Learn to Create Live Challenge Events to get Leads and Sales

Welcome to the lecture on "How do you get people to the challenge?" If you're struggling to get your challenge noticed and wondering how to promote it effectively, then you're in the right place.

A major impediment that needs to be tackled in running a successful challenge is getting people to participate.

It can be frustrating to put in all the effort and time to create an amazing challenge, only to find that no one is interested.

And that's what we will cover in this lecture...

In this lecture, we'll dive deep into the juicy details of how many people participated in my first challenge, I will also introduce you to the VIP access, and of course, my main offer and the earnings that followed.

Throughout the lecture, I'll take you on a journey of discovery as I share with you the strategies and tactics that helped me achieve success in my first challenge. Y

ou'll learn about the roadblocks I faced along the way, the lessons I learned, and the techniques I used to overcome them.

Whether you're a seasoned entrepreneur, an influencer or you represent a business, this lecture is for you. So buckle up, and let’s get started.

In this lecture, I'll introduce you to the concept of a high-ticket offer and explain why it's so important for any business looking to scale. I'll share with you my personal experience of missing out on a potential high-ticket offer, and how that mistake ended up costing me dearly.

But it's not all doom and gloom. Since then I've learned a lot about high-ticket offers and what makes them successful.

I'll show you what I know now, and what I didn't realize then. We'll dive into what could have been my high-ticket offer, and when I should have introduced it to my students.

Through this example, I hope to inspire you to think about what your high-ticket offer could be. Whether you're a coach, consultant, or product creator, there are always opportunities to create a premium offering that delivers massive value to your customers.

So, get ready to learn from my mistakes and discover the power of high-ticket offers. Let's dive in!

Welcome to the next lecture on the art of introducing high-ticket offers to your audience.

As someone who has been in the course creation business for years, I have made my fair share of mistakes along the way.

One of the most significant lessons I have learned is the value of offering premium products and services that provide exceptional value to your audience.

Now, I want to share with you why I believe creating one or more high-ticket offers could be a game-changer for your business too.

In this lecture, we will discuss the potential revenue you may be leaving on the table by not offering high-ticket items.

Using my course, Masterclass Mastery, as an example, I will show you how much money I potentially missed out on during my first challenge.

Additionally, we'll explore when is the right time to introduce your high-ticket offer.

By the end of this lecture, you'll have a better understanding of the potential benefits of high-ticket offers and how they can help you grow your business.

So let's dive in!

Welcome to the lecture on "How to Run Your First Challenge with 0 Social Reach".

If you're just starting and don't have a large social following, it can be daunting to launch a challenge.

However, with the power of Facebook groups, you can still create a successful challenge and grow your audience.

In this lecture, we will discuss the step-by-step process of setting up and inviting members to your challenge using your Facebook group.

But most importantly, we will address any concerns you may have and provide tips for a successful challenge launch.

Let’s imagine that you have zero connections, no website, and no team members working for you.

In this lecture, we'll discuss why picking up the phone and making personal calls to potential participants in your challenge can be a valuable tool in promoting your challenge.

While social media and email marketing are effective, personal outreach can provide a level of connection and care that can set you apart from the competition.

I'll share with you some tips on how to make these calls successful and how to use them to build relationships with your audience.

In the next couple of lectures, we will continue adding more details to our challenge.

In addition, we will explore the significance of delivering value during the challenge, and determine the optimal amount of value to provide without giving away the whole feast.

By the end of the next couple of lectures, you'll have a clear understanding of how to structure a successful and engaging challenge that resonates with your audience.

In this lecture, we will dive into the critical factors that you need to think about as you build your challenge.

We will start with the basics such as the duration, outcome, and agenda, and then move on to more advanced topics such as creating authentic urgency and scarcity to encourage your audience to take action.

Welcome to another important lecture about the "Mindset, Story, Teach, Tool" model or framework in marketing.

I call this framework MSTT framework.

And this model/framework I am using in my Challenges, and I want to show you how this works.

Having the right mindset is essential for achieving the goals of your challenge.

So, over the next few minutes, we'll be exploring strategies that can help you cultivate a positive, growth-oriented mindset for your audience. So let's get started!

In this lecture, I will explain what is the story and how to tell the story to captivate your audience's attention...

In this lecture, we'll explore the journey of storytelling, from the roadblocks and obstacles that lead to your epiphany, to the art of creating an epiphany bridge that allows your audience to experience your story with you.

So let's dive in and discover the keys to effective storytelling.

As many of you know, building a strong rapport with your audience is essential for capturing their attention and keeping them engaged. But how do you do that?

One powerful strategy is to share your backstory first with the experiences and events that have shaped you into the person you are today.

By sharing your backstory and the internal and external desires that drive you, you can create a powerful connection with your audience that goes far beyond the surface level.

Welcome to our third session on the MSTT framework, where we're focusing on the 'Teach' element of your challenge.

So far we covered the Mindset, and the Story, backed up with a backstory, and now we will talk about the Teach element of the MSTT framework.

In this lecture, we'll be focusing on the 'Tool' element and how you can use specific tools and resources to support your challenge and help your audience achieve their desired outcomes.

