Do you have an idea for a course, book, service/coaching package, or product?
If so, you should be collecting email leads!
Growing an email list of people who are interested in what you are creating before you launch it is a great way to validate your idea and make sure that people are interested in the product you are creating.
When I wrote my first book, I didn't have an email list, which means I didn't have anyone to promote the book to on launch day :(
But, once I started growing an email list, my book sales picked up and continued grow!
Many people, myself included, believe that you need a website in order to start growing an email list. But websites can be expensive and time consuming to create, especially if you are just getting started.
Luckily, I found a way to create simple landing pages using ConvertKit that DON'T REQUIRE you to have a website in order to start growing your email list.
That's exactly what I cover in this tutorial.
In this tutorial I show you:
And we can do all of this BEFORE you even have your website set up. That means that you can start growing your list right now!
Welcome to the tutorial!
If you have an idea for a course, book or product, you NEED to start collecting email leads now! There's no need to wait until you have a website, blog, or the perfect marketing strategy to get started.
All you need to get started is:
In this tutorial, I'm going to walk you through the process of creating a highly targeted lead magnet that you help you reach the people who are actually interested in the online course, book, service, coaching package, or product that you're building.
Next, I'm going to show you how to upload and host your lead magnet for free using Google Drive.
Finally, I'll show you how to set up your landing page in ConvertKit so that it will automatically deliver your lead magnet to your subscribers as soon as they sign up.
AND, I'll show you how to get the link to your ConvertKit hosted landing page so that you can start promoting it without having to create a website first.
Before we set up your ConvertKit landing page, you'll need an opt-in offer or "lead magnet." This is just something that you create to give away for free in exchange for someone's email address. In this video I'll give you some simple options for lead magnets that you can create quickly and easily. I'll also tell you which lead magnets have worked the best for me and which have not.
In this video, I'll show you how to design a beautiful PDF that you can use as your lead magnet using one of my favorite tools called Canva. Now, even though Canva does offer some premium design elements, they have plenty of free elements and design tools to choose from.
Once you've created and designed your opt-in offer or lead magnet, you'll need somewhere to host it. In this video I show you how to upload your lead magnet file to Google Drive and get a shareable link that you can use with your ConvertKit landing page. When you enter this shareable link into your ConvertKit landing page settings, you'll be able to automate the delivery of your lead magnet to all of your new email subscribers.
In this video I show you each step for setting up your landing page in ConvertKit.
Know that your lead magnet and landing page are created, it's time to automate the delivery process. In this video you'll learn how to adjust the settings within ConvertKit so that your lead magnet will be automatically delivered to your subscriber once they sign up on your landing page.
In this lesson I show you two different methods for automating the delivery of your opt-in offer. I'll show you how to use a single opt-in method where your subscriber will be redirected to your lead magnet as soon as they enter their email address.
I'll also show you how to set up automatic delivery using the "double opt-in method" (which is the recommended method for ethically adding subscribers to your email list.) With a double opt-in method, your subscriber will receive an email instructing them to "confirm their email address" before they receive your lead magnet.
I show you step-by-step processes for setting this up in this video.
Krystal Wascher is a voice actor, audiobook narrator, and audio editing/production trainer.
After narrating and producing over 30 books (and counting) she wrote the highly rated book, "Narration: A Beginners Guide to Creating Audiobooks for Audible and iTunes," in an effort to make audiobook production accessible to everyone.
Krystal is also the founder of KRW Media, an online education company that teaches audiobook narration and production skills.