1 Minute Media

You got step one down! But it’s time to get closer to making your own videos. Speaking of making your own, who’s filming you? Are you filming yourself? How do you make a solo video and make it look professional?

In this course we talk about the importance of using a TRIPOD. It’s a three-legged stand used for supporting a camera. Yes, they also make them for your phone! Using one of these is the best way to shoot your solo videos and have extra stability versus a handheld.

This contraption can be looked at as an extra set of hands. We’re here to help you use it and become a content creating machine.

You’re planning ahead which is imperative and you’re able to mount your phone or camera to make this look pro, but before we move on we need to make sure wherever this gets posted will do it justice.

That’s why you need to… Shoot For The Platform!

We’re living in the world of social media, which is where your video will most likely be living. Depending on the platform you use, there will be differing orientations or size and time limitations. We suggest becoming familiar with all of the distribution options for your video, the audiences that are attracted to them, and make sure wherever you post your video, it will best serve your following. We’re talking Facebook, LinkedIn, Twitter, Instagram, TikTok and so many more popping up every single day.

You’re flying through this and that means it’s time to start getting into the hands-on magic of video production.
If you are the star of the video, we need to make sure we can see your face.
The clearer it is, the more professional your video will look and it will help avoid people being distracted.
Remember, the clearer your video, the easier it is for viewers to understand your message.

Now it’s time to enhance your creative toolbox with LIGHTING. In simple terms: we’re giving the camera’s sensor something to see. We want to make sure the subject of your video is clearly visible, and with lighting you can experiment with setting tone, emotion, and even create effects. It’s the easiest way to add quality to your videos.

We will talk about everything from the direction of the light source to the number of lights you’ll need.

Light bouncing off of your subject is what the camera’s eye actually sees.

Oh yeah, this is already looking great. Good job! However, we still have a few steps before we even hit record.
We want to help save you time while also enhancing the quality of your videos with this incredibly crucial step.

In this course we’re going to show you the importance of being CORRECT IN CAMERA before you even hit record.

This involves everything from exposure to making sure your color is correct.
If you solve these problems before you start filming you’ll be saving time, and we all know in business that time is money.

It will always be easier to correct a mistake before you film than after.
Once this becomes second nature, you’ll be an overall better video content creator.

Your phone or camera is set up using the proper settings, but how do you look in it?
Since you’ll be the star of these videos, we want to make sure your audience can clearly see your face and what you’re doing.

Let’s dive into FRAMING.

Believe it or not, framing is more than just capturing the subject of the video.

There’s a design element to it, because it’s very literally like a picture frame.
In this video we talk about composition, controlling what the viewer sees and making sure your video is clear to understand.

In our scroll culture, if something is obscured or hard to comprehend in a few seconds, people will pass it up.

We’re here to help you STAND OUT.

Okay, you’re turning into an artist now with all of that fancy framing.

But there’s even more refining we can do to make this video a masterpiece. Let’s tack on another important step to the process. The “Rule of Thirds”. The RULE OF THIRDS segments your frame into 3 equal sections or “thirds”.

We’re trying to find the most pleasing composition for your video, and visualizing an actual grid is one of the best ways to do it without fail.

Using this we’re going to help you pick your eyeline, make a potentially uncomfortable conversation comfortable, and draw attention to the important parts of the frame.

You’re creating the video so you have the opportunity to move the viewer’s eyes wherever you’d like them.

Wow, already on the EIGHTH VIDEO!?

We can see you, you’re perfectly in frame and you’re GLOWING! Oh, that’s just good lighting.

But what else is there? Surprisingly, quite a bit more to get you to making truly professional videos so let’s… FOCUS

Focus? FOCUS! We’re looking for clarity, because you can’t see what you can’t see.
If something or someone isn’t in focus, it’s distracting and being distracted takes the focus off of you.

In this lesson we’re showing you how to pull focus in your videos, the importance of keeping the attention of your viewers, and how to level up for your videos that much more in a few simple steps.

Welcome to the next step!
Did we mention that you’re crushing it in here?
Not only can we see you, but you’ve added some extra quality to your videos.
You’re starting to look like a pro, but there’s something missing? Oh yeah, we can’t HEAR you.

In this video we talk about the king of the video world: AUDIO.

Without audio your message is lost and you’ll lose most of your viewers along with it.

