Master Course in Service Marketing and Product Marketing 2.0
What you'll learn
- Understand the fundamental concepts and principles of service marketing.
- Recognize the unique characteristics and challenges of marketing intangible services.
- Analyze consumer decision-making processes and their impact on service consumption.
- Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
- Develop effective service marketing strategies aligned with organizational goals.
- Formulate segmentation, targeting, and positioning strategies for service offerings.
- Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
- Apply the 7Ps framework to design and manage service experiences that meet customer needs.
- Create comprehensive service marketing plans with clear objectives and tactics.
- Execute service marketing campaigns, measure performance, and adapt strategies as needed.
- Evaluate current trends and challenges in the evolving service marketing landscape.
- Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.
Requirements
- Basic skills and Ideas of Marketing !
Description
Master Course in Service Marketing and Product Marketing 2.0: Elevate Your Skills and Strategies
In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 - a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.
Why Service Marketing Matters in 2.0
Before delving into the details of the Master Course, let's take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.
Here are some key reasons why Service Marketing 2.0 is a game-changer:
1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.
2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.
3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.
4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.
5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.
In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it's a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences - all through our comprehensive and dynamic course.
Don't miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!
In this master course, I would like to teach the major topics: (More topics updating )
Introduction to Service Marketing
Consumer Behavior in Service Marketing
Service Marketing Strategy
Service Marketing Mix (7Ps)
Service Marketing Planning and Implementation
Contemporary Issues in Service Marketing
Sales forecasting in sales management
Machine learning & Sales Forecasting
Sales and distribution management
Types of marketing management , marketing functions, and marketing stages
International marketing
How to become a marketing director
Marketing research types and Methods
Entrepreneurial market research and marketing strategy
Marketing psychology theories, practices, colors and social media
Fundamentals and Strategies of Network Marketing
SEO, PPC and SEM
Sales Funnels and Landing Pages
Web Marketing Tools and Technologies
Account Based Marketing (AMB) Strategies
Cost-Per-Action (CPA) Marketing, Video & News Letter Marketing
Video marketing strategies for your service and product sales
Remote (Online) Sales and Steps
Agile Marketing
Develop the sales plan
Service Marketing Innovation and Marketing Campaigns
Marketing Channels and Techniques
CRM (Customer Relationship) in Marketing
Understanding Consumer Behavior: The Key to Successful Marketing
Marketing and Branding
Mastering Geotargeted Advertising and Social Media Strategies for Local Impact
Integrated Sales Management Strategies
Media Advertising Planning
How to become a marketing manager, marketing expert and analyst
Brand Equity Fundamentals for your products and Services
Analyzing Competitors and Positioning
PART II Updated Lectures : Master Course in Service Marketing 2.0 (More lectures updating now !)
Digital Transformation in Service Marketing
Service Innovation and Design Thinking
Service Customization and Personalization
Service Quality and Excellence
Co-Creation of Value in Services
Building Service Brand Identity
Digital Customer Journey Mapping in Services
Managing Online Service Communities
Service Marketing Analytics
Artificial Intelligence in Service Marketing
Managing Customer Experience (CX)
Omni-Channel Service Delivery
Crisis Management in Service Marketing
Pricing Strategies for Services
Service Ecosystem Management
Ethical Considerations in Service Marketing
Globalization and Cross-Cultural Service Marketing
Service Marketing in B2B Environments
Sustainability in Service Marketing
Mobile Marketing in Services
Loyalty Programs and Retention Strategies
The Role of Word-of-Mouth and Referrals in Service Marketing
Understanding the Sales Technology and Sales Automation Process
The Significance of Personal Branding in Sales and Marketing
Elevating Sales Leadership: Inspiring and Managing High-Performing Teams
CRM in customer segmenting and targeting
Understanding the Sales Technology and Sales Automation Process
The Significance of Personal Branding in Sales and Marketing
Elevating Sales Leadership: Inspiring and Managing High-Performing Teams
Understanding Service Business Strategy
