155 Years of Copywriting Insights Taught In 1.5 Hour Course!
4.0 (54 ratings)
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155 Years of Copywriting Insights Taught In 1.5 Hour Course!

"This is the most refreshing, clear, straight forward and useful course on copywriting you could wish for." - Eva
4.0 (54 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,744 students enrolled
Last updated 3/2016
English
Learn Fest Sale
Current price: $10 Original price: $100 Discount: 90% off
9 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to apply important copywriting principles to dramatically increase your sales
  • Learn how to get a reader to take an action using the power of your words
  • Learn how to write a great headline that convinces the reader to learn more about your offer
  • Learn how to write body copy that convinces your reader to buy your product or service
  • Understand the philosophy of effective copywriting
View Curriculum
Requirements
  • All you need is something to write with (pen/paper or laptop/word processor)
Description

Your words have a huge impact on your sales.

If you use the right words that speak to your audience you can increase your sales by 300%. 

If you use the wrong words, you can lose people that would have been a great fit for your product or service.

You've probably spent many hours making sure your product or service is high quality and useful to your customers. 

You may have made a Udemy course, an Ebook, or your own website.

But when it comes to selling your product, how long did you spend writing the product description?

.

Your product description determines if your reader buys.

When a reader sees your product for the first time they have no idea how great it is. 

They don't know how many hours you spent working hard to create it.

They only know one thing: what you have chosen to communicate with them. 

With this in mind your words need to work extra hard because many potential customers are conditioned to believe online products are a scam.

.

You only need to learn a few Copywriting principles.

The good news is, if your goal is to increase sales of your product you don't have to learn a lot about copywriting. 

In fact you shouldn't. Instead it is in your best interest to learn the most important principles and nothing more.

These copywriting principles have been proven time and time again to deeply influence readers and persuade them to buy.

.

You can multiply your sales even if you're not a natural writer.

If you don't consider yourself to be a good writer, don't worry. 

Your reader doesn't care how good of a writer you are. They only care about one thing: can you solve their problem?

.

You won't be bored by useless information.

By taking this course you will get enough knowledge to remarkably increase your sales and nothing more. 

You already have a lot on your mind; you don't want to add any unnecessary information.

If you are looking to become a copywriting expert this course is not for you. 

For your purpose of increasing sales, learning the more advanced details of copywriting is a waste of time.

If you want to become a freelance copywriter this course is also not for you. 

This course does not include any of the technical information on how to obtain clients or create a proposal.

.

This course has one goal: increase your sales!

This course is for anyone that wants to increase his or her sales.

The course has one purpose: to teach you the important principles of copywriting and how to apply them to remarkably increase your sales.

That's it.

.

You can make a lot more money than you currently are.

These copywriting principles can make you a lot of money. 

Let's say you already sell a digital product for $49. If you can increase your sales from 2 per week to 8 per week you are making an extra $302 each week.

And once you learn these principles you do not forget them. You will continue to use these copywriting principles for years.

.

Copywriting is a skill that will benefit you for years.

At $99 this course is a wise investment. For many students the course will pay for itself in less than two weeks.

If for any reason you have second doubts about taking this course Udemy has made it very easy to get a refund.

.

You can start learning in 30 seconds.

If this course sounds like a good fit for your needs, then I encourage you to enroll right now. 

Click on the green 'take this course' button in the top right hand corner.

It will take about 30 seconds to fill out your payment information and then you can start learning how to increase your sales, immediately.

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What Students are saying about this course:

"Thanks for this course Eric. I'm in the process of revamping the course information for some of my Udemy courses, as well as some product and book sales pages elsewhere on the web. You introduce the important principles us lay people need to know to improve our copywriting abilities."

-Steve Churchill

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Eric Campbell is currently teaching 35,051 students

Who is the target audience?
  • This course is for people that want to increase their sales
  • This course is for people that see the benefit in learning copywriting principles
  • This course is not for someone that wants to learn how to become a 'copywriting expert'
  • This course is not for someone that wants to learn how to create a business as a freelance copywriter
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 03:23:41
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Introduction
4 Lectures 08:46
How did you get here?
IFrame



This course is designed for you
01:54
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Philosophy
8 Lectures 19:20



Are you talking to one person?
02:47


The secret of getting readers to take an action
02:39

Here's a quick way to get your reader to trust you
02:52

15 seconds of your feedback
01:29
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Headlines
5 Lectures 23:13
The Secret Of Headlines
03:58

