100M B2B Marketing System: Build Predictable Growth

Build positioning, demand generation, sales alignment, pipeline measurement, and profitable B2B growth

Created byDr. Law Payne

Last updated 11/2026

English

What you'll learn

Build a complete B2B marketing system connected to customer and business outcomes.
Diagnose evidence gaps, assumptions, constraints, risks, and decision bottlenecks.
Translate strategy into an accountable workflow with clear owners and review gates.
Evaluate quality, economics, customer response, and implementation readiness.

Course content

2 sections • 11 lectures • 1h 48m total length

The Growth System Behind B2B Marketing9:33
Understand the complete B2B marketing operating system and connect market insight, positioning, demand generation, sales alignment, and measurement.
Choose a Profitable Market and Buyer9:34
Identify attractive markets, define an evidence-based ideal customer profile, and prioritize buyers with the strongest strategic and economic fit.
Build Positioning and an Irresistible B2B Offer9:33
Create differentiated positioning, a compelling B2B offer, and a value proposition that connects customer priorities to measurable business outcomes.
Create Demand and Convert Qualified Pipeline9:34
Design a coordinated demand-generation and pipeline-conversion system that aligns content, channels, qualification, and sales execution.
Measure Economics and Scale the Growth System9:41
Measure acquisition economics, pipeline performance, customer response, and implementation readiness to scale the B2B growth system responsibly.

Workshop 1: Map the B2B Buyer Journey and Revenue Funnel10:11
Work through the practical lesson: Map the B2B Buyer Journey and Revenue Funnel. This applied study preserves the original The B2B Sales Funnel Blueprint - Attention to Revenue case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Strategy Decision Brief and Ideal Customer Profile Worksheet. Make a specific business decision visible before selecting activities or tools. Define the customers you can serve well and specify observable qualification and exclusion criteria.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 2: Create Demand and Capture Qualified Interest9:55
Work through the practical lesson: Create Demand and Capture Qualified Interest. This applied study preserves the original The B2B Sales Funnel Blueprint - Attention to Revenue case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Buyer Journey and Funnel Map and Lead Qualification Scorecard. Map customer decisions and the evidence needed to progress through a buying journey. Prioritize leads using fit, need, intent, and verified evidence while avoiding unsupported assumptions.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 3: Qualification Scoring and Nurture Systems9:58
Work through the practical lesson: Qualification Scoring and Nurture Systems. This applied study preserves the original The B2B Sales Funnel Blueprint - Attention to Revenue case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Offer Design Canvas and Messaging and Proof Map. Build an offer that combines a valuable outcome, a credible delivery mechanism, and clear boundaries. Translate positioning into messages that answer buyer questions and are backed by verifiable proof.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 4: Sales Alignment Discovery and Opportunity Conversion9:59
Work through the practical lesson: Sales Alignment Discovery and Opportunity Conversion. This applied study preserves the original The B2B Sales Funnel Blueprint - Attention to Revenue case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Relevant Outreach Planning Sheet and Email Sequence Planner. Plan a relevant first contact around a verified business problem and a reasonable next step. Design a sequence with a clear value exchange and a purpose for every message.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 5: Funnel Analytics Forecasting and Continuous Improvement10:00
Work through the practical lesson: Funnel Analytics Forecasting and Continuous Improvement. This applied study preserves the original The B2B Sales Funnel Blueprint - Attention to Revenue case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Measurement and Learning Plan and Acquisition Economics Worksheet. Select a small set of defined measures and use them to make decisions rather than report activity. Calculate customer acquisition economics using consistent definitions and explicit assumptions.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 6: Forecast Scenarios and Scale with Financial Discipline10:02
Work through the practical lesson: Forecast Scenarios and Scale with Financial Discipline. This applied study preserves the original Customer Acquisition Economics - Scale Marketing Profitably case context, then transfers its decision method to 100M B2B Marketing System: Build Predictable Growth.

Complete Retention and Expansion Diagnostic and Forecast Assumptions and Scenario Review. Understand recurring value, loss of value, and appropriate expansion rather than treating all customers alike. Build a forecast from explicit drivers and compare scenarios that are plausible enough to inform decisions.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.

Requirements

No coding experience is required.
Bring a real business, client, campaign, product, or professional objective.

Description

This course contains the use of artificial intelligence.

100M B2B Marketing System: Build Predictable Growth gives founders, marketers, consultants, agency professionals, and business leaders a practical framework for building sustainable B2B demand and converting that demand into measurable growth.

This course moves beyond isolated tactics and platform tricks. You will learn how to choose an attractive market, define a high-value ideal customer profile, sharpen positioning, develop a compelling offer, create demand, align marketing with sales, and measure the economics behind customer acquisition. Each concept is connected to a complete operating system so that strategy, execution, accountability, and continuous improvement work together.

Across five detailed lectures, you will follow a realistic B2B business case and apply structured decision frameworks. The course examines customer evidence, strategic assumptions, pipeline quality, channel selection, messaging, conversion, measurement, and implementation readiness. Every lecture includes a clear learning objective, practical guidance, common failure modes, quality controls, and an assignment that can be used immediately in your own company, client work, or professional role.

Dr. Law Payne combines doctoral-level leadership education with extensive entrepreneurial, marketing, and teaching experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His professional background includes nine-figure entrepreneurship, published work reaching more than one million copies, over fifteen years of teaching and coaching, and growth leadership involving more than one billion dollars in managed sales.

By the end of this course, you will have a practical ninety-day roadmap for building a more focused, accountable, and profitable B2B marketing system.

Who this course is for:

B2B founders, marketers, consultants, agency professionals, and growth leaders.
Professionals who want a structured system rather than disconnected tactics.

100M B2B Marketing System: Build Predictable Growth

What you'll learn

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Course content

Build the Complete B2B Marketing System5 lectures • 48min

Applied Workshop Lab: Evidence, Experiments and Execution6 lectures • 1hr

Requirements

Description

Who this course is for: