Copywriting - The Psychology Of Your Irresistible Offer
4.5 (146 ratings)
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Copywriting - The Psychology Of Your Irresistible Offer

Add These 8 Psychological Elements To Your Offer And Skyrocket Your Conversions Almost Overnight
Best Seller
4.5 (146 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,756 students enrolled
Created by Vladimir Raykov
Last updated 5/2017
English
English [Auto-generated]
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The top 8 psychological elements to include in your marketing offer.
  • How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
  • How to “frame” your value proposition.
  • How to communicate clearly and get your message across with 100% accuracy every time.
  • How to prove what you promise, so your prospects trust you, like you and buy from you.
  • You will learn how to create urgent situations that cause people to act quickly!
  • You will learn how to increase the value of your proposition by adding bonuses and other incentives.
  • You will learn the top 2 rules when it comes to adding a bonus to your offer.
  • How to remove risk or even better reverse it.
  • How to ask for action in a way that doesn’t sound like a sleazy sales person.
  • You will learn the biggest secret of creating a successful offer. (Building a relationship first and then sell)
  • You will see a real-life application of the psychological principles taught in this course.
  • You will learn how to use your personal story as the ultimate sales tool
  • You will learn few of the most potent formulas for writing copy.
  • You will learn the best place to utilize your marketing story for optimal results.
  • You will learn basic segmentation principles - psychographic as well as demographic segmentation.
  • You will learn top 3 rules when writing a marketing story.
View Curriculum
Requirements
  • Basic understanding of marketing and business.
  • Willingness to learn
Description

Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers?

Have you invested fatiguing months of product creation and when finally your product or service is ready there is a lack of sales?

Do you want to know the exact psychology triggers and tactics used by the MOST successful and filthy rich online entrepreneurs?

If you’ve answered “yes” to even one of these questions, then enrolling in this course will be the best decision you’ve made this year.

*****

IMPORTANT UPDATE:. A whole mini course has been added - The Art Of Storyselling And The Mind-Blowing Power Of Your Personal Story

Over 90 positive reviews and 8920 students!

*****

Hi,

My name is Vladimir Raykov and I do marketing.

I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on Marketing Fundamentals and Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 34000 students from 155 countries.

So much for me, let’s see what you are going to learn:

In this course will learn how to create and present irresistible offers that people buy! This is a part of the art and science of copywriting and as one of the most successful copywriters who has ever lived said:

It Is The Deal... The Offer... The Proposition
You Are Making That Is The Heart And Soul
Of Great Copywriting!
Gary Halbert

Even if you have some experience with copywriting, if your offer is poorly presented you will have terrible results. Because strong copy will not overcome a weak offer, but in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.

HERE'S JUST A SMALL GLIMPSE OF WHAT YOU'LL LEARN INSIDE

  • The top 8 psychological elements to include in your marketing offer.
  • How to present your price so it looks like the best deal ever, even if you sell a product or service for $500.
  • How to “frame” your value proposition.
  • The number one question prospects have in their minds – if you don’t address this question your sales will suffer.
  • How to communicate clearly and get your message across with 100% accuracy every time. You should understand that marketing is communication. You will learn about the “Ladder Of Abstraction” which I call the “Holy Grail” in marketing.
  • How to prove what you promise, so your prospects trust you, like you and buy from you. Plus, you will see a noble marketer who sells his 25000 dollar program ONLY by using a video testimonial - the power of social proof.
  • You will learn how to create urgent situations that cause people to act quickly! And this is scientifically proven to work. You will learn two powerful ways to utilize the Urgency Principle.
  • You will learn how to increase the value of your proposition by adding bonuses and other incentives. You will learn the top 2 rules when it comes to adding a bonus to your offer. So many people mess this up. Plus, you will learn exactly what kind of bonuses to consider.
  • How to remove risk or even better reverse it. This technique alone is so powerful that would easily increase your conversions if you apply it in the right way.
  • How to ask for action in a way that doesn’t sound like a sleazy sales person.
  • You will learn the biggest secret of creating a successful offer. By applying the information from that particular lecture it is 100% guaranteed that all the other elements of your offer will work times better.
  • I also have a case study for you. I share my personal experience, how I applied the skills you will perfectly know when you complete the course, to attract business partners.
  • You will see how I analyze in front of your eyes one letter written by Frank Kern and one sales page written by Eben Pagan. You will see exactly how they used the psychological principles or elements taught in this course.

If you are thinking why I chose them – really simple. Eben Pagan has generated over 100 million dollars selling digital information products. So we can be sure what he does works! Frank Kern has generated over 40 million dollars for him and his clients.

I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.

Just for a second imagine what it would be to have the skill of writing amazing offers, deals, propositions! This very skill may skyrocket your sales by 2 or 5 or 10 times and even more.

