Easy Copywriting: Write HOT sales letters in 2 hours or less
4.2 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
115 students enrolled
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Easy Copywriting: Write HOT sales letters in 2 hours or less

Copywriting made easy. Learn how to write a copywriting masterpiece sales letter in 2 hours or less. No-fluff course.
4.2 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
115 students enrolled
Created by Rachel Rofe
Last updated 5/2015
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 8 Articles
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write a sales letter in 2 hours or less
  • Understand how to communicate to potential buyers
  • Know what to focus on whenever you sell something
View Curriculum
Requirements
  • Nothing additional is needed
Description

Learn how to effectively communicate what you're selling without losing people. This course teaches you how to be succinct, persuasive (without manipulating), and clear. By the time you're done, you'll learn how to write a sales letter in 2 hours or less.

You'll learn:

- Precisely how you can make people fall in love with your offers... without spending hours on copywriting training…

- Why you don’t ever want to focus on selling a product, or even the benefits of it. Focus on this one thing instead and your conversions will almost certainly go through the roof…

- The reason why a one-sentence sales letter obliterated a 20-page letter written by a $15,000-per-letter copywriter… and exactly how YOU can use the secret behind this shocker to your advantage…

- Check out real-life examples of sales copy that works and exactly why…

- The 5 most important elements on any sales letter (Get these right and you can pretty much forget bothering with anything else) ...and a bit more.

Check out the curriculum to see more. :)

Who is the target audience?
  • People who have products to sell
  • People who want to learn how to become more persuasive
  • People who want to expand their copywriting skills (even if they already have some)
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Curriculum For This Course
28 Lectures
04:12:53
+
The most important part of copywriting
1 Lecture 00:00

This explains the single-most important part of copywriting.

The most important part of copywriting
16 pages
+
Happy Copywriting: Phase 1
6 Lectures 17:05

Introduction Video: Slides (for easier notes)
6 pages

Phase 1 Video: Slides (for easier notes)
13 pages

Introduction Video Transcript
3 pages

Phase 1 Transcript
7 pages

Questions to ask about all offers
00:30
+
Happy Copywriting: Phase 2
3 Lectures 16:40
Phase 2: Video
16:40

Phase 2: Slides (for easier notes)
19 pages

Phase 2: Transcript
7 pages
+
Happy Copywriting: Phase 3
4 Lectures 15:53
Phase 3: Video
15:46

Phase 3: Slides (for easier notes)
15 pages

Phase 3: Transcript
6 pages

Resources in this section
00:07
+
Copywriting template you can use for all of your copy
4 Lectures 11:02
Template and action steps
05:50

Copywriting template slides
14 pages

Copywriting template transcript
3 pages

A plug and play template you can use with your copy
05:12
+
4 Copy Critiques You Can Learn From
4 Lectures 01:15:56
The Blog Feeder
20:46

Web 3.0 Time Traveler
23:02

Six Figure Elite
18:48

Online Marketing Rewards
13:20
+
Bonus: If you decide to get copy clients, you can use these templates.
6 Lectures 04:23
Copywriting questionnaire to give clients
2 pages

Copywriting questionnaire typed out
01:54

Emails to send client when they purchase from you
00:36

Hi [NAME],

I've just finished the first draft of your copy!

You can find it here:

[ADDRESS. Or, you can just say, "and have attached it".]

I learned a lot while researching the [BUYER'S NICHE] market and I'm confident that this is something that's really going to speak to your demographic.

Please have a look-over and let me know your thoughts!

Sincerely,
[NAME HERE]

P.S. It's great to work with you. :)

Email to send when you have first draft
00:20

Email to send when people ask for tons of edits
00:52

Email to send at end, asking for referral
00:40
About the Instructor
Rachel Rofe
4.7 Average rating
41 Reviews
3,162 Students
7 Courses
Marketer, Author, Traveler.

Rachel Rofé is a multiple bestselling author that's been featured in Entrepreneur, Woman's World, and Fox News. Since she began internet marketing in 2006, she's developed over 30 products, 40 Kindle books, and bought and sold companies with as many as 120+ employees. She speaks nationwide about copywriting, book creation, outsourcing, and product creation. And her favorite part: she does all of this while living the "internet lifestyle", traveling the world and having fun.