Copy Intelligence: Write Persuasive Copy that Sells
4.2 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,121 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Copy Intelligence: Write Persuasive Copy that Sells to your Wishlist.

Add to Wishlist

Copy Intelligence: Write Persuasive Copy that Sells

Proven world-class template for writing all of your sales letters. Simply do the groundwork and watch the sales!
4.2 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,121 students enrolled
Created by Basim Salim
Last updated 10/2016
English
Learn Fest Sale
Current price: $10 Original price: $200 Discount: 95% off
19 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Discover my step by step blueprint for writing powerful copy that grabs your customer’s attention, triggers curiosity and interest in your product, and ultimately persuades them to take action and BUY from you.
  • Simply follow the step by step blueprint I lay out for you and apply the proven copy techniques that I'm going to show you, and you'll be able to start writing sales generating copy for your specific business and product starting today.
  • Write a Sales Letter by following a proven formula used by top marketers.
  • Know the powerful emotions of your target demographic, so your copy pierce's them like a laser beam
  • Tap into a powerful yet fast and easy sales letter template that is totally evergreen
  • Easily identify and overcome your biggest challenge as a copywriter (When nobody else can)
  • Get several of my proven templates and formulas so all you have to do is fill-in-the-blanks for your own business or product – and you’ll have ready to go sales copy… It really doesn’t get easier than this…
  • How to write headlines and copy that really SELL, including all of my favorite headline and copy formulas and fill-in-the-blanks exercises to write great copy instantly
View Curriculum
Requirements
  • You're patient, deliberate, and methodical. You're committed to spending the time to learn how to create copy the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.
  • Something to write with (pen/paper or laptop/word processor)
  • Have an understanding of your customers/target market
Description

– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –

Struggling with writing sales copy?

It's true...Copywriting is tough.

It takes effort. It takes hard mental focus.

Mostly, it takes a ton of research to figure out exactly who our ideal customer is, and how to speak to them in a way that compels them to take action.

When you sit down to write some sales copy, you get stuck:

You don't know how to start...
You don't know how to finish...
You start thinking you need to add more "power words"...
You wonder how to 'frame' the offer...

And here's the vicious truth that you might be avoiding...

Copywriting = Freedom

Want to make more money than you are right now?

Learn to write good sales copy.

If you can write good copy, you will never struggle to make money. Clients will pay you top dollar for your work. And if/when you create your own products you wont be at the mercy of Google or penguins or algorithm updates or any other SEO stuff.

You won't be building an empire on quicksand.

And you'll have the unique ability to say to yourself, "Hmm, I want to make a bunch of money today." Then crank out a simple sales letter in 30 minutes to an hour. And freaking make money with it that day... and for years afterward!

Then you can move on to the next project with confidence. And the next. And the next.

This is reality for a small number of people who put in the small amount of work up-front to learn this "secret".

The secret?

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to create sales letters that get results.

Imagine...Having complete copywriting FREEDOM 24 hours from now (maybe less).

What does that mean?

...No more pulling your hair out trying to write a sales letter or ad that converts...
...No more failed attempts at coming up with a good selling angle...
...No more FEAR and hesitation about what to write...

Introducing...Copy Intelligence

Copy Intelligence is a one-of-a-kind copywriting course designed specifically for entrepreneurs, marketers, and business owners to boost sales – even if you’re not a natural writer. By the end of this program, you’ll know exactly how to write powerful copy that grabs your customers attention, triggers curiosity and interest in my product or service, and ultimately persuades them to take action and BUY from you.

Here's what we'll cover in the course:

  1. Discover my step by step blueprint for writing powerful copy that grabs your customer’s attention, triggers curiosity and interest in your product, and ultimately persuades them to take action and BUY from you.
  2. Get several of my proven templates and formulas so all you have to do is fill-in-the-blanks for your own business or product – and you’ll have ready to go sales copy… It really doesn’t get easier than this…
  3. Simply follow the step by step blueprint I lay out for you and apply the proven copy techniques that I'm going to show you, and you'll be able to start writing sales generating copy for your specific business and product starting today.

The reality is that writing good copy is essential if you're an online business because the first thing anybody sees when they see you online is your copy. 

So this course is a must, especially if...

  • You have a quality product you’re proud of. I only work with people who know that providing value is the only way to be successful.
  • You have a product or service and you want to promote it online — through your website, email, blog posts, sales pages, or social media.
  • You're patient, deliberate, and methodical. You're committed to spending the time to learn how to create copy the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.

