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30-Day Money-Back Guarantee
Business Entrepreneurship Minimum Viable Product

1 day MVP 2.0 | Go from idea to MVP in just 1 day

Go from idea to working prototype in 1 day. New business idea? New feature for your app? Create a Minimum Viable Product
Bestseller
Rating: 4.7 out of 54.7 (2,184 ratings)
41,171 students
Created by Evan Kimbrell
Last updated 2/2021
English
English [Auto], French [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Rapidly validate product and project ideas before spending money and resources on pursuing them
  • Understand how to run pitch experiments and lean models of idea validation
  • Gather and interpret offline feedback for ideas
  • Spy on potential competitors to assess their strengths / weaknesses / areas left open for opportunity
  • Drill down with advanced search to find adjacent and hidden competitors
  • Quickly setup basic pitch experiments with Launchrock landing pages
  • Create more complicated landing pages with Unbounce
  • Run basic A/B tests with your idea and landing page
  • Setup and interpret conversion goals for your page
  • Capture the right customers for your potential product with dynamic text
  • Add payment buttons to your page and email for the ultimate validation experiment
  • Setup basic ad campaigns with Google and Facebook
  • Interpret the results of your experiment to determine if your idea is killer
  • Understand the benefits and correct usages of prototypes
  • Understand the basic terminology used in web and design speak
  • Efficiently create and articulate a strategy for your product
  • Outline the scope and specifications of your potential product
Curated for the Udemy for Business collection

Requirements

  • Familiarity with the web is helpful.
  • Computer and internet access.
  • A minimum of a half day's time to invest in the course.

Description

Learn how to take ideas, validate them, and prototype them in one day, without learning how to code. Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time invested and with $0 upfront.

Are you ready to take the plunge and finally pursue the business idea of your dreams? Are you sure you have the skills and the time to be successful? Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world? This course will teach you the skills that are essential to being a successful entrepreneur.

About the instructor

  • Top-rated Udemy Instructor with over 630+ 5-star reviews.
  • Teaches 10 different courses on Entrepreneurship.
  • Startup founder for 5+ years, raised three rounds of capital worth several millions of dollars.
  • Worked as a VC and was in charge of deal flow in Silicon Valley. 
  • Oversaw investments in large companies like Facebook, LinkedIn, and Tesla.
  • Owns Sprintkick, an agency that builds web & mobile apps for 20+ Fortune 500 companies. 
  • Created and launched over 100+ apps in the last four years.

Who this course is for:

  • Entrepreneurs who have ideas or are already in the middle of a project.
  • Project managers who want to learn more efficient ways of rolling out new products or internal features.
  • Anyone aspiring to be an entrepreneur.
  • Anyone trying to minimize the risk associated with their new venture.
  • Anyone looking for new skills in the realms of entrepreneurship, marketing, product management, and growth hacking.
  • Anyone interested in having a more in-depth understanding of the Lean Startup.

Course content

13 sections • 142 lectures • 21h 31m total length

  • Preview04:02
  • Join our community on Slack!
    00:00
  • Preview08:49
  • The Lean Mindset
    07:12
  • What is an MVP?
    05:38
  • Climbing MVP mountain
    07:49
  • ACTIVITY: How would you MVP?
    01:03
  • PRACTICE: How would you MVP?
    4 pages
  • Section 1 Review Material
    27 pages
  • QUIZ: Do you understand the basics of Lean?
    6 questions
  • Review sheets, resources, activities - all in one PDF!
    00:17

  • Should I watch this section? *WATCH ME*
    01:55
  • Fakin' it on the Serengeti
    09:06
  • Makin' it on the Serengeti
    09:07
  • The "M" conundrum
    07:12
  • Crucial strategy for MVPs
    11:36
  • Section 2 Review Material
    29 pages
  • Test your knowledge of MVPs and MVP strategies
    6 questions

  • Intro to Airbasket and Docs to Go
    05:40
  • Smell test
    13:00
  • FOLLOW ALONG: Smell test with Airbasket
    08:08
  • PRACTICE: Sniff test your ideas
    3 pages
  • Crafting your hypothesis
    05:17
  • FOLLOW ALONG: Airbasket's hypothesis
    02:46
  • PRACTICE: Craft hypotheses for real companies
    4 pages
  • Identifying your riskiest assumption
    09:07
  • FOLLOW ALONG: Riskiest assumption for Airbasket
    06:49
  • PRACTICE: Can you pick the riskiest assumption?
    4 pages
  • Setting your minimum criteria for success
    12:07
  • FOLLOW ALONG: Minimum Criteria for success for Airbasket
    05:26
  • Section 3 Review Material
    24 pages
  • Assembling the perfect experiment
    7 questions

