Copywriting for Pros

Master the most lucrative online career. No work at home opportunity can compete with the Master Copywriter.
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  • Lectures 34
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2012 English

Course Description

Why Copywriters are the Smartest People Online

Not long ago everyone wanted to work at home because of the “pajama draw”. The idea of getting up when you want to, working in your pajamas and avoiding the traffic jams does have its appeal.

Nowadays people are working online for the large income opportunities that far outweigh a limited global job market.

Many fail…sad… The reason they fail is blatantly obvious; their sales copy was either written by them or someone that has no idea what they are doing.

Those that succeed use professional copywriters. Words matter! Whether it is a simple email campaign or a 6 page sales funnel, copy sells… not the product.

The online marketing world is a gold rush.  One thing always stays the same, in any gold rush, boom, bubble, secular ascent, whatever you want to call it, there comes a point where an inordinate amount of money begins flowing towards those selling the shovels, no matter if the diggers are getting rich or not. Copywriters are selling shovels.

Two Reasons to become a Copywriter

 1.)    You want to be among the top internet entrepreneurs - not counted among the mass of failures.

 2.)    The absurd amount of money copywriters make causes you to drool.

How are We Going to Make You a Pro-Copywriter?

Step by step this course will transform you from someone who writes copy to a sought after, knowledgeable and effective pro-copywriter. You will learn:

  • Direct Response for print and web.
  • Building your portfolio.
  • Effective email marketing.
  • Scripting for radio, tv and web video.
  • Mastering the elusive call to action that kills.
  • Managing your copywriting business.
  • Take your pick of the highest paying jobs.

We will teach you how to brand yourself into high demand. We turn down most job offers and you will too! It does not matter if you are brand new or a seasoned writer.

This comprehensive course will reveal EVERY tactic learned over the past 25 years of successful copywriting. Not only will they be revealed, they will be mastered by you to ensure maximum success in one of the most lucrative independent careers.

Take a look at the lectures below to see some of the great things you will learn…

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



Take a quick look and see what it takes to be a professional copywriter and what is in store for you. The most sought after online professionals are making money in even the worst economy. You can too!!!

Section 1: Part One: Before you write.

Welcome to the most lucrative online career. Here we take the first step towards your success.


The creation of the avatar will put you in the shoes of your readers. This gives you the upperhand in any negotiation, even those in sales copy.

Avatar Assignment
1 page

Features and benefits are the most misunderstood aspect of all copywriting. Mastering the Features and benefits makes the difference between copy that sells and copy that smells.

3 pages
This worksheet is for the assignment in the Features and Benefits module.
USP Assignment
1 page
Market Research
Market Research Assignment
1 page
Bullets: The bang in copywriting.
Bullets Assignment
1 page
Hooks: Something to Tackle
Hooks Assignment
1 page
Sense Of Urgency: Learn this fast
Sense Of Urgency Assignment
1 page
Your Voice And Story: Be heard.
Your Voice & Story Assignment
1 page

The spice and sparkle of all copy is the headline. This module will show you how to write the perfect one.

3 pages
Follow the guidelines and practice practice practice.
Huge Promise: This won't leave you broken.
Huge Promise Assignment
1 page
Testimonial: Shout it from the rooftops
Testimonial Assignment
1 page
Guarantee: It works or your money back.
Guarantees Assignment
1 page
Section 2: Your First Sales Page

Long Copy is dead.  You will hear it all the time. The truth is that long copy has a time and place. This module will show how to structure long copy for today's short attention span readers.

17.3 kB

Use this format to create your first long copy sales letter.


Short copy is for CPC, Banner Ads, Block Ads, News Paper and Magazines and Lead Capture. Anywhere you need to be succinct to get BUYERS to take action.


Launching products that will sell over long periods of time need a different approach than timely products. The lecture will demonstrate how to produce copy for the long term.


Using this technique will get your product launch (and any other marketing you do) converting like crazy.


The video script. This is where you need to tell your client that you know best. 

3 pages
You can use this rate card as an industry standard for pricing

Learning to become a copywriter is the first step to a lucrative career. Now it is time to run your copywriting business for a six figure a year income.

Section 3: Running a Copywriting Business

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Instructor Biography

Mike Collins, Copywriter and Founder of Launch Copy

Mike Collins has been a professional copywriter since the early 1980s. Getting his start in radio, he has written, produced and sold radio and TV advertising campaigns in all 50 states and Canada. 

As the online marketing world exploded, Mike took on the Direct Response Marketing need head on and went on to produce sales copy for 1000s of products.

The founder of Launch Copy , Mike's sales copy is sought after for product launches by some of the biggest names in the business.

Instructor Biography

Scott Stembridge, Copywriter, Entrepreneur, Marketer

A lover of the written word, after a divergence of 20 years spent playing with food, Scott has combined his entrepreneurial spirit with a desire to help bring people to solutions they are looking for. This led to his developing a professional copywriting business, and also to teaming up with Mike Collins to bring professional copywriting skills out into the world.

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