Advanced Copywriting Strategies for Online Sales

The step-by-step system for turning online leads into buyers with advanced copywriting techniques
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5,713 students enrolled Bestselling in Copywriting
Instructed by Brian Yang Business / Sales
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  • Lectures 124
  • Length 7 hours
  • Skill Level Expert Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

Advanced Copywriting Strategies for Online Profits

The step-by-step framework for turning online leads into buyers with advanced copywriting techniques



Who is this for:

Coaches, information product creators and internet entrepreneurs that are looking for a follow-along system to increase sales of product or service


What's inside:

  • Copywriting law: "Pill in the meat" (How re-positioning can fix this problem)
  • "Interpretive vs Definitive Language" The most common, overlooked copywriting mistake
  • A simple "tweak" in communication to increase product sales
  • Selling without being salesy - The "Copy n' Paste" strategy
  • Step-by-step to helping customers "realize" why they need your product
  • Incorrect use of "Features vs Benefits" - Why most novices screw this up
  • How to double the value of products in the customer's eyes through product description
  • "Airplane Assembly" - How to never run in to writer's block when writing copy
  • The "no-brainer purchase" sales offer examples
  • The "Hollywood Method" to entertain, motivate and profit
  • The use of the "Obligation" factor for getting customers to sell themselves
  • Tony Robbins' Method of influence
  • Walk-through and tear down of 2 "cold-leads-converting" sales letters
  • The 1 prerequisite for writing mind-reading, trust building sales copy
  • Warning: The dark side of copywriting
  • Examples of ethical and effective use of the "Scare Tactic"
  • "Emotional trigger-words" archive for "spicing" up your copy
  • BONUS - The fill-in-the-blank minimalism sales letter template for info-products
  • BONUS - Top 10 Udemy course copywriting mistakes


And much more!


Who this is NOT for:

  • Brand consultants that are looking to create brand awareness for clients
  • Commercial advertisers working for AD firms

What this system is NOT:

  • Marketing 101 theories (AIDA, Maslow's etc.)
  • Directions or benefits on becoming a copywriter
  • Copywriting "best-practices" for novices
  • Directions on becoming a freelance writer

What are the requirements?

  • Products or services that are ready to be purchased online

What am I going to get from this course?

  • Improve conversion rate of online product sales
  • Write copy that builds trust and engages customers

What is the target audience?

  • Online Instructors, entrepreneurs and coaches that are looking to improve online sales