Sure you can just hit record on your phone and hope it does all of the work for you, but we’re here to help you with professional video content.

Want to convey your message clear and concise without obstacles? We’re here to talk about using audio equipment to take your videos to the next level.

You’re looking good and you’re sounding good. Awesome!
Now let’s make sure the actual footage you’re using is good.

Sometimes people can get lost in the details, but rush past the important part: the take itself.
Let’s take our time. Sit down, have a drink, let’s chat.

Shooting MULTIPLE TAKES is essential for video production. Consider it a safeguard.

We want to make sure you try a few versions of what you’re saying that may pay off later.
In addition to replicating the take you just did, you can change everything from your inflection and pacing, all the way to the content itself for a few other takes.

That way, when you’re editing later you don’t have to worry about the siren sound outside, or the air conditioning unit turning on halfway through your message.

Maybe you don’t like your hair in one of the takes?

Remember, we don’t want anything to distract your viewers. Here’s how to ensure that doesn't happen.

You’ve planned enough for your video, everything seems to be going great, and you’re ready to go!
Wait, did you bring the extra batteries? Or you just got back from the shoot… did you actually get enough footage?

This stuff is making me anxious, let’s make sure that never happens.

You want to have MORE THAN YOU NEED for every shoot. We’re talking extra batteries, as much footage as you can get, and over prepare in the most positive way possible.

It’s always easier to edit down than it is to create content from thin air. In this step we walk you through all of the necessary processes to save you the stress and anxiety you could have later when you’re approaching your deadline.

This step is the bungee cord strapping down the toolbox in the back of your truck.
It’s always better to overdo it than see that thing in the rearview on the highway, right?

Your creative toolbox is starting to fill up more than an aisle at Home Depot, but there’s still room so we’re here to add as much as we can while we have you.

You have viewers watching your videos and not immediately scrolling past them, but can you keep their attention? This course is about adding that extra something to keep people entertained.

B-ROLL shots are secondary shots that accompany your main storyline.

Sure you can have someone’s face on the screen the whole time, but to create a full story you can add other elements.
With video you have the chance to show your viewers what you’re talking about and splice it throughout your message.

In addition to that, B-roll is a great Band-Aid to cover up mistakes and seamlessly cut together two different shots. Let’s talk about it.

You’ve been sculpting your clay into something beautiful, but it’s time we put that baby in the kiln.

In this course we start combining the earlier work to get this thing close to completion. How do you segue from one shot to another without it looking janky?

Let’s talk about making solid TRANSITIONS.

We want to creatively move from one shot to another.
Not only does this smooth out rough edges between two shots, but it’s another way to marry the b-roll to the rest of your video, and be an additional band-aid over potential mistakes.

Let’s talk about creative ways to cut your video together and create the story you want your viewers to see!

Oh boy, we can see the finish line on the horizon!

If you keep pushing through, we promise you’ll be making pro videos on the regular.
Even though we’re so close to the end, there’s plenty of magic we can sprinkle into this thing.

So for the time being, let’s pretend your viewers are cats and in this course we’re about to hand you the laser pointer.

TEXT & TITLES are essential to your videos.

Imagine you’re talking to someone at a networking event and wish you knew their name, but you’re too embarrassed to ask.
Well, consider the text of your video a big fat name tag on their suit jacket.
With text and titles you know who’s speaking, when you see a logo you’re attaching the visual branding to your business, and you’re holding the viewers hand to make sure they digest as much information as possible.

Now let’s talk about what text you should include, which graphics, and where we should be seeing them on the screen.

We’re like the proud parents watching their kids get ready to walk at graduation.

Once we wipe that tear from our cheek, we have just one last bit of advice for you. Your video is great.
You’ve been practicing and absorbing everything from all of the previous steps.

Your video is looking good, it’s sounding good, and you’re mostly keeping our attention while you film yourself.
Want to add extra feel and emotion to the message you’re conveying? Of course you do. Here’s how.

MUSIC is the background track to your video.

It’s like a party. When the music stops, things just feel… awkward.
Fortunately for you, we’re here to show confidence, not be awkward!

In this course we show you how to add music to create and change the emotion of a scene, how to navigate sound design, and most importantly getting permission to use licensed music to save you legal headaches in the future.

As professionals, we strongly advise you give yourself a high-five after this final course. You did it!