Copywriting Step By Step - Writing A Sales Page That Sells

Copywriting - Imagine becoming a master copywriter & being able to persuade with words on paper, webpage, videos & more!
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Instructed by Dave Espino Marketing / Advertising
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  • Lectures 37
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description


"As a top gun copywriter for 15 years now, I understand how to write good copy. And the best way is to always be learning... learning about the product you write copy about and learning to write copy. I can say, very sincerely, that this is a terrific primer for copywriting. There are great tips for new copywriters and for us old, grizzly hacks, there are a lot of 'reminders'... and "Oh, yeah! Ah plumb fergot that!" moments." -Scott Paton

What Is The Most Critical Element That Can Make Or Break Any Business?

  • That critical element is SALES.

Without sales, your business is dead in the water.

What Is The Most Critical Element That Determines Whether You Make Sales?

  • That critical element is COPYWRITING.

What Is Copywriting?

Copywriting is the art of persuading your customers to buy from you by using the printed word - on a brochure, on a website, in a sales presentation, in an investor's pitch or in a video.

Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business - their copywriting!

This course is like a "workshop" where we will walk through a step-by-step process to getting your high-quality sales copy written.

We will cover the 10 critical elements of a salesletter / video script, in order.

And, as we cover each element you will get:

  1. What the copywriting element is and how to create the best one for your business
  2. Real-world examples of this element (from the instructor's actual websites / clients
  3. An implementation exercise so that you put your newfound knowledge into action!

When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!

Do not struggle with poor sales copy - take this course now and begin making more sales as soon as possible!

Your enrollment today is backed by Udemy's 30-day, no-questions-asked, money-back guarantee, so you have no risk and a lot more sales to gain!

Enroll today - you'll be glad you did.

What are the requirements?

  • A simple understanding of the English language and basic writing skills.

What am I going to get from this course?

  • Write a professional-quality salesletter from start to finish.
  • Take these skills and use them to become a freelance copywriter, if they so choose.
  • Create powerful salesletters, brochures, investor pitches and sales videos using tried and proven copywriting techniques.
  • Start with a blank sheet of paper and end the course with a professional salesletter!

Who is the target audience?

  • Any business owner who wants to improve their sales by improving their website copy, brochure copy and video scripting.
  • Anyone who wants to learn the art of persuasion in print.
  • Anyone who wants to discover proven secrets for selling using sales copy and sales videos.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Introduction To Copywriting
Copywriting Is A Necessity For Every Business
Section 2: Anatomy Of A Salesletter
Anatomy Of A Salesletter
Anatomy Of A Salesletter - Exercise
The Slippery Slide
Section 3: Your Voice - How To Set The Tone For Your Salesletter
Your Voice
Your Voice - Demo - Examples From Real-World Salesletters
Your Voice - Exercise
Section 4: Using Both Emotions And Logic In Your Salesletters Or Video Scripts
Use Emotions And Logic
Use Emotions And Logic - Examples From Real-World Salesletters
Use Emotions And Logic - Exercise
Section 5: The Importance Of The Headline In Copywriting
The Headline
The Headline - Examples From Real-World Salesletters
The Headline - Exercise
Section 6: The Proper Use Of The Sub-Headline As A Secondary Headline
The Sub-Headline
The Sub-Headline - Examples From Real-World Salesletters
The Subheadline - Exercise
Section 7: How To Craft A Value Proposition
The Unique Selling Proposition
The Unique Selling Proposition - Examples From Real-World Salesletters
The Unique Selling Proposition - Exercise
Section 8: Crafting A Proper Introduction To Your Salesletter
The Introduction
The Introduction - Examples From Real-World Salesletters
The Introduction - Exercise
Section 9: Sub-Headlines - Sprinkle These Throughout To Re-Engage Your Readers & Viewers
The Sub-Headlines
The Sub-Headlines - Examples From Real-World Salesletters
The Sub-Headlines - Exercise
Section 10: Creating A Climactic Conclusion
The Conclusion
The Conclusion - Examples From Real-World Salesletters
The Conclusion - Exercise
Section 11: The Call To Action - How To Compel The Sale
The Call To Action (CTA)
The Call To Action - Examples From Real-World Salesletters
The Call To Action - Exercise
Section 12: Additional Marketing Elements That Help Make The Sale
Marketing Elements That Sell
Marketing Elements That Sell - Examples From Real-World Salesletters
Marketing Elements That Sell - Exercise
Section 13: Conclusion - This Section Concludes The Course
Section 14: Supplementary Materials - Bonuses
Course Presentation In PDF Format (For Download)
73 pages

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Instructor Biography

Dave Espino, Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 40 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!

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