Copywriting For Complete Beginners
3.1 (19 ratings)
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Copywriting For Complete Beginners

How To Turn Your Writing Passion Into Profit, Month After Month
3.1 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,421 students enrolled
Created by Johnson Kee
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 2 mins on-demand audio
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • learn how to get their first copywriting client in a matter of weeks, not months
  • charge $100s per hour instead of $50 an hour for copywriting services,
  • discover the different kinds of copywriter types there are and find the one that's right for them.
View Curriculum
Requirements
  • an open mind and the ability to take massive action
  • basic writing ability
  • determination to succeed
Description

Do you love writing? Do you want to turn it into a part- or full-time income, but don’t know how? The naysayers will discourage you, telling you that you can’t ever get paid more than a few hundred bucks a month. I’m here to tell you they’re wrong. My name’s Johnson Kee, author and producer of “Copywriting for Beginners”. I’ve been writing for just over 7 years now. I started off slowly, improved my skill then started finding clients. Now, clients pay me $1,000’s a month to write for them. I’m here to show you how I did it and to get your first client in a matter of weeks.

Discover Your Copywriting Path To Success

Did you know that there are at least 5 different kinds of copywriting styles out there? No matter what sort of writing you like to do, there is one for you. No matter if you’re interested in combining writing with digital marketing, wowing your clients with eyeball-grabbing news headlines or being a rainmaker, there is a style that will suit you.

A lot of writers in the industry sell themselves short because they don’t know how much people would really be willing to pay them. That, and also because of mental blockages that make you feel unworthy of charging what you want. This course will smash those barriers, giving you a surge of confidence to immediately increase your rates well above industry averages.

The hourly rates for each copywriting type you’ll learn about in this course might seem high to you. By the end of the course, you’ll feel comfortable charging people a minimum of $50 - $100 per hour for your copywriting work.

Contents and Overview

This course contains over 25 lectures and close to 4 hours of video content. No matter if you’re new to copywriting or someone with experience, there is something to learn. For example in along with learning about different kinds of copywriters, I’ll also give you to secret to time management for writers. Hint: it all starts with something you use in the kitchen and you can’t eat it.

On top of that, my 5 “Veteran” tips will shortcut your learning curve by months, will put you back on the path to success and stay there. You’ll learn things like:

  • The “mental hack” that can send you forward in time to when you’re wildly successful so that you can steal the confidence back to charge clients higher rates,
  • The ultimate question that turns a $1,000 client into a $10,000 client
  • The under-the-radar method of asking questions to clients that prevents them from saying no to you and blasts your credibility sky-high
  • How I found clients online with no business name, no website and not even an email address!
  • The 5 Power Niches that can service you with an above average income for the rest of your life.

Enrol into Copywriting for Beginners today. Let me take your hand and show you how it should be done.

Who is the target audience?
  • people who are new to copywriting or have little experience in finding clients
  • people who have an interest in copywriting and turning it from a hobby into a business,
  • people who want to learn more about what copywriting is exactly.
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Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 03:38:50
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Introduction
2 Lectures 10:33

A quick audio that explains my history, experience and why I'm qualified to teach you the fundamentals of copywriting.

Preview 02:30

There are a few copywriting courses on Udemy. By taking my course, you can achieve the following goals, which may be different from what the other courses teach you.

Preview 08:03
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Different Types of Copywriting
5 Lectures 48:35

This lecture introduces just what an SEO Copywriter does and the skillset that is required to become a successful SEO Copywriter. After this lecture, students will be able to:

  • learn about the importance of conducting keyword research,
  • creating the value proposition to get more clients as an SEO Copywriter,
  • what clients are looking for from an SEO Copywiter.
SEO Copywriter
09:12

This lecture introduces just what a Blog Copywriter does and the skillset that is required to become a successful Blog Copywriter. After this lecture, students will be able to:

  • understand what makes blog copywriting so popular and profitable,
  • creating the value proposition to get more clients as a Blog Copywriter,
  • what clients are looking for from an Blog Copywiter.
Blog Copywriter
09:58

This lecture introduces just what a Press Release Copywriter does and the skillset that is required to become a successful Press Release Copywriter. After this lecture, students will be able to:

  • learn why Press Release Copywriters are in such high demand
  • creating the value proposition to get more clients as a Press Release Copywriter,
  • what clients are looking for from a Press Release Copywiter.
Press Release Copywriter
09:56