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Quick-Start Lesson- 3 Common Copywriting Mistakes that kill the Sale
Preview
04:34
Advanced copywriting strategies
Preview
01:58
Section 1: Copywriting "laws" for turning leads into customers
Part 1 framework
Preview
1 page
The CORE purpose of copy (And why most people screw it up)
Preview
01:26
"My sales letter is not working!" - Here's why
Preview
07:07
The pre-requisite for writing mind-reading, trust building sales copy
03:27
Communication method that makes your customers buy NOW
02:19
Communication method that makes your customers buy NOW pt.2
02:27
The "I know your secret" technique of influence
01:50
A common but DEADLY copywriting mistake that kills your ability to persuade
01:34
Copywriting law: "Pill in the meat"
02:48
How to avoid writing "wimpy", "soft" copy
02:50
The hidden sale beyond the sale
01:51
The "Passive, Academic" sales killer
01:43
How to "calibrate" your language to improve sales conversion
02:21
How to never run into writer's block when writing copy
01:29
Interpretive Language v.s. Definitive Language
03:09
The crippling, hidden fear of aspiring copywriters
02:10
The little "dating" trick to use in copywriting for fun and profit
01:58
How to jump-start the "sales momentum" to lock-down the sale
01:44
Direct or clever? - A cautionary word
00:51
Warning: The dark side of copywriting
00:30
Section 2: The advertisement for your advertisement - Writing magnetic headlines
Part 2 framework
1 page
One of the MOST profitable but OVERLOOKED business skills
04:28
3 elements to constructing magnetic headline
01:13
Element 1 - Curiosity factor
02:41
Element 2 - Direct benefit factor
03:21
Element 3 - Instant gratification factor
01:27
How to multiply the magnetic-ness of a headline
02:43
Step-by-step to combining the elements
03:50
The click-bait realm of headline writing
01:36
The headline writing workshop
04:44
Easy method for sharpening your headline writing skills
00:56
Section 3: Giving your customers reasons to buy - Product description
The little communication "tweak" that increases product sales
02:06
The common, overlooked copywriting mistake-Interpretive vs Definitive Language
02:23
Helping your customer "realize" why they need your product
04:24
Features v.s. Advantages v.s. Benefits
04:23
How to double the value of your product in your customer's eyes
01:51
How to build trust through "product demonstration"
02:17
Stacking up the influence firepower with bullets
01:52
WARNING - Keeping out of legal trouble
01:03
Section 4: How to get your customers to DO something - Call to action
The CTA
03:22
Getting your customers to take action and DO SOMETHING
02:22
Different commands for different results
01:33
Calling you to action to create your call to action
01:47
Section 5: Risk reversal for creating "no-brainer" offers
Strategy for making a "no-brainer" irresistible offer
02:23
The "no-brainer purchase" sales offer examples
00:54
The "apparent" risk of risk reversal
01:15
Step-by-step to crafting your "no-brainer purchase" sales offer
03:16
Section 6: Leveraging your customers to sell for you - Testimonials and case studies
Leveraging your customers to sell for you
03:18
The Testimonial Framework for making sales covertly
04:02
The use of "case studies" for covert selling
01:52
Amping up your influence with additional "mediums"
01:55
Warning: The Dark side of Testimonial use
03:03
Step by step to recruiting your covert sales force
03:26
Section 7: Preying on the "fear" of missing out - Scarcity factor
Preying on the fear of "missing out"
01:43
Preying on the FEAR of missing out - A quick study
01:08
Warning - The Dark side of Scarcity use
01:37
How to ethically motivate your customers to buy NOW
03:06
Section 8: "Value stacking" for improving conversion - Bonuses
The "Value-stacking" strategy to winning the sale
01:38
Ways to "Value-stack" your sale
02:24
"Value-stacking" the Execution
01:49
"Value-stacking" the Execution pt2
01:06
Section 9: Empower yourself to charge premium - Price Justification
Empowering yourself to charge PREMIUM
01:21
Justification Strategy 1 - X v.s. Y
01:11
Justification Strategy 2 - Better deal v.s. X
01:24
Justification Strategy 3 - What is result Y worth to you?
01:45
Justification Strategy 4 - "I did ABC and spent XYZ to get this information"
00:49
Justification Strategy 5 - The intangibles
00:57
Justification Strategy 6 - The "easily pays for itself"
01:35
Step-by-step to "logically" doubling, tripling your price
03:50
Section 10: Build trust and draw in your customers - The lead-in / Your story
The "Hollywood method" to entertain, motivate and profit
01:09
A study of "stories that sell"
01:53
A study of "stories that sell" pt2
02:14
The framework of a captivating story
03:17
Step-by-step to constructing a captivating story that sells pt1
03:30
Step-by-step to constructing a captivating story that sells pt2
07:39
Step-by-step to constructing a captivating story that sells pt3
04:06
The piece that HOOKS people in
01:51
Section 11: Additional Tools of Influence
Part 3 framework
1 page
Additional tools of influence
03:32
Selling Without being salesy - The "Copy n' paste" strategy
02:30
Selling without being salesy - "Bull's-eye" statement
02:40
Selling Without being salesy - The "Vulnerability" factor
02:31
Creating insight to gain trust - PPF Framework
03:28
Creating insight to gain trust - Systems thinking
03:23
How to Eliminate sales resistance "Surprise! It's not what you think!" technique
03:06
Creating insight to gain trust - Analogy bridge
03:03
How to handle objections "covertly"
03:42

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Instructor Biography

Brian Yang, Copywriting strategist, YouTube instructor

Brian B. is a popular Kindle Publishing coach and writer of Hustle&Design.

He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.

As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online world.

After establishing a YouTube-based business in 2011, Brian went on to building a publishing business that now holds over 300 titles in total

With a collective following of over 25,000 people, Brian is also the YouTube instructor from the HTDFM Dance Company.

He is the copywriter, product developer behind Beat Body Training - The Vancouver based fitness company

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