Copywriting White Papers – An All Levels Strategy
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Copywriting White Papers – An All Levels Strategy

Become a copywriting top earner. The ultimate White Paper toolkit
Bestselling
4.9 (251 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,407 students enrolled
Last updated 7/2016
English
Current price: $19 Original price: $90 Discount: 79% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
launch19
What Will I Learn?
Complete every step to launch your successful career as a White Paper copywriter.
Know exactly how to go about structuring and writing your White Papers
Realize the secret of being an expert writer, without being an expert in anything
Know how much to charge your clients
Write White Papers quickly and with confidence
To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch
View Curriculum
Requirements
  • Students should have a basic desire to make their living writing.
Description


IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES

That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.

You'll become an 'expert' writer

At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.

Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.

Learn from the best

What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.

I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.

Why is this course unique?

First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!

And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.

Who'll benefit?

Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.

Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

Who is the target audience?
  • Copywriters and content writers wanting to boost their income and move their careers up several notches
  • In-house marketers who want to extend their writing skills
  • Everyone who has completed my course: Become a Freelance Copywriter, earn money from home
  • Business owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector
Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 02:17:23
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Free taster
1 Lecture 03:33

This is an sample lesson taken from later in the course - your opportunity to see my stryle of teaching for yourself, to make sure you like it.

Preview 03:33
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Welcome
1 Lecture 02:18

This brief lesson shows you how to contact me if you have a problem or question, how to download your handouts. (not obvious), how to contact support if you have techical problems with viewing the course, and how to get your Certificate of Completion.

Preview 02:18
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Introduction
4 Lectures 09:05

White Papers are marketing's best kept secret, so it's possible you're not sure what they are. Now you will be one of the people in the know!

Preview 03:06

In this lesson, you will learn why business owners and professional marketers love White Papers - and why they are so attractive for freelance copywriters.

Why White Papers?
03:58

Here, you learn the OTHER reason why writers love White Papers.

One more reason...
02:01

These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

DOWNLOADABLE NOTES introduction to White Papers
8 pages
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For freelance copywriters
2 Lectures 03:33

The answer to the question burning at the back of your mind - how much should I charge for a White Paper. I even tell you what new, lesser experienced writers are charging.

How much should I charge?
03:33

This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

DOWNLOADABLE NOTES - how much should I charge?
3 pages
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How to structure your White Paper
4 Lectures 09:31

Until you have seen actual examples, it is difficult to know what White Papers look like. I lift the kimono.

Preview 03:38

There is no standard structure, which doesn't help newcomers - so I give you my own structure. Dead easy to use.

How are they structured my template
04:44

These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

The templates follow next.

DOWNLOADABLE NOTES how to structure a White Paper
12 pages

This 'lesson' gives you three Word Document templates that you can use when creating your own White Papers, including the one we create together as a project.

Your downloadable templates
01:09
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How to be an expert, without being an expert
2 Lectures 05:03

Perhaps this is the most important lesson - how, as a non-expert, you can write expert White Papers on any subject.

How to be an expert with no expertise
05:03

This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

DOWNLOADABLE NOTES how to be an expert
4 pages
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Execution
3 Lectures 07:33

Choosing the best titles for any work of copywriting is a key part of the job. Pay attention!

How to write titles
06:23

Some papers are really 'heavy duty' and require you to conduct your own research (for which the client pays!). In fact, it is not difficult once you know how. After this lesson, you WILL know how.

How to do research for heavy duty papers
01:10

These are your handouts for this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

DOWNLOADABLE NOTES How to do research
7 pages
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PROJECT
8 Lectures 13:00

This is where we kick off the project. The fun begins now.

Introduction to our full scale project - meet the company
04:54

These are notes summarising the last video. You can view them on screen, or download them and print them off, using the Download button, top right.

DOWNLOADABLE NOTES - introducing our project
4 pages

An opportunity for YOU to decide on our final structure.

Time to decide our STRUCTURE
03:41

DOWNLOADABLE NOTES - fleshing out the structure
3 pages

Now, you can start writing - see how you get on.

We can now START WRITING. Exciting!
02:36

DOWNLOADABLE NOTES let's start writing
4 pages

A useful little gift from me.

A present from me - cod Latin
01:49

DOWNLOADABLE NOTES odds and sods research
13 pages
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Your White Paper, completed
1 Lecture 00:00

This is IT!

The finished White Paper - congratulations!
16 pages
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Finding those early clients for White Papers
1 Lecture 06:51
How to find new clients for White Papers
06:51
1 More Section
About the Instructor
Len Smith
4.6 Average rating
2,961 Reviews
62,200 Students
10 Courses
Freelance copywriter and communications consultant

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

Sean Kaye
4.6 Average rating
3,084 Reviews
66,270 Students
14 Courses
Wordpress Expert in SEO, Security and Content Marketing

Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.

From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.

Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.