This lecture introduces just what a Direct Response Copywriter does and the skillset that is required to become a successful Direct Response Copywriter. After this lecture, students will be able to:

  • learn about how Direct Response Copywriters can charge at least $10,000 per project,
  • creating the value proposition to get more clients as a Direct Response Copywriter,
  • what clients are looking for from an Direct Response Copywiter.
Direct Response Copywriter
10:04

This lecture introduces just what an Email Marketing Copywriter does and the skillset that is required to become a successful Email Marketing Copywriter. After this lecture, students will be able to:

  • learn why Email Marketing is not obsolete and actually more relevant now than ever before,
  • creating the value proposition to get more clients as an Email Marketing Copywriter,
  • what clients are looking for from an Email Marketing Copywiter.
Email Marketing Copywriter
09:25
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Highest Demand Niches
5 Lectures 50:43

Learn about why the Business Opportunity market is so profitable and how you can make money in it.

Business Opportunity
12:03

Learn about why the Health & Wellness market is so profitable and how you can make money in it.

Health & Wellness
10:39

Learn about why the Love & Relationships market is so profitable and how you can make money in it.

Love & Relationships
11:12

Learn about why the Money & Personal Finance market is so profitable and how you can make money in it.

Money & Personal Finance
09:08

Learn about why the B2B market is so profitable and how you can make money in it.

Business-to-Business (B2B)
07:41
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Most Effective Free Traffic Sources
3 Lectures 29:22

Learn how to use Facebook effectively to find your first client.

Facebook
09:01

Learn how to use LinkedIn effectively to find your first client.

LinkedIn
07:17

Learn how to use your current client base effectively to find your first copywriting client.

Current Client Base
13:04
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How To Get Your First Client Within 45 Days
4 Lectures 00:00

The Marketing Trinity is a concept that I discovered which is the key process that supports all successful businesses. It will help you understand how to bring customers into your business and charge them top dollar for your services. This section will go through each element in further detail.

Introducing The Marketing Trinity
1 page

The Lead Advantage is your way of bringing customers into your business that you dominate. I'll go through three key methods of bringing in leads that currently aren't too flooded with competitors.

Traffic 101: You Need A Lead Advantage
10 pages

The value your create for your customer dictates how much they will ultimately pay you. Every writer's goal (who wants to make an impressive income) is to write the same amount of words but charge the client more - and to have the client happily pay you a higher rate. This lecture will explain how to do this.

Creating Value
8 pages

Your offer is how you convert leads into customers. Say the wrong thing and you lose a potential customer that could be worth $1,000s to your bottom line. This presentation will show you what to say to increase your chances of success.

The Art Of The Killer Offer
8 pages
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From Someone With Experience...
5 Lectures 49:34

Some people will tell you to stick to a plan and you will succeed. As an writer/entrepreneur, this could be one of the worst pieces of advice. Do what I recommend in this video to avoid failure.

Tip #1: Stick To Your Plan And You Will Fail... Do This Instead To Succeed.
10:36

If there is one thing you should do everyday, it's this. It's more important than reading up on new copy techniques and prospecting for new clients. It's single-handedly the best way to increase your value dollar-for-dollar as a writer so you can charge up to $500/hour for your services.

Tip #2: This One Activity Is The Simplest Way To Succeed Quickly
09:52

What could fill in this space?

Tip #3: Make One New _______ Everyday To Get Your First Copywriting Pay Check
09:19

We have a lot of mental baggage, a lot which stops us from being as spectacular as we can be. This mental hack will help you release your insecurities and give you the same mindset as the writers who have dozens of clients waiting in line to have them as their client.

Tip #4: Use This Mental Hack To Skip The First 5 Years Of Struggle
09:52

The fastest way to $100,000 a year is by turning a client worth a little into a client worth a lot. How do you solve bigger problems for your client? That answer is given in this lecture.

Tip #5: The Answer To This Question Will Turn A $1000 Client To A $10000 Client
09:55
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Thank You!
1 Lecture 03:03

Thanks for taking this course, I hope it's taught you the fundamentals of copywriting. I hope to meet you someday on your journey to becoming a world-renowned copywriter!

Preview 03:03
About the Instructor
Johnson Kee
3.7 Average rating
66 Reviews
9,923 Students
6 Courses
Copywriting Consultant

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.