In this course, you’ll learn design thinking from the people who helped invent it. Cooper is a top consulting firm that has been working with Fortune 500 companies for over 25 years to make them more human-centered, innovative, and successful using design thinking. This course is taught by Alan Cooper—the father of Visual Basic, inventor of personas, and co-founder of Cooper—as well as Teresa Brazen and Sanskriti Ayyar, two of the firm's brilliant consultant coaches.
Through this interactive course, you’ll learn a different approach to strategic problem solving so that you can create experiences customers love. You’ll practice design thinking on a real-life project and equip yourself with a powerful set of tools to become more collaborative, innovative, and effective.
how to understand the problem from your customer's perspective;
how to effectively brainstorm innovative ideas;
and how to create prototypes to test your new ideas before investing a lot of time and money.
We designed this class for people who’ve heard about design thinking but who don’t know exactly what it is or how it works. If you want to start learning about design thinking while working on a real project that you can add to your portfolio, this is the course for you.
This class is geared to a wide range of professionals, whether you’re a business leader wanting to better understand what the designers at your company do, or a generalist wanting to break out of solving problems in the same old way.
Music used throughout the course: "Rainbows" by Kevin MacLeod (incompetech .com). Licensed under Creative Commons: By Attribution 3.0 License.
Cooper is an award-winning design and business strategy agency. Through consulting and professional education, we make organizations, products, and services more human-centered.
Since 1992, Cooper has transformed thousands of companies, from startups to Fortune 10s, through design and business strategy and professional education.
Through Cooper Professional Education, our world-class consultants teach the methods and best practices we pioneered to empower students and clients to create superlative products and services. We turn leaders into luminaries, empowering participants and clients to create transformational productcs and services.
We offer more than 60 public courses between San Francisco and New York. And now, through Udemy, you can access some of our best trainers from anywhere in the world.
Alan Cooper co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design.
He is also the author of the books About Face: The Essentials of Interaction Design (editions 1-4) and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity.
Widely recognized as the “Father of Visual Basic," Alan also created the goal-directed design methodology and invented personas as practical interaction design tools to create high-tech products that delight users' sensibilities.
“The future,” Alan reminds us, “is right in front of us, unobscured by anything other than our inability to recognize it.”