Straightforward Course for Copywriting Beginners

Copywriting is using your words to convince your reader to take an action. This course will teach you the fundamentals.
3.8 (52 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
4,737 students enrolled
Take This Course
  • Lectures 35
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2014 English

Course Description

Your words have a huge impact on your sales.

If you use the right words that speak to your audience you can increase your sales by 300%. If you use the wrong words, you can lose people that would have been a great fit for your product or service.


You've probably spent many hours making sure your product or service is high quality and useful to your customers. You may have made a Udemy course, an Ebook, or your own website.


But when it comes to selling your product, how long did you spend writing the product description?


Your product description determines if your reader buys.

When a reader sees your product for the first time they have no idea how great it is. They don't know how many hours you spent working hard to create it.


They only know one thing: what you have chosen to communicate with them. With this in mind your words need to work extra hard because many potential customers are conditioned to believe online products are a scam.


You only need to learn a few Copywriting principles.

The good news is, if your goal is to increase sales of your product you don't have to learn a lot about copywriting. In fact you shouldn't. Instead it is in your best interest to learn the most important principles and nothing more.


These copywriting principles have been proven time and time again to deeply influence readers and persuade them to buy.


You can multiply your sales even if you're not a natural writer.

If you don't consider yourself to be a good writer, don't worry. Your reader doesn't care how good of a writer you are. They only care about one thing: can you solve their problem?


You won't be bored by useless information.

By taking this course you will get enough knowledge to remarkably increase your sales and nothing more. You already have a lot on your mind; you don't want to add any unnecessary information.


If you are looking to become a copywriting expert this course is not for you. For your purpose of increasing sales, learning the more advanced details of copywriting is a waste of time.


If you want to become a freelance copywriter this course is also not for you. This course does not include any of the technical information on how to obtain clients or create a proposal.


This course has one goal: increase your sales!

This course is for anyone that wants to increase his or her sales.


The course has one purpose: to teach you the important principles of copywriting and how to apply them to remarkably increase your sales.

That's it.


You can make a lot more money than you currently are.

These copywriting principles can make you a lot of money. Let's say you already sell a digital product for $49. If you can increase your sales from 2 per week to 8 per week you are making an extra $302 each week.


And once you learn these principles you do not forget them. You will continue to use these copywriting principles for years.


Copywriting is a skill that will benefit you for years.

At $99 this course is a wise investment. For many students the course will pay for itself in less than two weeks.


If for any reason you have second doubts about taking this course Udemy has made it very easy to get a refund.


You can start learning in 30 seconds.

If this course sounds like a good fit for your needs, then I encourage you to enroll right now. Click on the blue 'take this course' button in the top right hand corner.


It will take about 30 seconds to fill out your payment information and then you can start learning how to increase your sales, immediately.


What Students are saying about this course:

"Thanks for this course Eric. I'm in the process of revamping the course information for some of my Udemy courses, as well as some product and book sales pages elsewhere on the web. You introduce the important principles us lay people need to know to improve our copywriting abilities."

-Steve Churchill


Eric Campbell is currently teaching 35,051 students

What are the requirements?

  • All you need is something to write with (pen/paper or laptop/word processor)

What am I going to get from this course?

  • How to apply important copywriting principles to dramatically increase your sales
  • Learn how to get a reader to take an action using the power of your words
  • Learn how to write a great headline that convinces the reader to learn more about your offer
  • Learn how to write body copy that convinces your reader to buy your product or service
  • Understand the philosophy of effective copywriting

Who is the target audience?