Even if you have the best product in the world if you don’t know how offer it to your prospects, it won’t be successful. You need to have copywriting skills to make it happen.

WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?

One of the best courses on Udemy!!William G. Heredia

*****

An excellent and thorough course, taught by Vladimir Raykov, and
International Marketing Expert. Mr. Raykov, certainly knows the subject
matter of this course and his teaching style, delivery, presentation,
and the quality and content of the videos that he has produced for the
lectures in this course are amazing. I highly Vladimir, as one of
Udemy's finest Instructors and suggest this course to any and all who
desire to learn more of the psychology, methods and technical skills
that can make them become more successful copywriters!
- Dallas Bowman

*****

This course is amazing and inspiring. I appreciated very much Vladimir
calm voice, the clear and specific language he used, the fact that he
mixed theory and practice always concentrating on teach the best way to
do a good copywriting job.
I loved the simple psychological processes he explained: they gave to
the all course a deeper and more complex view.
Elisa Magnani

*****

Vladimir explains in an easy and step-by-step way to you to create a
well planned irresistible offer. He provides real-life examples of
successful copywriting sales pages that makes millions in sales. The
copywriting knowledge gained in this course will make you jump and act
quickly to see the good results.
Yaritza Luyando

*****

Starting this course and new area of knowledge has been excellent for
me.
The course material is very easy to understand as the language used is
simple to follow for any student, no matter their level of expertise.
Daniel McKellar

*****

This is a very good course in writing copy for ads. Vladimir presents the concepts and techniques requisite to developing customer winning copy. I enjoyed his course and his presentation.William Oliver

*****

The formula to step-by-step approach to creating your own irresistible
copy. What I really love - and can trust - about all Vladimir's courses
is that he have spent the time to research and refine the best method
possible and literally spoon feed his students the information. He
always gets you further than other instructors and teaches in a manner
that's very easy to comprehend. :)
- Young In Park

*****

THIS COURSE IS IDEAL FOR:

  • Bloggers
  • Book authors
  • Online entrepreneurs
  • Online marketers
  • And people from any occupation that requires writing marketing copy for the purpose of getting response and action.

I invite you to join our community and develop your copywriting skills to sell more of your products almost overnight.

SOLID GUARANTEE

Go take this course and if for some reason you don’t like it, you have 30 days, unconditional money-back guarantee. No questions asked, No hassle. No hard feelings.

Click the “Take This Course” button right now!

I’m waiting for you inside the course! We’ve got a lot to cover.

There is no risk whatsoever. So, let’s get started!

Who is the target audience?
  • Online entrepreneurs
  • Book authors
  • Bloggers
  • Online marketers
  • And people from any occupation that requires writing marketing copy for the purpose of getting response and action.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
26 Lectures
02:31:37
+
Introduction
11 Lectures 01:00:58



Framing Your Value Proposition So Your Offer Looks Like A Real Bargain
09:20

The Power Of Social Proof And Video Testimonials
11:58

Clear Communication - The Ladder Of Abstraction (The Holy Grail)
07:02

The Power Of The Urgency Principle
06:55

We Love Bonuses - Add Them!
03:43

Remove Or Reverse Risk (Crucial)
02:54

Crystal Clear Call-To-Action (CTA)
03:15

The Biggest Secret To A Successful Offer
03:29
+
Case Study
1 Lecture 07:40
Case Study - Was That A $100.000 Letter?
07:40
+
The Psychological Elements Put Into Practice (Real-Life Examples)
4 Lectures 22:28
Frank Kern: Would You Like Me To Personally Double, Triple, or Even Quadruple...
08:14

The 100 Million Dollar Traffic System by Eben Pagan
14:14

Traffic Intensive by Eben Pagan
15 pages

Frank's Letter
1 page
+
Grab Your Special Offer Now!
3 Lectures 00:12
Bonus Lecture: Marketing Psychology & Copywriting
00:12

Copywriting: How To Convert Cold Features Into Benefits That Sell
5 pages

Copywriting Headline Masterclass
4 pages
+
Mini Course - The Art Of Storyselling And The Mind-Blowing Power OF Your Story!
7 Lectures 35:19

Why Should You Use Marketing Stories?
03:49

Three Rules When It Comes To Writing A Marketing Story!
04:47

Where Should You Use Marketing Stories?
07:14

The Unlimited Power Of Your Personal Story
05:42

Who Should You Write Your Story For?
04:06

Examples And Your Project
06:46
About the Instructor
Vladimir Raykov
4.4 Average rating
1,046 Reviews
42,156 Students
12 Courses
Marketing Manager, Direct Response Copywriter, Author

Vladimir Raykov works as a Marketing Manager in an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author (How To Build Your Successful Online Teaching Business), blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.