  • Drill down on potential customers
    10:53
  • FOLLOW ALONG: Drill down on potential customers for Airbasket
    06:50
  • Triage your list down to three
    09:53
  • FOLLOW ALONG: Triage a list of three for Airbasket
    05:28
  • Customer segmentation
    10:17
  • FOLLOW ALONG: Customer segmentation for Airbasket
    07:09
  • User personas
    04:02
  • FOLLOW ALONG: User personas for Airbasket
    07:31
  • PRACTICE: Create some user personas
    7 pages
  • Section 4 Review Material
    21 pages
  • The basics of identifying your customers
    5 questions

  • Intro to competitive analysis
    02:01
  • Three rules of competitive analysis
    04:31
  • Searching for competitors
    19:46
  • Using Alerts to keep tabs on competitors
    02:52
  • FOLLOW ALONG: Searching for Airbasket competitors
    06:06
  • The seven criteria for judgement
    07:41
  • Stalking your competitors: Get data-y with SEMRush
    08:05
  • Stalking your competitors: SpyFu, Angellist, Crunchbase, & more
    06:19
  • Stalking your competitors: Sentiment analysis and the fluffy stuff
    04:20
  • Putting it all together and building a narrative
    02:12
  • Red oceans and blue oceans
    09:49
  • Approve/Deny - Competitive analysis
    01:01
  • Section 5 Review Material
    45 pages
  • The tenants of good competitor stalking
    6 questions

  • What are customer interviews and why do we do them?
    03:17
  • The drill down list
    07:13
  • Building a hit list
    16:20
  • Finding people to interview - Same problem people
    11:06
  • Finding people to interview - Influencers, competitors
    06:11
  • Finding people to interview - Forums, commenters, everyone else
    07:05
  • Finding interviewees for the lazy man
    12:51
  • FOLLOW ALONG: Finding interviewees for Airbasket
    06:25
  • How to get them to talk
    11:50
  • Mass emailing with Streak
    11:38
  • How to run a customer interview correctly
    12:14
  • My customer interview template
    01:44
  • Now what?
    08:00
  • Approve/Deny - Customer interviews
    01:36
  • FOLLOW ALONG: Airbasket: Customer #1 interview
    07:19
  • FOLLOW ALONG: Airbasket interview #2
    27:43
  • FOLLOW ALONG: Airbasket interview discussion #2
    04:56
  • Section 6 Review Material
    59 pages
  • Can you run a Lean interview?
    6 questions

  • What's a pitch experiment?
    03:01
  • Landing page 101
    09:17
  • Conceptualizing your hook
    14:54
  • Using a headline template
    02:00
  • Calls to action
    04:49
  • Features and benefits
    07:25
  • Three levels of validation
    04:46
  • Getting setup in Launchrock
    11:27
  • OPTIONAL: Customizing your page with Canva
    13:30
  • FOLLOW ALONG: How I set up my Launchrock for Airbasket
    09:02
  • Subjective vs. objective and the importance of both
    06:42
  • Section 7 Review Material
    47 pages
  • Landing pages, copywriting, CSPs, and more
    7 questions

  • What's duct tape marketing?
    01:37
  • Why we don't message our friends
    02:39
  • The game plan
    02:56
  • Getting your 100: Reddit
    10:49
  • Getting your 100: Hacker News, Product Hunt
    08:02
  • Getting your 100: Blog attack
    05:54
  • Getting your 100: Honorable mentions
    04:18
  • Astroturfing
    04:47
  • Going over Launchrock results
    08:22
  • Approve/Deny - Simple pitch experiment
    01:12
  • Section 8 Review Material
    33 pages
  • Guerilla promotion
    3 questions

  • Upgrading our test and going for more
    01:52
  • Four new bells and whistles
    09:12
  • Pick your tool
    06:07
  • Getting set up with Instapage
    11:30
  • Adding your new bells and whistles
    12:06
  • Introducing A/B testing
    07:41
  • Section 9 Review Material
    27 pages
  • Test your marketing skills
    4 questions

  • Setting up Facebook ads
    16:12
  • FOLLOW ALONG: Making the Airbasket FB strategy
    06:37
  • Setting up Google ads
    19:20
  • FOLLOW ALONG: Making the Airbasket Google ads strategy
    05:56
  • Going over your results
    05:06
  • FOLLOW ALONG: Assessing the Airbasket results
    01:58
  • Approve/Deny - Complex pitch experiment
    05:19
  • Section 10 Review Material
    19 pages
  • Rapid advertising experiments
    2 questions

Instructor

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.4 Instructor Rating
  • 73,784 Reviews
  • 580,035 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

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