Master Course in Service Marketing 2.0
What you'll learn
- Understand the fundamental concepts and principles of service marketing.
- Recognize the unique characteristics and challenges of marketing intangible services.
- Analyze consumer decision-making processes and their impact on service consumption.
- Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
- Develop effective service marketing strategies aligned with organizational goals.
- Formulate segmentation, targeting, and positioning strategies for service offerings.
- Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
- Apply the 7Ps framework to design and manage service experiences that meet customer needs.
- Create comprehensive service marketing plans with clear objectives and tactics.
- Execute service marketing campaigns, measure performance, and adapt strategies as needed.
- Evaluate current trends and challenges in the evolving service marketing landscape.
- Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.
Requirements
- Basic skills and Ideas of Marketing !
Description
Master Course in Service Marketing 2.0: Elevate Your Skills and Strategies
In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 - a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.
Why Service Marketing Matters in 2.0
Before delving into the details of the Master Course, let's take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.
Here are some key reasons why Service Marketing 2.0 is a game-changer:
1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.
2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.
3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.
4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.
5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.
In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it's a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences - all through our comprehensive and dynamic course.
Don't miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!
In this master course, I would like to teach the 6 major topics:
1. Introduction to Service Marketing
2. Consumer Behavior in Service Marketing
3. Service Marketing Strategy
4. Service Marketing Mix (7Ps)
5. Service Marketing Planning and Implementation
6. Contemporary Issues in Service Marketing
Enroll Now and Learn today !
Who this course is for:
- All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives
- Interested studnets to learn about the concepts of Service Marketing
Instructor
- 4.2 Instructor Rating
- 12,550 Reviews
- 275,229 Students
- 187 Courses
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"275,000 Students + 1.71 Million Enrollments + 206 Countries + 187 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.