
This is an sample lesson taken from later in the course - your opportunity to see my stryle of teaching for yourself, to make sure you like it.
This brief lesson shows you how to contact me if you have a problem or question, how to download your handouts. (not obvious), how to contact support if you have techical problems with viewing the course, and how to get your Certificate of Completion.
White Papers are marketing's best kept secret, so it's possible you're not sure what they are. Now you will be one of the people in the know!
In this lesson, you will learn why business owners and professional marketers love White Papers - and why they are so attractive for freelance copywriters.
Here, you learn the OTHER reason why writers love White Papers.
These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.
This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.
Until you have seen actual examples, it is difficult to know what White Papers look like. I lift the kimono.
There is no standard structure, which doesn't help newcomers - so I give you my own structure. Dead easy to use.
These are your handouts for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.
The templates follow next.
This 'lesson' gives you three Word Document templates that you can use when creating your own White Papers, including the one we create together as a project.
Perhaps this is the most important lesson - how, as a non-expert, you can write expert White Papers on any subject.
This is your handout for the whole of this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.
Choosing the best titles for any work of copywriting is a key part of the job. Pay attention!
Some papers are really 'heavy duty' and require you to conduct your own research (for which the client pays!). In fact, it is not difficult once you know how. After this lesson, you WILL know how.
These are your handouts for this section - downloadable for printing off and keeping for reference (so much quicker than going back to videos). Depending on your browser, you can view them in the 'video' panel if you wish. To download, use the download button, top right of this course page.
This is where we kick off the project. The fun begins now.
These are notes summarising the last video. You can view them on screen, or download them and print them off, using the Download button, top right.
An opportunity for YOU to decide on our final structure.
Now, you can start writing - see how you get on.
A useful little gift from me.
This is IT!
IMAGINE, REGULARLY GETTING MORE THAN $3,000 FOR WRITING JUST 10 PAGES
That's how much inexperienced White Paper copywriters earn (source: Stelzner survey 2007). Experienced White Paper writers charge an average of $5,000 - $6,000. Every year. As for experienced freelance copywriters, I write a paper for the financial services sector every year – 8 pages long, $9,000.
You'll become an 'expert' writer
At the end of this short course, whether you're a copywriter, business owner, entrepreneur or marketing professional, you will be fully trained up to write your OWN White Papers. With confidence.
Just like me, you'll learn to be an expert writer, without being an expert in anything, Your client is the expert – you're paid simply to capture it on the page.
Learn from the best
What do I know about White Papers? Well, try doing a Google search for 'White Paper copywriter' and you'll see that I'm position number one, worldwide, out of 2.7 million websites.
I've written them for companies like Oracle, PricewaterhouseCoopers, The Bain Company, IBM, Travelex and Lloyds.
Why is this course unique?
First of all, I share my own, personal STRUCTURE for a White Paper. I even give you a 'fill-the-blanks' template. I let you watch over my shoulder as I write a White Paper from scratch – and, if you want to, you can write it yourself – your very first!
And I don't stop at showing you how to research them and write them. I show you how to promote them – successfully.
A shoulder to lean on
Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students raise queries. It's a LIVING course that's yours for life.
Who'll benefit?
Existing copywriters who are struggling to make ends meet, writing 'content' for five bucks a page. Aspiring copywriters, and anyone who's completed my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business-writing skills.
Entrepreneurs, start-ups and business owners will gain too. Learning how to write papers for their own organization – boosting sales leads and becoming a thought leader in their industry.
And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.