11 Ads Platforms in 1 Course 2026: Learn Paid Advertising!

Learn how to research and select keywords for search campaigns in Google Ads, choosing between one-word, two- or three-word, and long-tail terms to target the audience and boost sales.

Explore keyword match types—broad, phrase, and exact—and learn how to control audience reach and ad relevance in search campaigns, with practical steps to apply them.

Explore the full spectrum of Google ads formats, including responsive search, shopping, dynamic search, display and call ads. Delve into mobile app, video, and discovery ads across Google properties.

Learn to create a dynamic search ad in a Google Ads search campaign by switching to a dynamic ad group, providing two descriptions, and letting headlines auto-generate from website content.

Create a responsive display ad within a display campaign, add final URL, business name, images, logos, headlines, and descriptions, then submit for Google review before going live.

Master Google ads extensions and assets to enrich ads with sitelink, location, call, app, and lead form extensions, boosting clicks and local foot traffic.

Learn to create a location extension in Google Ads by linking your Google My Business account, selecting the location type, and guiding users to your address on maps.com.

Create a call extension in Google Ads from the assets panel at account, campaign, or ad group level to display your business number under ads for direct mobile calls.

Learn to create a callout extension in Google Ads within a search campaign, using assets to add features like free shipping, same day delivery, and price matching.

Create structured snippet extensions in Google Ads by using the assets section, defining a header and values to showcase brand categories and products under your ads.

Create price extensions in Google ads to display product prices with ads. Add at account, campaign, or ad group level, choose product categories or brands, and link to landing pages.

Create promotion extensions in Google Ads for sales, offering monetary or percentage discounts (e.g., 25% off on men t-shirts) with a landing page, promo codes, and start and end dates.

Discover how to create an app extension in Google Ads to promote your mobile app and drive downloads by linking your app and showing a download link under each ad.

Use dynamic keyword insertion to tailor Google ads to user searches in search campaigns, replacing ad text with matching keywords like red marker pen and pink marker pen.

Explore location insertion to tailor text ads to users' locations, replacing location text with city, state, or country instead of creating 25 separate ads, with a default fallback.

Discover maximize conversion value, an automated bidding strategy that optimizes for total revenue and conversion value rather than units, suitable for high-ticket sales and ROAS targeting within your daily budget.

Master target CPA bidding, an automated strategy that aims for conversions at a defined cost per action. Pair it with maximize conversions to control spend while driving cost-efficient sales.

Use Google's target ROAS bidding to maximize revenue per dollar spent for ecommerce campaigns. Set a revenue target by selecting maximize conversion value and choosing target ROAS in campaign settings.

Discover enhanced CPC bidding in Google ads, a semi-automated approach that combines manual CPC with Google's algorithm to maximize conversions or conversion value.

Explore CPM bidding, paying per thousand impressions to boost brand awareness, with applicability to display and video campaigns. Learn to set viewable CPM in campaign settings.

Learn CPV bidding, a cost per view strategy for video ads that charges for views to drive awareness, traffic, and actions on your website.

Apply affinity targeting in display campaigns by reaching users through long-term interests and lifestyle, using Google's audience data and Google Ads to select audience segments and categories.

Target the right audience with demographics targeting in Google Ads by selecting age, gender, parental status, and household income in the audiences section and saving the changes.

Explore detailed demographics for display targeting, selecting audience segments by parental status, marital status, education, and homeownership. Learn how to apply these categories in campaigns to reach specific buyers.

Use life events in display targeting for audience targeting to reach users during key moments like graduation, job change, or marriage on the Google network, with practical campaign steps.

select topics targeting in Google Ads to reach websites by content across categories like retail, sports, technology, finance, healthcare, and education, showing your ads on relevant sites.

Combine multiple audiences into a combined audience to create a customized target using the overlap of sports affinity and online buying to reach Nike shoe buyers with ads.

Learn to create a display campaign in Google Ads, choosing objectives like awareness and reach, configuring locations, targeting, budgets, and ad assets, and submitting for review.

Learn how conversion tracking in Google Ads measures sales and leads from purchases, form submissions, and signups, using a Google tag and event snippet pasted on your website.

Learn to set up website conversion tracking in Google Ads by defining a conversion action and adding the Google tag across pages and event snippet on the thank you page.

Set up app conversion tracking in Google Ads to measure app downloads, in-app purchases, and engagement by creating conversion actions, selecting data sources, and linking Google Play.

Learn to create phone call conversions in Google Ads by setting up a phone call conversion action for calls from ads or website visits, and install the Google tag.

Track offline conversions by uploading sales with the g-click id to credit the Google Ads click, linking data sources like Google Sheets or customer relationship management tools via direct connection.

Create new chart in the conversion section to add metrics like purchases and phone call leads, name it, and select the main metric objective to view an overview.

Define and use custom variables in Google Ads conversions to gain detailed insights about which products sell best, then optimize campaigns by focusing on high-performing items.

Explore Google Ads conversion settings, including default conversion action, enhanced conversions for leads, customer data terms, and Google tag setup. Use uploads to attribute offline conversions via spreadsheets or files.

Explore measurement attribution in Google Ads, comparing last-click and data-driven models, and analyze conversion data through path analysis, device data, and assisted conversions to optimize campaigns.

Learn remarketing in Google Ads by tagging visitors with cookies, following them across the Google network, and meeting minimum thresholds (1000 search, 100 display) to boost revenue.

Create and link a remarketing list to both display and search campaigns, targeting website visitors who didn’t convert using audience segments and conversions-focused bidding.

Learn to set up app remarketing in Google Ads by linking your app to Firebase, creating an app users remarketing list, and targeting inactive users with search or display campaigns.

Learn to set up YouTube remarketing by linking your channel, building remarketing lists of viewers, and targeting them with search, display, or video ads across campaigns.

Learn to use the customer list feature in the marketing and audience manager to upload your own e-commerce data for remarketing on Google Ads search and display campaigns.

Explore how the custom combination feature in Google Ads merges multiple remarketing lists into a single audience using and/or logic in the audience manager.

Learn how to link Google Analytics with Google Ads to create remarketing lists from audience data and target them in search and display campaigns.

Create a bumper ad campaign in Google Ads to boost brand awareness with a six-second video, using awareness and consideration objectives, reach, and CPM bidding, including targeting and budgeting steps.

Learn to create a target frequency campaign in Google Ads, using video formats on YouTube, with CPM bidding and audience targeting.

explore creating shorts ads campaigns in google ads, selecting efficient reach for awareness and consideration, with CPM bidding, budget settings, audience targeting, and device-specific ad placements.

Explore shopping ads in Google Ads, including creating shopping campaigns for e-commerce, and learn how to set up a Google Merchant Center account with product feeds linked to ads.

Learn how to create a Google Merchant Center account and verify ownership. Upload products manually or via a Google sheet, then link to Google ads to enable shopping campaigns.

Create Google shopping campaigns by structuring campaign, ad group, and product groups. Bid by product group, then subdivide by brand, condition, and product ID, with negative keywords and audience targeting.

Create a performance max campaign in Google Ads to run across search, display, video, shopping, maps, and YouTube, with AI-generated or manual assets and targeted budgets.

learn to create a universal app campaign in google ads to promote mobile apps, linking android or ios stores, setting budget and bidding for installs, and building ad assets.

Create a demand gen campaign in Google ads to drive conversions across YouTube and the display network. Set budgets, audiences, and ad formats, then review and publish after Google approval.