Copywriting White Papers – An All Levels Strategy

Become a copywriting top earner. The ultimate White Paper toolkit
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  • Lectures 28
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description


IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES

That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.

You'll become an 'expert' writer

At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.

Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.

Learn from the best

What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.

I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.

Why is this course unique?

First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!

And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.

Who'll benefit?

Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.

Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

What are the requirements?

  • Students should have a basic desire to make their living writing.

What am I going to get from this course?

  • Complete every step to launch your successful career as a White Paper copywriter.
  • Know exactly how to go about structuring and writing your White Papers
  • Realize the secret of being an expert writer, without being an expert in anything
  • Know how much to charge your clients
  • Write White Papers quickly and with confidence
  • To round off the course, you will either watch over my shoulder, or join me, writing a White Paper completely from scratch

What is the target audience?

  • Copywriters and content writers wanting to boost their income and move their careers up several notches
  • In-house marketers who want to extend their writing skills
  • Everyone who has completed my course: Become a Freelance Copywriter, earn money from home
  • Business owners wanting to leverage the power of White Papers to gain new customers and to become thought leaders in their sector

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Free taster
03:33

This is an sample lesson taken from later in the course - your opportunity to see my stryle of teaching for yourself, to make sure you like it.

Section 2: Welcome
02:18

This brief lesson shows you how to contact me if you have a problem or question, how to download your handouts. (not obvious), how to contact support if you have techical problems with viewing the course, and how to get your Certificate of Completion.

Section 3: Introduction
03:06

White Papers are marketing's best kept secret, so it's possible you're not sure what they are. Now you will be one of the people in the know!

03:58

In this lesson, you will learn why business owners and professional marketers love White Papers - and why they are so attractive for freelance copywriters.

02:01

Here, you learn the OTHER reason why writers love White Papers.

8 pages

These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

Section 4: For freelance copywriters
03:33

The answer to the question burning at the back of your mind - how much should I charge for a White Paper. I even tell you what new, lesser experienced writers are charging.

3 pages

This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

Section 5: How to structure your White Paper
03:38

Until you have seen actual examples, it is difficult to know what White Papers look like. I lift the kimono.

04:44

There is no standard structure, which doesn't help newcomers - so I give you my own structure. Dead easy to use.

12 pages

These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

The templates follow next.

01:09

This 'lesson' gives you three Word Document templates that you can use when creating your own White Papers, including the one we create together as a project.

Section 6: How to be an expert, without being an expert
05:03

Perhaps this is the most important lesson - how, as a non-expert, you can write expert White Papers on any subject.

4 pages

This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

Section 7: Execution
06:23

Choosing the best titles for any work of copywriting is a key part of the job. Pay attention!

01:10

Some papers are really 'heavy duty' and require you to conduct your own research (for which the client pays!). In fact, it is not difficult once you know how. After this lesson, you WILL know how.

7 pages

These are your handouts for this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.

Section 8: PROJECT
04:54

This is where we kick off the project. The fun begins now.

4 pages

These are notes summarising the last video. You can view them on screen, or download them and print them off, using the Download button, top right.

03:41

An opportunity for YOU to decide on our final structure.

DOWNLOADABLE NOTES - fleshing out the structure
3 pages
02:36

Now, you can start writing - see how you get on.

DOWNLOADABLE NOTES let's start writing
4 pages
01:49

A useful little gift from me.

DOWNLOADABLE NOTES odds and sods research
13 pages
Section 9: Your White Paper, completed
16 pages

This is IT!

Section 10: Finding those early clients for White Papers
How to find new clients for White Papers
06:51
Section 11: It’s a wrap
02:56

Congratulation, you have stayed the course! Why not print off your Certificate of Completion - and do let e know how you have got on.

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Instructor Biography

Len Smith, Freelance copywriter and communications consultant

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

Instructor Biography

Sean Kaye, Wordpress Expert in SEO, Security and Content Marketing

Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.

From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.

Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.

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