  • This course is for people that want to increase their sales
  • This course is for people that see the benefit in learning copywriting principles
  • This course is not for someone that wants to learn how to become a 'copywriting expert'
  • This course is not for someone that wants to learn how to create a business as a freelance copywriter

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
How did you get here?
The best kept business secret
Warning: you will start to see copywriting everywhere
This course is designed for you
Section 2: Philosophy
People only care about themselves
Are you getting to know your readers?
The secret of persuasive copy
Are you talking to one person?
Every copywriting piece has one goal
The secret of getting readers to take an action
Here's a quick way to get your reader to trust you
15 seconds of your feedback
Section 3: Headlines
The Secret Of Headlines
How to write powerful headlines
Little known ways to write effective headlines
How to come up with the perfect headline
Real World Examples: Book Titles
Section 4: Body copy
How AIDA made me more persuasive
Who else wants to write more interesting copy?
How to get over writer's block and write great copy
How to persuade your reader
The secret of different readership paths
Section 5: Technical
How long should your copy be?
Make your copy easier to read
Warning: use correct grammar
Section 6: Conclusion
Summary of everything you have learned

Click on the download icon below this course description to instantly download the 5 sales letters in a zip file :)


Click here to see the Gary Halbert letters

Direct link:

Thank you
Section 7: Extra Material
Module 1: Slides
9 pages
Module 2: Slides
28 pages
Module 3: Slides
15 pages
Module 4: Slides
20 pages
Module 5: Slides
16 pages
Module 6: Slides
25 pages

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Eric John Campbell, eLearning Expert | Location Independent

Let Me Tell You a Story…

My background as an online instructor started when I was 13 years old. At the time I was playing an online video game called Runescape. One day I wrote a guide on how to make money in that game, sold it on eBay and made a couple hundred dollars. Ever since then I have been hooked to starting random online business ideas.

Then fast forward until I was a sophomore at Penn State University. At that point one of my random business ideas was importing men’s magnetic therapy bracelets from China and selling them on eBay.

I Created My First Online Course Out of Boredom

During one rainy day in February I was bored and decided to create a course that taught people how to import products from China and sell them on eBay. I created that free course in one day and went to bed. When I woke up I had 50 new emails, each telling me that a new student had enrolled in my course. I couldn’t believe it, I was so excited and happy!

That first course I created ended up getting 10,000 students in it. Soon after creating that course I made my first paid course which went into greater detail about how to import products from China. I marketed it by telling everyone in my free course that if they wanted to learn more about this subject they could spend $20 and you get lifetime access to it.

Making $100+ Dollars from My First Paid Course Was an Incredible Feeling

I remember making the first couple hundred dollars off that course. It’s an incredible feeling. It feels completely different than working at a job and having someone pay you on a paycheck. In a weird kind of way, it really felt like I had earned this. And since that point I have been absolutely hooked.

I have created online courses in a bunch of different subjects such as copywriting, lean startup philosophy and how to become an authority. I can’t see myself stopping anytime soon. At this point I have over 40,000 students enrolled in my courses.

A Conversation with My Mom Inspired Me

After two years of creating online courses my Mom called me and told me she really wants to create her own online course but doesn’t know how to get started. I realized there was 10 different places I could send her that would each teach her one thing that she has to know, but there wasn’t a single place where I could say, go here and you’ll learn how to create your own online course.

I knew that my Mom, not being the most tech savvy person in the world, wouldn’t want to spend all her time trying to figure out how to connect the pieces from these ten different websites and set up all the technical stuff. She just wanted to share what she knows, her expertise, and create an online course.

I know how intimidating it is. I had to figure all this technical stuff out in the beginning and it was really complicated. But the thing is, it doesn’t have to be. In hindsight I realized if someone had just shared with me the right things to do, I would have saved an incredible amount of time, money and frustration.

Going from No-Experience to Creating & Marketing Your First Course

This is why I’ve decided to take on that project. I’m creating a collection of courses with the goal of taking someone that has no-experience teaching online courses all the way to creating and marketing their first online course.

I’m going to walk you through every single step of the way. That includes how to outline your course, how to prepare the camera or the recording software and much more. This is by far the most ambitious project I’ve ever taken on but I think it’s going to be the most valuable project for you.

If you want to create an online course and share your expertise with the world, you shouldn’t have to focus on figuring out all the boring and complicated technical stuff.

Have a great day,


Ready to start learning?
Take This Course