encourage them to share their own experiences with your brand.

On the other hand, there are some things to avoid:
Don’t photograph your product – Instead, focus on capturing the lifestyle and emotional connection your brand creates.
Don’t ignore comments – Engage with your audience by responding to their comments and fostering conversations.

By following these guidelines, you’ll enhance your social media presence and create more meaningful connections with your audience.

In this lecture, Elise discusses the power of Twitter as a platform for connecting with potential business partners, affiliates, and networks within your niche. Its simplicity and direct approach make it a go-to platform for many.

To recap, Twitter is considered an information portal, providing you with the opportunity to find joint venture partners, affiliates, and network with leading marketers in your field. Its popularity remains due to its straightforward nature—by simply listening to the news, you can see how frequently Twitter is mentioned as a preferred network.

Growing a following on Twitter is also relatively easy. You can leverage existing contacts from your email address book, join Twitter-based community directory sites, and discover new contacts by simply following others in your market. This approach helps you build your presence quickly and effectively.

Elise covers essential dos and don'ts to help optimise your YouTube strategy and create engaging content.

Dominating social media requires more than just posting regularly; you need a strategy. In this lecture, Elise covers key essentials for creating a strong social media profile, such as choosing the right profile picture, the importance of a well-designed header background, and crafting a compelling bio.

To recap, Elise highlights the following:

Choosing a clear, professional profile picture that represents your brand.
Designing an eye-catching header background that aligns with your message.
Writing a concise, engaging bio that communicates who you are and what you do.

By optimising these key elements, you'll create a more impactful and professional social media presence.

Lecture 13: The Golden Rules of Social Media

Elise covers the Golden Rules of Social Media to help you create an authentic and effective online presence. These rules will guide you in building a strong connection with your audience.

To recap, Elise highlights the following:

Personality – Show your unique voice and personality in your posts to connect with your audience.
Value – Always provide value through your content, whether it’s informative, entertaining, or inspiring.
Balance – Maintain a balance between promotional content and engaging, non-sales material.
Content – Consistently post high-quality content that resonates with your audience's interests.
Remember to Tango! – Engage and interact with your audience, creating a two-way conversation.

By following these Golden Rules, you'll build stronger relationships with your audience and create a more effective social media strategy.

Elise explains that on one hand, you have the magic of the product, and on the other, the magic of you. When you combine these two elements, the result is limitless and electrifying.

To recap, Elise highlights that the product represents the value and benefits it offers, while you bring the personality, passion, and authenticity that connects with your audience. When these two forces align, the potential for success is unstoppable, sparking energy and excitement in both your business and your audience.

Elise covers the key benefits that social media brings to your business, helping you build a stronger and more successful brand.

To recap, Elise highlights the following:

High Google Search Rankings – A strong social media presence can improve your search engine visibility, making it easier for potential customers to find you.
Client Feedback – Social media provides direct access to client feedback, helping you improve your products and services.
Branding – It’s a powerful tool for shaping your brand’s identity and reaching your target audience.
Brand Loyalty – Regular engagement with customers on social media builds trust and fosters brand loyalty.
Marketing – Social media acts as a cost-effective marketing platform to promote your products and services.
Trust – A consistent and authentic presence builds trust with your audience, encouraging stronger relationships.

By leveraging these benefits, you can elevate your business and connect with your customers in meaningful ways.

Elise covers key steps to help you dominate social media and build a strong presence.

To recap, Elise highlights the following:

Establish clear goals
Add your handles everywhere
Have fun
Be interactive
Always be you
Stay active
Remember your audience

By following these steps, you can create an impactful social media strategy.

Did you know?

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

1 million new active mobile social users are added every day!

78% of people who complain to a brand via Twitter expect a response within an hour.

1.5 billion logged-in YouTube monthly active users.

90% of brands believe in investing in influencer marketing.

Video marketing will be crucial for brands in 2018.

In this bonus lecture, Elise shares tips on the latest social media trends for 2018 and highlights what to watch out for in the coming months.

To recap, Elise covers key trends that are expected to shape the social media landscape, helping you stay ahead of the curve and make the most of emerging opportunities.

We hope you enjoyed the course as much as we did making it. And if you'd like to follow us on social media, the links are below:

Follow Elise on Twitter

Follow The Expert Academy on Twitter

See you soon!

Elise & The Expert Academy team