Content Marketing for Brands, Businesses and Blogs
4.2 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
624 students enrolled
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Content Marketing for Brands, Businesses and Blogs

Content creation & marketing fundamentals to create and promote strategic, targeted, and measurable content.
4.2 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
624 students enrolled
Last updated 1/2017
English
Current price: $10 Original price: $120 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply content marketing strategies to expand their field of influence
  • Get people talking about your product/service or brand and increase brand awareness
  • Become the go-to-resource in your field of expertise
  • Master the process of customer acquisition through targeted content
  • Sell more products or services using the appropriate content marketing goals
  • Boost customer retention rates
  • Increase engagement and social shares
View Curriculum
Requirements
  • Basic marketing skills
  • Eagerness to learn a lot about how to market and create content
Description

On the age of information, content is king. But the problem is... everyone want to be the king... every marketer is fighting for attention.

So, how do you differentiate yourself from others and actually get your content seen?

Content marketing is indeed the most effective way to reach more people

Every step of the purchasing journey, from visitor to raving fan, content is there to supply every content need. 

On this short course you'll learn all the content marketing fundamentals, from how to set your content's goal to actually how to create content that spreads itself.

On this course we cover:

  • Elements of great content
  • Content marketing strategy
  • Brand awareness 
  • Thought leadership
  • Customer Acquisition
  • Customer retention
  • Engagemen
  • Social shares

Though theoretical knowledge and practical examples, you'll see what industry leaders are doing with their content marketing strategies and you'll learn how to apply them yourself regardless of the niche you're in.

This course is suitable for every type of marketer. Whether you have your own product, are an affiliate marketer or own your own start-up, you'll be able to nurture yourself with the lectures presented on this course.

Take this course if you want to take your content marketing to the next level, effectively communicate your message and squeeze even the last drop out of your content.

Who is the target audience?
  • Product/Service owners who want to acquire/retain more customers
  • Affiliate marketers who need to create better content and reach more prospects
  • Consultants and freelancers who want to get more clients and became thought leaders
  • Bloggers looking to create better content and market it more efficiently
Compare to Other Content Marketing Courses
Curriculum For This Course
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What Content is Really About
5 Lectures 18:05

Overall understanding for content marketing, it's relevance and implications.

Preview 01:40

Industry leading content marketing definitions for inspiration and reference. 

Preview 05:43

41 different types of content so you can know exactly which are the types of content that are currently being created so you can do that yourself.

41 Types of Frequently Used Content
03:48

The big 4 content categories for context and definition.

The Big 4 Content Categories
01:57

Great content is a lot of things. On this lecture we define the most important factors that makes good content, great.

Preview 04:57
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Strategic Content: Fundamentals of Content Marketing
6 Lectures 35:19

Strategic content definition so you can know why goals are essential to creating any piece of content.

What Specifically is Strategic Content?
02:00

Lead generation is about turning your content into further opportunities to be able to contact your potential customers in the future.

Content Goals: Lead Generation
04:40

Brand awareness is a must in today's world. You want people talking about your product, service and/or brand. By seeing what big companies like Redbull and GoPro are doing, you'll learn how to come up with original content to increase brand awareness.

Preview 06:36

A thought leader is someone that knows everything in a specific field of interest. They are the people everyone turns to when they have doubts or want their questions solved. Do you want to turn into one?

Content Goals: Thought Leadership
07:39

Selling is the heart of any business. But, not all sales oriented content should be the same. There are mayor difference between content that aims at getting a new customer and content that means to keep that customer happy.

Content Goals: Sales, Customer Acquisition and Retention
07:09

Everyone want to go viral...but what does it take to do so? On this lecture you'll get a glimpse of what makes great viral content by looking at real examples that are now flooding everyone's social newsfeed.

Content Goals: Social Shares & Engagement
07:15
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Wrapping it Up!
1 Lecture 01:06
Thank You!
01:06
About the Instructor
iMarket XL
4.0 Average rating
3,379 Reviews
86,712 Students
14 Courses
Essential Skills for Marketers

Every marketing skill you need in one place.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.

Max Stryker
4.2 Average rating
517 Reviews
20,489 Students
7 Courses
Digital Marketing + Design

In the age of information, content is king.

Since I was 10, I have created digital content. Videos, banners, blog posts, eBooks, guides... But it was not until I was 17 that I began to sell it.

I'm a serial entrepreneur who wandered through every possible college and career... From Business to Physics and Art to Design.

...chasing nothing but knowledge and the tools to make my visions manifest.

I have been all over the place. Became a Clickbank top vendor at the age of 21, worked at InInbox, a rising email service provider and created their entire educational content and support department. This experience made me realize the importance of building your own email address list, and how managing it correctly is the best way to secure success in the long run,

I've partnered with Process Street, a checklist based project management SaaS startup, and integrated the extreme value of team work and cooperation with like minded individuals.

I now work side by side with an extremely knowledgeable Udemy instructor named Matt Jensen, creating marketing based online content that we promote though our brand iMarket XL. So far we have 13 online courses and nearly 100k satisfied students.

iMarket XL and Udemy have given me the chance to stop looking... to focus my mind and experience in providing only the best educational video content. So far I'm happy... Though my mind will always wonder what the next step is going to be...