By the end of this lecture, you'll appreciate the importance of implementing various tools and resources that can support your audience.

Welcome to the Short reflection on the Mindset, Story, Teach, and Tool Framework.

Let’s see how we structured all this information together in a previous couple of lectures…

And now is your time to do the work.

I would say, for all of my students, no matter what level you're at, in the next 45 days, schedule your first challenge.

If 10 people show up, one of them probably needed you more than you could ever imagine.

If you want to create your 3-day, 4-day, or 5-day challenge, use these Tips and Tricks to craft your awesome challenge experience...

I am so proud of you. You’ve made it. Congratulations on finishing this course.

Now you have all tools you need to run a successful live challenge...

Your next step: Additional content - Storytelling for marketers course...

Are you tired of struggling to attract and retain customers in a crowded market?

Do you want to build trust with your audience and differentiate your business from the competition?

Whether you’re in the market for an app, webinar, course, or 1000 clicks on your Google or Facebook ad, there’s one thing you can count on: It’s going to cost you more than it used to.

This course will help you fight rising Ad costs because you will craft persuasive messages that address your audience's pain points and desires, leading to increased sales and revenue for your business.

Welcome to this course. By the end of this course, you'll have the skills and knowledge to:

1. Create Attention in your messages that attract and retain your customers, and use the open loop to keep them engaged.

2. Use storytelling to connect with your audience and persuade them to take action, and set you apart from the competition.

3. Overcome the selling fear

4. Craft effective CTAs that guide your audience to the next step

I will also give you some homework to do, and show you some powerfull tools, so you can experience the framework. You will have lots of bonuses included as well.

Stories shape how people see you (Brand narratives help form perceptions and attitudes. There is power in crafting stories to develop a desired identity and authenticity that hopefully resonates with consumers.)

Stories are tools of power (In the world of marketing, communicating a great story has the potential to cut through much of the monotony of today’s advertising, by presenting something unique and captivating, making consumers stop and listen.)

Stories persuade and move people to action (our brains are not hard-wired to understand logic or retain facts for very long. our brains are wired to understand and retain stories, meaning Stories are far more impactful in promoting retention and behavior, than functional messaging.)

By following this framework, you'll be able to create marketing campaigns and storytelling that are effective in capturing your audience's attention, conveying your message, and inspiring them to take action.

Now let me show you a brief overview of the 5-step process framework that we will cover in this course.

Welcome to the first phase of this framework.

Capturing audience attention, I love to call it attention part of the process, or the "hook" of the framework.

This first part is designed to capture your audience's attention.

I am going to show you 2 AI tools you can use to start practicing your copies.

And not just practicing. You can use it to create your copies, just make sure you check the results before you implement them.

They are very powerfull and they can save you a ton of time if you know how to speak to them and I will show you that in just a second.

An "open loop" refers to a narrative device in which a storyteller leaves a question or a piece of information unresolved, creating a sense of uncertainty or curiosity in the audience.

This can be used to create suspense or to encourage the audience to continue reading or watching the story to find out what happens next.

In this lesson, I will show you how to tell your story, and how to send your message.

WE HAVE TO SHARE:

• Why we're the authority,

• How we know what we know,

• Why this industry, and

• Why this product.

I will show you the main story ingredients so that your story looks more compiling for your audience.

The connection is really important. The connection means, don’t be embarrassed to sell.

Let me share what most people do, what to avoid, and how to make compiling connection with your offer.

Welcome to the last part of the puzzle. It's the call to action.

What are you asking them to do? I watched so many people do a great video and they want more followers on their YouTube or their podcast or their Instagram and their call to action is so bad.

It’s like … and you can find me anywhere on social media.

Don't make your clients do the work. Don't make them think too much.

Tell them exactly what they should be doing. Let me show you how...

I am going to show you a video. Your task is to focus on the ingredients that we discussed in this course.

So, watch the video and write down your thoughts in the comments. What do you think needs to be improved according to our recipe and our story ingredients?

It’s very important for you to actively participate in this exercise because I really want you to improve your storytelling abilities.

You can pause the video when you identify the ingredient. So, pause, write it down, and then continue.

Combine all your ingredients and put them in the comments section or in our Facebook group.

Let me give you some homework to do. Developing and implementing a storytelling strategy for your business.

Your task is to create a story for your brand, product, or service and present it to the class in our FB group with all the things we discussed so far.

In this lecture, we will explore the various types of media that can be used to effectively convey a compelling story in marketing.

We will cover everything from traditional methods such as sales videos, sales page copy, and email marketing, to newer forms of media like blogs, social media, and challenges.

By the end of this lecture, you will have a clear understanding of how to apply the storytelling framework to all of these different types of media to create a cohesive, engaging narrative for your brand.

So, let's dive in and see how we can use storytelling to boost your marketing efforts across all channels.

And welcome to the final lecture of this course. CONGRATULATIONS. I am so proud of you. You made it.

You have all tools you need to make your marketing campaigns unique, and powerful, and scale your business to the next level.

This is a toolbox. Use it, and rewatch it when you need it.

Goodluck.

Dejan