Branding for Beginners
What you'll learn
- Create an appealing visual identity for your business or organization
- Choose the perfect colors, fonts & visuals for your brand
- Define exactly who your target audience is & create a brand that appeals to that audience
- Build a consistent visual presence across different social media platforms
- Get practical and learn from 4 case studies of (ethical) brands that are doing it right!
Requirements
- No previous skills are required!
- All you need is a computer, a phone or a tablet to follow the course.
Description
This course can help your company build a consistent visual identity that will :
✅ impress your customers,
✅ make you stand out from your competitors and
✅ make sure your brand is recognized and remembered.
The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity.
Section 2 is about getting things done and we will invite you to take the 15 steps to improve your business’s visual identity. We will talk about logos, color palettes, imagery styles, creating templates, visual branding for social media and much more. Each lesson will be followed by a little exercise that I have put together in order to help you assimilate the knowledge by doing.
In section 3 I will show some good practices in terms of visual identity with real life case studies. I have selected 4 companies that I think are doing a great job with their visual branding and I will spend about 10 minutes reviewing each of them, highlighting the good practices for you to take example.
I hope you’ll enjoy this course and that this knowledge will help you achieve success with your organization!
Who this course is for:
- Entrepreneurs getting started with their project
- Small & Medium enterprises willing to create their brand
- Businesses & organizations who want to improve their visual identity
- Anyone interested in visual marketing, logo creation & branding
Instructor
- 4.6 Instructor Rating
- 19,693 Reviews
- 175,311 Students
- 11 Courses
Before I built a team of eight and became a full-time YouTuber, I dedicated ten years to assisting entrepreneurs and businesses worldwide with their marketing efforts. This journey not only took me through about 30 different countries but also deepened my understanding of people's needs and challenges.
Today, I'm here to share what I've learned about building an online business with YOU ✨
My courses focus on the latest visual communication and generative AI tools. So whether you're selling a product, creating content, or driving change, I believe I can help you.
My personal goal for Udemy is to position all my courses as best-selling or highest-rated. For me, it's all about quality!
I specialize in teaching Canva, Generative AI Tools like ChatGPT or DALL•E, Personal Branding, Social Media Marketing and Visual Communication.
A few other things worth knowing about me:
✅ I worked at Canva as "Head of Communities" for about two years
✅ I founded and managed my own Nonprofit for 10 years
✅ Our YouTube Channel has over 440k Subscribers
✅ We have over 15k reviews here on Udemy (check them out)
→ Use the YouTube icon to discover my free tutorials!