The Complete Copywriting Workshop For Increased Online Sales
4.5 (49 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Complete Copywriting Workshop For Increased Online Sales

Copywriting - Imagine becoming a master copywriter & being able to persuade with words on paper, webpage, videos & more!
4.5 (49 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,572 students enrolled
Created by Dave Espino
Last updated 6/2015
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write a professional-quality salesletter from start to finish.
  • Take these skills and use them to become a freelance copywriter, if they so choose.
  • Create powerful salesletters, brochures, investor pitches and sales videos using tried and proven copywriting techniques.
  • Start with a blank sheet of paper and end the course with a professional salesletter!
View Curriculum
  • A simple understanding of the English language and basic writing skills.


"As a top gun copywriter for 15 years now, I understand how to write good copy. And the best way is to always be learning... learning about the product you write copy about and learning to write copy. I can say, very sincerely, that this is a terrific primer for copywriting. There are great tips for new copywriters and for us old, grizzly hacks, there are a lot of 'reminders'... and "Oh, yeah! Ah plumb fergot that!" moments." -Scott Paton

What Is The Most Critical Element That Can Make Or Break Any Business?

  • That critical element is SALES.

Without sales, your business is dead in the water.

What Is The Most Critical Element That Determines Whether You Make Sales?

  • That critical element is COPYWRITING.

What Is Copywriting?

Copywriting is the art of persuading your customers to buy from you by using the printed word - on a brochure, on a website, in a sales presentation, in an investor's pitch or in a video.

Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business - their copywriting!

This course is like a "workshop" where we will walk through a step-by-step process to getting your high-quality sales copy written.

We will cover the 10 critical elements of a salesletter / video script, in order.

And, as we cover each element you will get:

  1. What the copywriting element is and how to create the best one for your business
  2. Real-world examples of this element (from the instructor's actual websites / clients
  3. An implementation exercise so that you put your newfound knowledge into action!

When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!

Do not struggle with poor sales copy - take this course now and begin making more sales as soon as possible!

Your enrollment today is backed by Udemy's 30-day, no-questions-asked, money-back guarantee, so you have no risk and a lot more sales to gain!

Enroll today - you'll be glad you did.

Who is the target audience?
  • Any business owner who wants to improve their sales by improving their website copy, brochure copy and video scripting.
  • Anyone who wants to learn the art of persuasion in print.
  • Anyone who wants to discover proven secrets for selling using sales copy and sales videos.
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Curriculum For This Course
37 Lectures
Your Voice - How To Set The Tone For Your Salesletter
3 Lectures 12:55
Your Voice

Your Voice - Demo - Examples From Real-World Salesletters

Your Voice - Exercise
Using Both Emotions And Logic In Your Salesletters Or Video Scripts
3 Lectures 16:26
Use Emotions And Logic

Use Emotions And Logic - Examples From Real-World Salesletters

Use Emotions And Logic - Exercise
The Importance Of The Headline In Copywriting
3 Lectures 18:19
The Headline

The Headline - Examples From Real-World Salesletters

The Headline - Exercise
The Proper Use Of The Sub-Headline As A Secondary Headline
3 Lectures 12:36
The Sub-Headline

The Sub-Headline - Examples From Real-World Salesletters

The Subheadline - Exercise
How To Craft A Value Proposition
3 Lectures 11:45
The Unique Selling Proposition

The Unique Selling Proposition - Examples From Real-World Salesletters

The Unique Selling Proposition - Exercise
Crafting A Proper Introduction To Your Salesletter
3 Lectures 10:28
The Introduction

The Introduction - Examples From Real-World Salesletters

The Introduction - Exercise
Sub-Headlines - Sprinkle These Throughout To Re-Engage Your Readers & Viewers
3 Lectures 11:21
The Sub-Headlines

The Sub-Headlines - Examples From Real-World Salesletters

The Sub-Headlines - Exercise
Creating A Climactic Conclusion
3 Lectures 10:52
The Conclusion

The Conclusion - Examples From Real-World Salesletters

The Conclusion - Exercise
4 More Sections
About the Instructor
Dave Espino
4.5 Average rating
4,181 Reviews
58,554 Students
46 Courses
Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 46 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!