To take a static HTML website that fails Google's "mobile-friendly" test and convert it into a slick, responsive, mobile-friendly website that looks great on desktop, tablet and mobile phone browsers. You can watch the entire conversion process "over-my-shoulder" and see how this type of conversion is possible without losing current rankings, and with zero site downtime.
Who is the course for?
This course is for anyone that needs to convert an HTML site into a mobile-friendly Wordpress site to be compliant with Google's upcoming algorithm change.
The course does not require any previous knowledge of HTML or Wordpress.
Why is this important?
In April 2015, Google is going to introduce an algorithm update that effectively penalizes sites that do not display well in mobile browsers (that's mobile phones and tablets). Older HTML sites are not typically optimized for mobile devices, so they will suffer in the search engines.
If you have old HTML sites that you want to keep, now is the time to think about converting them to Wordpress. This course can take you step-by-step through the entire process.
So why Wordpress?
Wordpress offers a platform that is easy to set up and offers responsive site themes out of the box. If you convert your site to Wordpress, you'll not only have a great looking website, you'll also have one that is responsive! That means the site looks great in any browser on any device - mobile phone, tablet or desktop computer. The beauty of Wordpress is that it takes care of the technical stuff, you just concentrate on your site content. Now you don't need to be a designer.
If you are concerned about the upcoming changes to Google's algorithm and how they will affect your HTML site, then this course is for you. Within a few hours, you'll have a beautiful, responsive site that Google will reward.
What's in this course?
So, what are you waiting for? Let's start to convert your site.
Moving a static site over to Wordpress is a big job, but there are some very good reasons to do so, not least better search engine rankings. Did you know that Google now penalizes sites that are not optimized for mobile devices? Well with Wordpress, you can have a site that automatically detects the users browser, and jiggs the layout around for the best possible experience.
We need a list of URLs on the site, so let's use a free tool to spider the site and give us that list.
All of the URLs in the list need to be checked. Any URLs with out of date information may eventually be deleted from the new site, but we do need to redirect them to a page on the new site.
The .htaccess file may contain information we need, so check it out.
We also need to take a look at the folders in the old web space.
The spreadsheet holds the key to a simple conversion. If all of your data is in there, then what follows will be much easier.
We are going to install Wordpress, but we'll do it in a way that hides the new site from Google as we build it.
A small "switch" in Wordpress Dashboard will make your site invisible to the search engines. This is important because...
We'll set up the categories for the new site so that we are ready to start importing content.
There are a couple of settings we should change in Wordpress before we start the import. Let's do those now.
We are going to install a theme and a couple of plugins before we start the content import.
Google rewards mobile-friendly sites, so this should be a priority as you convert your site.
The homepage for my site is a special case where I will use a Wordpress PAGE rather than a Wordpress POST.
Time to move the content, one page at a time.
Keeping the spreadsheet updated as you go will save you time later.
Are there hard-coded links in the content on your pages?
With the site content now duplicated in Wordpress, we need to make sure we have the appropriate redirects in the htaccess file for the site.
Time to switch on your new site, and out with the old.
Let's re-run Link Sleuth to check for any link problems.
Congratulations, your new site is live. Go on, check it out in a mobile browser.
Links to free tools mentioned in this course.
I have written and published a number of books that are available on Amazon, including best selling books on Wordpress ("Wordpress for Beginners 2017") and search engine optimization ("SEO 2017 & Beyond"). I also run a website called ezSEONews, where I teach my visitors and newsletter subscribers a number of skills required for running a successful website.
As an ex-schoolteacher, I hope I can make complicated topics simple to understand. I certainly enjoy trying!