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Update Jan 11 2017 - Added English subtitles (closed captions)
So you've just launched your Udemy course.
Perhaps you're like many, who expected instant sales and instant success. Udemy has 12 million students, and so it sounded easy to get several thousand of them to buy your course. And it didn't turn out to be like that.
In this course, I go through 8 places you should consider marketing your course. I've seen these places work for me or for others. So those make good places for you to start searching for your audience and bring them to you.
I'm not expecting all 8 will be a perfect fit for everyone. And certainly not expecting you to add 8 more hours of work per day to your already full plate! But start with one new marketing approach, try it, and then add a second if you find the first one working!
Everything in this course is practical. The videos show you what I and others do on those platforms. Anyone can do this, and nothing is complicated, or requires special skills, or deep pockets.
For more advanced tactics, I've recently included videos discussing paid ad platforms. Paid ads is not for everyone, but it might be for you. It's worth checking out.
So sign up today, and get started building your authority on your course topic!
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|Section 1: The Core of Udemy Course Marketing|
Course Welcome (*UPDATED* 1/2017)Preview
Marketing Tip 1 (*UPDATED* 1/2017)
Marketing Tip 2 (*UPDATED* 1/2017)Preview
Marketing Tip 3 (*UPDATED* 1/2017)
Marketing Tip 4 (*UPDATED* 1/2017)
Marketing Tip 5
Marketing Tip 6
Marketing Tip 7Preview
Marketing Tip 8
|Section 2: YouTube Marketing Mini-Course|
8 YouTube Marketing Tips
Associating Your Own Website with YoutubePreview
Copying Annotations from One Video to Many Videos
Tagging Youtube Videos and vidIQ
|Section 3: Paid Ads Mini-Course|
Overview of Using Paid Ads for Your Udemy Course
#1 Paid Ad Platform - Facebook
#2 Paid Ad Platform - Google
#3 Paid Ad Platform - YouTube
#4 Paid Ad Platform - Bing
#5 Paid Ad Platform - Solo Ads
#6 Paid Ad Platform - Twitter
#7 Paid Ad Platform - Instagram
#8 Paid Ad Platform - LinkedIn
Wrapup of Paid Ads Strategy
|Section 4: Using Udemy Tools Effectively|
Are you spending the time to create really great promotional announcements?
|Section 5: Bonus Section|
8 Sites That Accept Coupon Codes (*UPDATED* 12/2016)
A Collection of Udemy Youtube Ads
General Marketing Advice
Bonus Lecture - Discounts
Hi there, my name is Scott Duffy and I've been teaching on Udemy for 2 years now.
More than 25,000 students have enrolled in one of my courses. I am forever grateful to everyone who has chosen to learn from me.
I have spent the last two years studying how Udemy works. Every day, I search for courses, and have devoted more thousands of hours to figuring out how the Udemy search algorithm works and what makes a successful course topic. My courses on SEO, topic selection and course marketing all come from my experience as a keen observer, using documented research, and through my own experience as a successful instructor.