Measuring Customer Satisfaction in Services
The Role of Emotions in Service Marketing
Managing Service Employee-Client Interactions
Service Blueprinting and Process Improvement
Influencer Marketing in Services
Social Media Strategy for Service Brands
Corporate Social Responsibility (CSR) in Services
Emerging Trends in Service Marketing
Building Long-Term Customer Relationships in Services
Service Leadership and Organizational Culture
Customer Privacy and Data Security in Services
Experiential Marketing for Services
The Sharing Economy and Service Marketing
Lectures PART III - Organizational Setting for Service Businesses
Healthcare Service Industry Overview
Financial Services Industry Overview
Educational Services Industry Overview
Business Services Industry Overview
Healthcare Service Delivery Models
Financial Service Delivery Models
Technology Service Delivery Models
Educational Service Delivery Models
Business Service Delivery Models
Healthcare Organizational Leadership
Financial Services Leadership
Technology Services Leadership
Educational Services Leadership
Business Services Leadership
Human Resource Management in Healthcare
Human Resource Management in Financial Services
Human Resource Management in Technology Services
Human Resource Management in Educational Services
Human Resource Management in Business Services
Healthcare Organizational Culture
Financial Services Organizational Culture
Technology Services Organizational Culture
Educational Services Organizational Culture
Business Services Organizational Culture
Healthcare Financial Management
Financial Services Financial Management
Technology Services Financial Management
Educational Services Financial Management
Business Services Financial Management
Marketing in Healthcare Services
Marketing in Financial Services
Marketing in Technology Services
Marketing in Educational Services
Marketing in Business Services
Healthcare Innovation and Technology
Financial Services Innovation and Technology
Technology Services Innovation and Disruption
Educational Services Innovation
Business Services Innovation
Customer Service in Healthcare Organizations
Customer Service in Financial Services
Customer Service in Technology Services
Customer Service in Business Services
Service Businesses and Service Marketing Strategies- Existing Business & Startup - PART IV Lectures :
Understanding the Service Sector
The Nature of Services
Types of Service Businesses
Service Marketing for Existing Businesses
Marketing Services in Startups
Business-to-Business (B2B) Service Marketing (Startup or Existing Business)
Business-to-Consumer (B2C) Service Marketing
Service Delivery Systems: Enhancing Efficiency from Front-End to Back-End
Customer Service and Experience Management
Service Quality Measurement
Pricing Strategies in Service Businesses
Branding in Service Marketing for Existing Businesses and New Enterprises
Marketing Communication for Service Businesses: Existing Businesses and Startup
Digital Marketing in Service Industries: For Existing Businesses and Startups
Updated New Lectures : Product Marketing 2.0
Understanding the Importance of Pricing in Product Sales
Unveiling the Mystery of Market Analysis for Pricing
Cost Analysis: Unveiling the Components
Decoding Value-Based Pricing: Understanding Customer Value Perception
Unlocking the Power of Psychological Pricing Tactics
Unveiling the Art of Dynamic Pricing
Mastering Promotional Pricing Strategies and Unlocking Consumer Psychology
Mastering Pricing Strategy and Adjusting Pricing Strategies
Integrated Management Strategies: Uniting Product, Sales, and Risk
Product Development Lifecycle and Importance of Customer Feedback and Iteration
Sales Process and Pipeline Management and Methods for Accurate Sales Forecasting
Integrated Approach to Risk Management in Product and Sales
Strategies for Fostering Collaboration- Product, Sales, and Risk Levels
Product strategy and product marketing
Product roadmaps
Product marketing - Steps and Access
Framework and build a solid Product strategy and product marketing
Inclusive Product Design
Inclusive Design and Principles of Universal Design
Agile & Inclusive Product Development
User Testing with Diverse Participants and Metrics and KPIs for Inclusion
Product Sales at Festival Marketing
Offers and Deals of Product Sales
Implementing Strategic Promotions
Consumer Products and Market Trends
Psychological and Economic Aspects of Consumer Choices
Business Models in the Consumer Products
Supply Chain and Logistics in Consumer Goods
Enroll Now and Learn today !
Who this course is for:
- All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives
- Interested studnets to learn about the concepts of Service Marketing
Instructor
- 4.4 Instructor Rating
- 58,037 Reviews
- 623,735 Students
- 293 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.18 million course enrollments, with 13,230,791 minutes taught Including UFB Courses (Upto June' 2025).
[3] Offered a diverse array of 290+ courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.