How to write powerful headlines
05:18

Little known ways to write effective headlines
03:54

How to come up with the perfect headline
04:01

Real World Examples: Book Titles
06:02
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Body copy
5 Lectures 13:50
How AIDA made me more persuasive
05:15

Who else wants to write more interesting copy?
01:30

How to get over writer's block and write great copy
02:46

How to persuade your reader
02:14

The secret of different readership paths
02:05
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Technical
3 Lectures 09:46
How long should your copy be?
02:02

Make your copy easier to read
05:57

Warning: use correct grammar
01:47
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Conclusion
4 Lectures 15:46
Summary of everything you have learned
08:32

Click on the download icon below this course description to instantly download the 5 sales letters in a zip file :)

How to quickly become a better copywriter
01:49

Click here to see the Gary Halbert letters

Direct link: http://www.thegaryhalbertletter.com/newsletter-archives.htm

How these books made me an effective copywriter
04:39

Thank you
00:46
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Extra Material
6 Lectures 00:00
Module 1: Slides
9 pages

Module 2: Slides
28 pages

Module 3: Slides
15 pages

Module 4: Slides
20 pages

Module 5: Slides
16 pages

Module 6: Slides
25 pages
About the Instructor
Eric John Campbell
4.5 Average rating
1,164 Reviews
42,579 Students
8 Courses
Action Backed eLearning & Copywriting

Is Society's New Way of Learning Giving You "Information Overload Hangovers?"

Trying to learn anything in today's world looks easy.

With one Google search you can find unlimited information about anything you want.

It sounds great, and in many ways it is. But man does it get tiring! 

Too many options makes you think that there is always something better out there. 

You want to learn how teach an online course? Great! Let the fun begin..

Do you read the 10+ articles on Google? Do you watch the most viewed videos on Youtube? Or do you take an online course about how to create an online course?

You say, "I want to learn from this online course!"

The promotional video and the reviews get you excited. 

"Everyone is talking about how amazing this course is!" They say, "After this, you'll find creating online courses incredibly easy."

You got your notepad and pen ready. You wait until your fresh in the morning to start. On your desk is a warm up of coffee. You're ready to dive in.

You play that first video and WOAH! You start learning all of these valuable nuggets of information. 

The notebook is quickly filling up with notes. You have a secret urge to share what your learning with someone you know. 

It's so fascinating!

Learning Information can be Addicting 

In the moment, it makes you feel like you're growing. Like anything is possible.

But, just like a heavy night of drinking, information overload gives you a crippling hangover. 

After you have a notebook filled with pages and pages of notes, you feel lost. 

When the course, the video, the blog post is over, it makes you ask yourself: what's next? 

At this point we tell ourselves, "I just have to learn more!"

Sound familiar?

I call it: The Information Hamster Wheel

It's time to step off the hamster wheel. Real growth happens when we take action on when we learn.

We don't truly grow or learn anything until we do it ourselves! That is why you always hear people say, Action is the Best Teacher

But we know this already...

And yet we don't take Action. All of this incredible information is not turning into anything real. 

And we know we should be taking action. But for some strange reason, we can't.

-We have no idea where to start

-We look at all of the people that are successful doing what we want to do ("I can never do that")

-We get distracted 

-We decide we need to learn more first

Why Does Taking Action Feel Like Your Alone in a Dark Cave?

Learning any new skill is like walking through a dark cave. On your own it is new, hard to see and scary.

When your taking an online course, you are guided by someone with a flashlight. They are saying, "I know the way. Come follow me!" 

They walk you through the cave and show you all of the amazing scenery and sights. 

Once the course, the video, the blog post is over your guide has left. It is just you in the dark cave now, alone. 

You pull out the flashlight app on your phone. The tiny light helps you see the edges of the cave, but you can hardly see anything. 

The fearful thoughts begin to enter your mind, "I'm in way over my head," "I can't do this," "I should stick to something I already know how to do well."

Okay, enough with the cave. 

You need a guide that leads you through taking Action! 

Someone that will tell you, step-by-step, exactly what to do. 

Someone that will call you out if you're not taking Action. 

Someone that doesn't leave you after they 'give you' information.

Take Action-Backed Courses

My role is to be your Action guide. 

In my courses you are not going to be left in the cave alone. 

Instead you will learn the important information and then I will walk you through the actions. 

In each of my action-backed videos I give you 1 task to complete and then show you EXACTLY how to complete that task.

By the end of my course you will not have another notebook full of notes. Instead you will taken Action and accomplished the course goal.

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