Udemy Course Marketing for Beginners – Unofficial

You published a course. What now? The practical course on getting going in the world of Udemy. Unofficial, of course.
4.7 (52 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,495 students enrolled
88% off
Take This Course
  • Lectures 29
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2016 English Closed captions available

Course Description

This course is not sponsored by or affiliated with Udemy, Inc.

Update Jan 11 2017 - Added English subtitles (closed captions)

So you've just launched your Udemy course.

Perhaps you're like many, who expected instant sales and instant success. Udemy has 12 million students, and so it sounded easy to get several thousand of them to buy your course. And it didn't turn out to be like that.

What now? 

In this course, I go through 8 places you should consider marketing your course. I've seen these places work for me or for others. So those make good places for you to start searching for your audience and bring them to you.

I'm not expecting all 8 will be a perfect fit for everyone. And certainly not expecting you to add 8 more hours of work per day to your already full plate! But start with one new marketing approach, try it, and then add a second if you find the first one working!

Everything in this course is practical. The videos show you what I and others do on those platforms. Anyone can do this, and nothing is complicated, or requires special skills, or deep pockets. 

For more advanced tactics, I've recently included videos discussing paid ad platforms. Paid ads is not for everyone, but it might be for you. It's worth checking out.

So sign up today, and get started building your authority on your course topic!

What are the requirements?

  • Either have a course live on Udemy or be close to launching a course
  • Have the ability to try new ways of marketing to see what works and what doesn't

What am I going to get from this course?

  • Implement free and low cost marketing ideas to increase your course sales
  • Begin advertising your course to drive traffic
  • Establish your authority on the course topic
  • Discover the secret places where your potential students hang out
  • Attract more students to your Udemy course

Who is the target audience?

  • Beginning and experienced instructors who have a course live on Udemy and want to know how to attract more students to them
  • Instructors who want to establish their own authority on the topic outside of Udemy

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Core of Udemy Course Marketing
Course Welcome (*UPDATED* 1/2017)
Marketing Tip 1 (*UPDATED* 1/2017)
Marketing Tip 2 (*UPDATED* 1/2017)
Marketing Tip 3 (*UPDATED* 1/2017)
Marketing Tip 4 (*UPDATED* 1/2017)
Marketing Tip 5
Marketing Tip 6
Marketing Tip 7
Marketing Tip 8
Wrapping Up
Section 2: YouTube Marketing Mini-Course
8 YouTube Marketing Tips
Associating Your Own Website with Youtube
Copying Annotations from One Video to Many Videos
Tagging Youtube Videos and vidIQ
Section 3: Paid Ads Mini-Course
Overview of Using Paid Ads for Your Udemy Course
#1 Paid Ad Platform - Facebook
#2 Paid Ad Platform - Google
#3 Paid Ad Platform - YouTube
#4 Paid Ad Platform - Bing
#5 Paid Ad Platform - Solo Ads
#6 Paid Ad Platform - Twitter
#7 Paid Ad Platform - Instagram
#8 Paid Ad Platform - LinkedIn
Wrapup of Paid Ads Strategy
Section 4: Using Udemy Tools Effectively

Are you spending the time to create really great promotional announcements?

Section 5: Bonus Section
8 Sites That Accept Coupon Codes (*UPDATED* 12/2016)
A Collection of Udemy Youtube Ads
General Marketing Advice
Bonus Lecture - Discounts

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Scott Duffy Of VideoCourses, Bestselling Udemy Instructor, 15+ Courses, 25,000+ Students

Hi there, my name is Scott Duffy and I've been teaching on Udemy for 2 years now.

More than 25,000 students have enrolled in one of my courses. I am forever grateful to everyone who has chosen to learn from me.

I have spent the last two years studying how Udemy works. Every day, I search for courses, and have devoted more thousands of hours to figuring out how the Udemy search algorithm works and what makes a successful course topic. My courses on SEO, topic selection and course marketing all come from my experience as a keen observer, using documented research, and through my own experience as a successful instructor.

Ready to start learning?
Take This Course