Udemy Course Marketing for Beginners – Unofficial
4.6 (53 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,499 students enrolled
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Udemy Course Marketing for Beginners – Unofficial

You published a course. What now? The practical course on getting going in the world of Udemy. Unofficial, of course.
4.6 (53 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,499 students enrolled
Last updated 1/2017
Current price: $10 Original price: $120 Discount: 92% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Implement free and low cost marketing ideas to increase your course sales
  • Begin advertising your course to drive traffic
  • Establish your authority on the course topic
  • Discover the secret places where your potential students hang out
  • Attract more students to your Udemy course
View Curriculum
  • Either have a course live on Udemy or be close to launching a course
  • Have the ability to try new ways of marketing to see what works and what doesn't

>> This course verified to be up-to-date as of April 2017. <<

Update Jan 11 2017 - Added English subtitles (closed captions)

So you've just launched your Udemy course.

Perhaps you're like many, who expected instant sales and instant success. Udemy has 12 million students, and so it sounded easy to get several thousand of them to buy your course. And it didn't turn out to be like that.

What now? 

In this course, I go through 8 places you should consider marketing your course. I've seen these places work for me or for others. So those make good places for you to start searching for your audience and bring them to you.

I'm not expecting all 8 will be a perfect fit for everyone. And certainly not expecting you to add 8 more hours of work per day to your already full plate! But start with one new marketing approach, try it, and then add a second if you find the first one working!

Everything in this course is practical. The videos show you what I and others do on those platforms. Anyone can do this, and nothing is complicated, or requires special skills, or deep pockets. 

For more advanced tactics, I've recently included videos discussing paid ad platforms. Paid ads is not for everyone, but it might be for you. It's worth checking out.

So sign up today, and get started building your authority on your course topic!

This course is not sponsored by or affiliated with Udemy, Inc.

Who is the target audience?
  • Beginning and experienced instructors who have a course live on Udemy and want to know how to attract more students to them
  • Instructors who want to establish their own authority on the topic outside of Udemy
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Curriculum For This Course
Expand All 29 Lectures Collapse All 29 Lectures 01:56:07
The Core of Udemy Course Marketing
10 Lectures 43:51

Marketing Tip 1 (*UPDATED* 1/2017)

Marketing Tip 3 (*UPDATED* 1/2017)

Marketing Tip 4 (*UPDATED* 1/2017)

Marketing Tip 5

Marketing Tip 6

Marketing Tip 8

Wrapping Up
YouTube Marketing Mini-Course
4 Lectures 26:31
8 YouTube Marketing Tips

Copying Annotations from One Video to Many Videos

Tagging Youtube Videos and vidIQ
Paid Ads Mini-Course
10 Lectures 32:20
Overview of Using Paid Ads for Your Udemy Course

#1 Paid Ad Platform - Facebook

#2 Paid Ad Platform - Google

#3 Paid Ad Platform - YouTube

#4 Paid Ad Platform - Bing

#5 Paid Ad Platform - Solo Ads

#6 Paid Ad Platform - Twitter

#7 Paid Ad Platform - Instagram

#8 Paid Ad Platform - LinkedIn

Wrapup of Paid Ads Strategy
Using Udemy Tools Effectively
1 Lecture 10:53

Are you spending the time to create really great promotional announcements?

8 Promotional Announcement Tips (*NEW* 3/2016)
Bonus Section
4 Lectures 02:59
8 Sites That Accept Coupon Codes (*UPDATED* 12/2016)

A Collection of Udemy Youtube Ads

General Marketing Advice

Bonus Lecture - Discounts
About the Instructor
Scott Duffy Of VideoCourses
4.5 Average rating
519 Reviews
11,863 Students
6 Courses
Bestselling Udemy Instructor, 15+ Courses, 25,000+ Students

Hi there, my name is Scott Duffy and I've been teaching on Udemy for 2 years now.

More than 25,000 students have enrolled in one of my courses. I am forever grateful to everyone who has chosen to learn from me.

I have spent the last two years studying how Udemy works. Every day, I search for courses, and have devoted more thousands of hours to figuring out how the Udemy search algorithm works and what makes a successful course topic. My courses on SEO, topic selection and course marketing all come from my experience as a keen observer, using documented research, and through my own experience as a successful instructor.