I've created this course to give you this formula, all you have to do is simply follow the formula step by step with tweaks according to your product & customer and you'll have a sales letter that will convert.

To get started simply click "Take this Course" or "Add to Cart".

I'll see you inside.

- Basim

Who is the target audience?
  • You have a quality product you’re proud of. I only work with people who know that providing value is the only way to be successful.
  • You have a product or service and you want to promote it online — through your website, email, blog posts, sales pages, or social media.
  • You’re looking to get people to listen to what you have to say and take action on your content.
  • You’re looking to get ahead of your competitors by cutting through the marketing noise and speaking directly to your customers.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 32 Lectures Collapse All 32 Lectures 04:43:31
+
Introduction to the Course & Instructor
3 Lectures 04:32

In this lecture, I will introduce myself and the course and what you can expect to learn by the end of the course.

Preview 01:06

You'll learn the mindsets behind copywriting and why a sales letter is an important aspect of your online marketing sales funnel.

Preview 02:12

You'll get an outline of how the course is structure and what to expect next.

Course Outline
01:14
+
Customer Research & Insight Framework
4 Lectures 12:35

In this lecture you'll learn what a customer avatar is and how to create one to get a deep understanding of your target market.

Preview 04:13

You will learn how to search for the customer's deepest fears and concerns.

Understand their Biggest Fears, Frustrations and Emotions Hot Buttons
02:28

You will learn how to search for the customer's pleasures and dreams.
Understand their Biggest Pleasures, Wants and Fantasies
01:51

In this lecture you'll learn what an empathy map is and how to create one.

Create and Empathy Map of Your Target Market
04:03

Understanding your customers deeper than they understand themselves in the goal of every marketer.

Understanding Your Customers
1 question
+
Translating Product/Service Value Framework
6 Lectures 12:09

In this lecture, you'll get a clear understanding for who this program is for and is not for.

Who is this program for and is not for?
03:02

In this lecture, you'll learn to analyse your product and service and see the benefits that your prospect is going to get.

What benefit will your prospect get from going through your product or service?
01:10

In this lecture, you'll learn how to link the solutions from your product to the fears and frustrations of your prospect.

Fears and frustrations of your prospect is your product going to solve and fix
01:16

In this lecture, you'll learn to see how you can use social proof and explain why someone should listen to you.

What is your PROOF; Why should they listen to you?
01:41

In this lecture, you'll learn to talk about your product so your prospects can know that it works.

How can they know that it will work?
02:09

In this lecture, we go deep into the objections your buyers can have and how to solve them.

Preview 02:51
+
Long Copy Sales Letter Formula
13 Lectures 21:56

You'll learn how to craft an attention grabbing headlines using proven formulas.

Preview 02:48

You'll learn how to ask questions that pushes your prospects emotional buttons and keeps them interested.

Button Pushing Questions
01:50

You'll learn to talk about your conversion story so they can relate to you and feel trusted.

Your Powerful Conversion Story
01:59

You'll learn to talk about your proof of why your story is true and why people should listen to you.

Proof of Your Results
01:01

You'll learn how to present your solution without pushing for your product/service.

Presenting Your Solution
01:00

You'll learn to talk about your product/service features in a way that makes an impact about how they see it.

Preview 02:18

You'll learn to filter people who will not buy your product and the people who will absolutely buy it.

Who Needs it & Who Doesn't
01:17

You'll learn to differentiate your product/service from others.

What Makes Your Product/Service Different
01:34

You'll learn how to summarise your product so it seems like a solid offering.

Summary of the Offering
01:06

You'll learn how to translate the cost of your product in a way that they see the value greater than the price.

Giving the Price & Translating its Value
02:24

You'll learn how to give a guarantee that takes the risk out of their purchase.

Giving Your Absolute Gurantee
01:25

You'll learn how to craft a call-to-action that demands actions.

Close the Letter with a CTA
01:18

You'll learn how to end off your sales letter so don't leave the letter without buying.

Signature & P.S.
01:56
+
BONUS & Free Resources
2 Lectures 00:00
Top 100 Sales Letters (PDF)
225 pages

Empathy Map Template
1 page
+
Course Conclusion
4 Lectures 05:42

In this course I wrap up the course and end it.

Course Conclusion
01:41

Thank You and a Little Favour!
00:40

Learn how you can connect with the instructor of the course.

Connect with Me
1 page

BONUS: A little gift for you...
03:21
About the Instructor
Basim Salim
4.1 Average rating
407 Reviews
20,007 Students
20 Courses
Startup Marketing Expert, Small Business Consultant & Coach

Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade. As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.