Copywriting Headline Masterclass
4.5 (72 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Copywriting Headline Masterclass

Copywriting - Discover The Best Well-Kept Secrets Of The Most Famous Copywriters In The World About Writing A Headline
4.5 (72 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,686 students enrolled
Last updated 3/2017
English
Current price: $10 Original price: $95 Discount: 89% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 hour on-demand audio
  • 3 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Apply the top 10 tried and tested headline formulas.
Master 9 styles of headlines to use in ANY medium, including sales pages, squeeze pages, blog posts, subject lines and more…
You will understand once and for all the ultimate purpose of your headline
Learn the two crucial (and super easy) factors for writing a perfect headline for your blog post that will explode your readership.
The number one reason why readers do not read your copy.
You will learn the difference between writing a headline for a sales page and blog post.
You will discover a free tool (no daily limits) to analyze and test your blog post & social media headlines.
You will find out who the most successful old-school copywriters are, and learn from them.
In the bonus section you will learn how to integrate AIDA framework.
View Curriculum
Requirements
  • Grab a pen and paper
Description

How To Write The Most Powerful Headline Of Your Entire Life

Do you want to learn the psychology behind some of the most successful headlines in the entire history of marketing?

Do you want to learn how to write quickly and easily extremely powerful headlines for your blog posts, social media posts, email subject line, eBook, squeeze and sales pages?

Do you want to ATTACK the reader’s passivity with 257 well-chosen power words?

Well, if your answer is “yes” to even one of these questions then this course will transform you into the best headline writer you could possibly be! Read on…

Howdy,

Vladimir here –

The late David Ogilvy once said that on average, five times as many people read the headlines as read the body copy. If you’re terrible at writing headlines you will waste a lot of money and time into your projects. I don’t care if you can write the best body copy in the world – if your headline sucks nobody is going to read it.

Recall the last time you read a newspaper or visited a news website. Did you ready everything from beginning to end? I’m 100% convinced you didn’t. Nobody does. Prospects look at the headlines first and then decide what to read.

I’ve created this online course to help you solve your problems in regards to headline writing for good…

Here are just a fraction of the things you will master in this course:

  • You will understand once and for all the ultimate purpose of your headline (and why many people are dead wrong about it).
  • Master 9 styles of headlines to use in ANY medium, including sales pages, squeeze pages, blog posts, subject lines and more…
  • Learn the two crucial (and super easy) factors for writing a perfect headline for your blog post that will explode your readership. (Most bloggers mess up this part…)
  • The number one reason why readers do not read your copy. John Carlton talks about that all the time.
  • Discover the top 10 tried and tested formulas “fill-in the blank” style that will guarantee your write a perfect headline every time! There ISN’T a famous copywriter who hasn’t used at least few of these formulas.
  • You will learn the difference between writing a headline for a sales page and blog post. (If you are serious about elevating your skills to the next level you need to watch the lecture “Writing And Testing Your Headlines”.
  • You will discover a free tool (no daily limits) to analyze and test your blog post & social media headlines. (This will definitely save you a lot of time!)
  • You will arm yourself with a complete set of copywriting weapons (resources) that I personally use when I write copy.
  • You will find out who the most successful old-school copywriters are. (Learn from the best to become like them)
  • In the bonus section you will learn how to integrate AIDA framework (for writing your body copy), plus a real life example where I dissect the body copy of my course on Online Teaching.

These are just some of the skills you will acquire by enrolling in the course.

Few things about myself, if you didn’t have a chance to enroll in any of my courses. (I will keep that short)

Hi, my name is Vladimir Raykov and I do marketing.

I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach a course on Marketing Fundamentals, I teach a course on Marketing Psychology, I’ve created and launched over 40 digital products. I also teach over 34000 students from 155 countries.

Enough for me, let’s talk about you.

The truth is this course is specific and is not for everyone. However, if you have to write headline for:

  • Sales Page
  • Squeeze Page
  • eBook Headline
  • Blog Posts
  • Email Subject Line
  • Social Media Posts
  • Facebook Ads
  • Twitter Ads
  • Google Ads

…then it is imperative you enroll in this course.

