10 Alternatives Marketing You Should Know in this IR 4.0 Era

Integrated Marketing Communication, Promotional Mix, Marketing 4.0, Traditional Media Channel, Components of Brand Image
Rating: 3.8 out of 5 (29 ratings)
3,699 students
English [Auto]
Student can find out about promotional tools, how to use them, the best time to apply them and of course they can determine who should be exposed to these promotional tools.


  • have intelligent curiosity in the retail industry, both online and offline retail industry


This course is a light course that is easy to understand and fun to learn more. Promotion is something that is liked by most consumers, so as a consumer we are also definitely often curious about promotions, what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying a product, furthermore, interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people, and what is the connection with promotions that are mostly applied by producers and retailers in Indonesia as a strategy in marketing its products in Indonesia. After studying this course, it is expected that students can find out about promotional tools, how to use them, the best time to apply them and of course they can determine who should be exposed to these promotional tools.

Who this course is for:

  • student who want to learn about Marketing in this IR 4.0 Era

Course content

3 sections10 lectures45m total length
  • IntroductionFirst thing First, What is IMC?
  • Promotional Mix
  • Five Reason Why Integrated Marketing Works
  • Components of Brand Image
  • Consumer Decision Making Process


Fostering and Empowering
Bina Nusantara University
  • 4.2 Instructor Rating
  • 9,686 Reviews
  • 153,258 Students
  • 210 Courses

Bina Nusantara University (BINUS University) adalah universitas swasta terbaik di Indonesia. Visi dari BINUS University adalah a world-class university … in continuous pursuit of innovation and enterprise. Misi dari BINUS University adalah berkontribusi pada komunitas global melalui penyediaan pendidikan berkelas dunia. BINUS University memiliki 7 fakultas dan lebih dari 30 program untuk tingkat Sarjana, Magister, dan Doctorate, 30000 mahasiswa, dan 8 kampus. Berdasarkan QS Stars ranking, BINUS University telah mencapai 4 dari 5 bintang dengan peringkat 9 di Indonesia (peringkat 1 untuk universitas swasta) dan peringkat 251-260 di Asia.

Bina Nusantara University (BINUS University) is the best private university in Indonesia. The vision of BINUS University is a world-class university … in continuous pursuit of innovation and enterprise. The mission of BINUS University is to contribute to the global community through the provision of world-class education. BINUS University has 7 faculties and more than 30 programs for Undergraduate, Magister, and Doctorate level, 30000 students, and 8 campuses. Based on QS Stars ranking, BINUS University achieves 4 of 5 stars with ranking of number 9 in Indonesia (number 1 for private university) and number 251-260 in Asia.

Online Impulsive Buying Enthusiasts
Ina Melati
  • 3.8 Instructor Rating
  • 31 Reviews
  • 3,774 Students
  • 2 Courses

A marketing geek who is intellectually curious about anything related to it, especially about complex consumer behavior and decision-making, such as impulsive buying behavior and impulsive buying decisions. I am currently studying analytical and critical thinking matters, particularly data-based consumer behavior and purchasing behavior analysis. Sharing knowledge and experiences has always been something I have loved.