Local Search Engine Optimization (SEO) in 10 Simple Steps
What you'll learn
- Provide a solid foundation of understanding about the bigger picture of your business online from a long-term perspective.
- Further define the individual items that contribute to your businesses success online by having control over and owning as much branded web equity as possible.
- Give technical strategies that you can begin to implement today that will improve and grow your visibility of your local business online and in search engines.
Requirements
- This course has absolutely no requirement to get started. It is packed with value for those who are either beginners or advanced in this field. Technical aptitude will only help you take away and implement more from the course. We provide thorough instructions on many of the technical items so that anyone should be able to complete any of the tasks we discuss in the lectures. We would hope that you would have some experience with any of the topics discussed, as it is always a better learning experience when you have a frame of reference.
Description
This is my first course published on Udemy and it covers Local Business SEO with a 10-step approach that gives you a crash course in the most important elements of organically ranking your local business on the first page of Google, Yahoo and Bing search engines.
I’ve broken down the fundamentals by steps on a ladder and the higher you climb to closer you will become to seeing the view the top. Search engine optimization is only getting more complicated and this local business SEO course is designed to educate you so that you can intelligently speak and implement strategies that are known to work today and looking into the future.
I do plan on being involved with the students in this course (e.g. answering questions / holding live session) so please feel free to ask any questions. Thanks – Raleigh
Step 1: Business Name, Address & Phone Number (N.A.P)
-Business Names
-Local Addresses
-Local Phone Numbers
Step 2: Claim Social and Brand
-Domains
-Vanity URLs
Step 3: Website & Blog
-Platform & Foundation
-Keywords
-Email List Opt-in.
Step 4: Directory Listings
-Top 20 Listings
-Industry Specific
Step 5: Reviews & Testimonials
-On-Page & Off-Page Reviews
-Schema Mark-up Testimonials
-Review Acquiring Strategy
Step 6: Google+ For Business
-People Behind Brand
-Circles
-Reviews and Google+ Local
Step 7: Links & Citations
-Earning Backlinks
-Buying Backlinks
-Creating Backlinks
-Press Releases
Step 8: Social Media Management
-HootSuite University
-Reputation Management
Step 9: Video Marketing
-Amazon S3 CDM Self-Hosting
-YouTube Optimization
Step 10: Content Marketing
-Content Conception
-Content Production
-Content Optimization
Who this course is for:
- College Students
- Marketing Departments
- Marketing Professionals
- Business Owners
- Web Designers & Developers
- Marketing Agencies
Instructor
- 4.4 Instructor Rating
- 25 Reviews
- 268 Students
- 2 Courses
Raleigh has over ten years experience designing & building websites. He co-founded and operated the San Diego based marketing agency PageLadder for three year before returning to independent consulting and freelancing. Raleigh was a top performing WordPress expert for Codeable, the #1 WordPress outsourcing service. He was hired by Codeable to work support for another year before being promoted to Marketing Director at Codeable. Raleigh has been putting focus on growing online equity for various types of local and worldwide businesses and the response has been great.
Raleigh has achieved enduring recognition for his technical knowledge, analysis, and execution skills as a web developer, designer and marketer. He has at the same time earned a reputation as an intense student of what drives ROI through hundreds of real-world applications turning online marketing challenges into opportunities for growth with his ability to be creative and deliver. He has a very effective personal style with his depth of knowledge, his passion, attention to detail, and his enthusiasm for any online marketing project.