Imagine yourself having the skill to write amazing headlines quickly and easily every time. This very skill will increase the return on your investment, because more prospects will read the body copy than ever before. And it will increase the social media engagement with your content.

Here is what Faruq Zaman has to say…

Very Informative. The course is very informative. I've learned a lot about writing excellent headlines. Specially using Power Words and Emotions in writing headlines amazed me very much. The Bonus lesson on AIDA also gave me a clear insight on copy writing using AIDA Technique. Thanks Raykov for this nice course.

Remember:

…You Have Unconditional 100%, 30 Days Money Back Guarantee…

Click the “Take This Course” button right now to develop and sharpen your headline skills almost instantly.

P.S: I will personally revise your headline for an important project and share my opinion.

P.P.S: Stop overthinking, enroll now or miss out!

Who is the target audience?
  • Bloggers
  • Marketers
  • Book Writers
  • Social Media Managers
  • Email Marketers
  • This course is not for people who despise learning
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 02:52:03
+
Introduction
2 Lectures 07:04

Your Project Assignment
00:33
+
The Gist
5 Lectures 35:09
9 Styles Of Headlines For You To Master Part 1
09:38

9 Styles Of Headlines For You To Master Part 2
06:17


Top 10 Tried & Tested Headline Formulas (Use Them!)
09:36

Writing & Testing Your Powerful Headlines
05:29
+
BONUS
2 Lectures 06:31
BONUS: AIDA Integration Plus Real Life Example
06:31

Become Unstoppable Copywriter - Resources & Recommendations
2 pages
+
Show You Know Section
0 Lectures 00:00
What is the ultimate purpose of a headline?
1 question

What is a power word?
1 question

Which of the following words is a power word?
1 question

Which one is a widely used emotion copywriters trigger in headlines?
1 question

Who of the famous copywriters proclaimed himself to be “The Prince Of Print”?
1 question

When writing a headline, you should be:
1 question

What is the #1 reason why people don’t read?
1 question

Who is the author of the headline: “At 60 miles an hour the loudest noise..."
1 question

Which is the best style of headline for a beginner copywriter?
1 question

Why is “Who Else Wants...” formula so effective?
1 question
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BONUS for 2016 - Audio Version For Your MP3 Player
7 Lectures 47:53
The Ultimate Purpose Of A Headline - Audio
06:29

9 Styles Of Headlines For You To Master Part 1 - Audio
09:36

9 Styles Of Headlines For You To Master Part 2 - Audio
06:15

Annihilate Boring Headlines By Adding Power Words - Audio
04:07

Top 10 Tried & Tested Headline Formulas (Use Them!) - Audio
09:29

Writing & Testing Your Powerful Headlines - Audio
05:28

BONUS: AIDA Integration Plus Real Life Example - Audio
06:29
+
BONUS 2 for 2017 - The Slides From The Presentations
7 Lectures 00:00
The Ultimate Purpose Of A Headline - PDF
14 pages

9 Styles Of Headlines For You To Master Part 1 - PDF
12 pages

9 Styles Of Headlines For You To Master Part 2 - PDF
12 pages

Annihilate Boring Headlines By Adding Power Words - PDF
7 pages

Top 10 Tried & Tested Headline Formulas (Use Them!) - PDF
14 pages

Writing And Testing Your Headline - PDF
5 pages

BONUS - AIDA Integration Plus Real Life Example - PDF
8 pages
+
Headline Examples To Spark Your Creative Genius
2 Lectures 01:23
My Marketing Projects
00:31

Headlines Written By Gary Halbert
00:52
About the Instructor
Vladimir Raykov
4.5 Average rating
748 Reviews
31,250 Students
16 Courses
Marketing Manager, Direct Response Copywriter, Author

Vladimir Raykov works as a Marketing Manager in an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author (How To Build Your Successful Online Teaching Business), blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.