Digital Marketing Masterclass in 2 Hours

Develop a clear marketing plan by defining current position, future success, and objectives, then apply strategies, customer personas, budget, and digital tactics to reach your goals.

Identify your must-haves by assessing today’s financial position and a 2–3 year outlook, then define your unique selling proposition and how referrals and loyalty drive roi tracking.

Pull trailing 12 months revenue, new customers, marketing spend, CPA, and average customer spend; map the current business in the workbook, then profile today’s customers to guide tomorrow.

Marketing creates desire, awareness, and interest before contact, while sales conducts in-person cost-benefit analysis to close purchases. Evaluate plans by ensuring marketing generates awareness and hands leads to sales.

Visualize a three-year plan and one-year milestones for revenue, gross profit, cost of goods, and new customers, using the workbook to forecast profits and attract the right customers.

Identify objectives by balancing lead generation and branding. Startups should prioritize lead generation to fill the funnel today, while established businesses emphasize branding, with a 50/50 split if needed.

Identify your ideal customer through a detailed persona to tailor digital marketing, specifying age, lifestyle, location, and the car and phone brand they prefer.

Learn to distinguish marketing investments from expenses, recognizing that lighting, labor, and lease are expenses while marketing investment aims to yield more customers, cash flow, and profit.

Treat your marketing program as the vehicle for success and fuel it with investment and belief in your team to reach your three-year objective.

Determine your marketing budget by examining trailing 12 revenue and your growth target, then invest 10% of the desired growth back into marketing to reach your goal.

Learn to read your financial numbers—revenue, costs, labor percentage, cost per acquisition, and customer value—and see how understanding them amplifies marketing returns.

Reinvest in the digital marketing mix daily, putting more budget into high-performing platforms to drive exponential growth and achieve short-term gains.

Explore what SEO means, how Google indexes pages, and how on-site optimizations and links help your business rank for category terms in your city.

Learn on-site optimizations by structuring pages with precise titles, clear headings, service-focused content for your location, and optimized images with descriptive alt text to boost search rankings.

Discover off-page optimizations by understanding how external chatter elevates your site to the first page. Learn strategies to generate online conversations and promote your business to boost authority and visibility.

Define an seo-centric blog strategy that answers customers' daily questions using your business expertise, building online authority, reaching keywords, and guiding future buyers through a content funnel.

Explore how backlinks act as votes of confidence for your site, and how Google ranks pages by the quantity and quality of these links relative to competitors.

Avoid black hat SEO by following white hat practices, avoiding duplicate content, plagiarism, keyword stuffing, and link farms to prevent Google penalties; deliver unique, valuable content and an online experience.

Create a great online experience with mobile-first ux, intuitive navigation, and easy contact options to improve seo and user engagement.

Harness online reviews to guide prospects and boost credibility for small businesses. Collect many reviews across third-party platforms, verify them as customers, showcase unfiltered feedback, and use them as testimonials.

Learn to respond to positive online reviews by thanking customers and validating their experience, then curate specific testimonials on product pages to boost credibility and engagement.

Handle negative reviews calmly, avoid he said she said and shaming, thank reviewer, invite offline resolution to show you care while upholding your code of conduct and service level agreement.

Frame the request at the start by asking how they heard about us and whether reviews influenced their decision, and thank them while making it easy to leave feedback.

Content marketing creates unique content to educate or entertain, earning customers and building awareness without traditional ads, while a content strategy sequences content to answer questions and introduce your business.

Define your brand voice and DNA to differentiate in a commoditized market. Craft educational or entertaining content that aligns with your strengths and fills a niche.

Prioritize quality over quantity to create amazing content that truly impacts your customer base. Maintain consistency by investing in professionals for images, audio, and video.

Align your content medium with your on-camera, audio, or design strengths, then experiment across platforms to find the channel that resonates with you and your audience.

Weigh giving away content versus charging for it, balancing reach, trust, and perceived value. Choose based on whether your aim is a premium product or a marketing showcase.

Discover how email marketing unlocks a huge opportunity with a 26-to-1 ROI, and build a strategy to reach your customer base using electronic marketing and text messaging.

Build an email marketing strategy by collecting consented emails, using newsletters and marketing automation to segment audiences, tailor messages, and drive repeat purchases.

Discover how to avoid email marketing pitfalls by understanding laws, choosing the right cadence for retailers and service businesses, and delivering valuable emails that earn real estate in the inbox.

Explore how e-commerce and brick-and-mortar stores tailor emails and social media, with online retailers driving action via new products and prices, while shops highlight service, testimonials, and the offline experience.

Discover how video marketing leverages audio-visual storytelling to evoke emotions, drive brand advocacy, and connect with audiences on YouTube as a powerful digital advertising medium.

invest in high-quality content and post consistently every week to play the long game. a single hit can lift past videos and grow your channel over time.

Define your objectives and build video topics to educate prospects with webinars, webcasts, and social media tips, while showcasing agency culture and team for recruitment.

Compare organic video with advertising: organic builds shareable, educational content across social platforms, while ads target audiences with a concise 15-second YouTube spot and a clear call to action.

Discover how Google advertising places ads on the search results page, targets keywords and geography, and uses a pay-per-click auction to drive paid clicks for small and medium businesses.

Master buyer-intent keyword selection, craft ad copy that mirrors search queries and highlights benefits, and drive clicks to focused product pages for effective Google ads campaigns.

Master advanced Google Ads strategies by focusing on exact and phrase match keyword selection, using dynamic ad copy, and optimizing the landing page experience to boost conversions.

Discover how Google Ads uses bid and budget in a flexible auction to control clicks and spend, with daily budgets you can pause, adjust, and reinvest in profitability.

Use digital display advertising, including banner ads, to build brands and generate leads across websites. Target by content or demographics with flexible sizes and costs per impression or per click.

Apply contextual targeting, demographic insight, and search intent to reach the right audience; tailor product-focused messaging and diverse ad sizes, then optimize profitable campaigns.

Target customers within a geographic zone by mapping service areas and using IP, GPS, or cellular triangulation to serve location-based ads, plus geo fencing and geo framing for retargeting.

Remarketing and retargeting re-engage visitors who left your site by using audience lists to serve targeted ads, guiding non-purchasers and existing customers down the funnel.

Strong creative drives memorable brand building and effective call-to-action in digital display advertising, and hire professional graphic design to ensure a memorable first impression and drive clicks and purchases.