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Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market.
It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.
There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words.
These skills take time, and practice, to develop to an effective level.
Truly accomplished copywriters can greatly increase the success of their marketing efforts.
They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service.
The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy.
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|Section 1: Effective Copywriting|
Basic Writing Skills
Sell the Sizzle
Writing Sales Copy
|Section 2: Resources|
Skillhance helps hardworking people start a successful side business at an affordable cost.
Students get access to cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily.
The courses provide everything one could need to start and grow a home business. We've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive upfront costs.
Why I Teach:
While studying to become a Communication Major at the University of Massachusetts at Amherst, I built a successful eBay business on the side.
After college, I moved to an apartment in Boston, MA (that I could barely afford) to create Udemy courses, teaching students how to sell on eBay.
The goal is to help hardworking people start a successful online business at an affordable cost.
Currently, I'm teaching people how to emulate my successes by offering cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily.
The courses provide everything one could need to start and grow a home business. I've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive costs.
Things I Like:
Bowling, reading, beer, hiking, good deli meat, memorable experiences, my girlfriend, family, and close friends.