Content Writing in the Semantic Web

Learn how to write texts that drive your business forward and shape your digital presence in the expanding semantic web.
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  • Lectures 24
  • Contents Video: 3 hours
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

This course is designed to help you discover the opportunities content writing provides. Here you learn how to use texts as tools for building trustworthy identity on the growingly interconnected web. The course aims to teach you why and how you should write in an open, engaging and conversational way in order to tap into the full potential of the semantic web.

Throughout the lectures you will not learn how to write 99 articles if you have nothing to say. What you will learn is how to write content that enriches the semantic web with meaningful data, new relationships and insights.

What will the course cover?

The main goal of this course is to share the vision that content writing is creating a network of texts within a web of people, enabled by machines.

The course introduces the concept of the semantic web and, parallel to walking you through changes in web and search, presents how content writing gradually becomes your way of establishing digital presence. The course will cover the basics of the Semantic Web, the understanding of which will help you use the full potential of content writing in a growingly transparent web.

Some of the things you will learn throughout the course:

  • What is the Semantic Web
  • How the semantic web changes the way we communicate and collaborate
  • How texts have changed on the web
  • How machines “understand" your content
  • What are the steps for writing content that resonates
  • What is the rhetorical triangle about and how it fits the interconnectedness on the web
  • Why you should start building a trusted identity on the web
  • How to build trustworthy, engageable, discoverable digital presence
  • How to reach out beyond keywords
In a web, where the relationships and the interactions you create are key, your texts are among your most valuable assets. This course teaches you how to create and use content writing to strengthen your online presence.

What are the requirements?

  • Basic understanding of any software for writing and editing texts

What am I going to get from this course?

  • You will learn how to use content writing to build visible and trustworthy digital presence
  • You will get a basic understanding of the principles underlying the semantic web
  • You will discover why and how you can broaden the reach of your digital footprint, using the growing variety of opportunities the semantic web offers
  • You will be able to set the processes needed for writing topical and relevant content
  • You will be able to implement basic SEO principles and techniques to your writing
  • You will discover how to effectively ideate, create and distribute their texts across the semantic web
  • You will learn how to create authentic reading experiences across the web

What is the target audience?

  • Freelance writers who want to add another layer of professionalism to their content writing services
  • Digital marketers who seek to engage in an authentic way with their audiences, establishing genuine connection
  • SMB owners who want to inform their grasp of the bigger picture their business operates in and understand the role content writing plays on the web.
  • In-house content writers who want to expand their understanding of web writing
  • Solopreneurs who want to establish greater visibility and digital presence
  • The course will not provide quick wins for chasing eyeballs, clicks, or huge email lists. It will give you practical steps towards creating opportunities with your writing and crafting texts that resonate with your audience and broaden the reach of your digital footprint.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome
06:44
  • What will this course be about?

This course will not tell you how to write 100 articles if you have nothing to say. What it will tell you is how to communicate with your audience through writing and how to create content that will enrich the semantic web with meaningful data, new relationships and insights.

In details we will talk about the changes the web and we as creators and consumers on it change and to what functional and formal changes this leads to in terms of your written content.

  • What will this course cover

The course will cover everything you need to understand about the basics of the Semantic Web in order to use the full potential of content writing in a growingly transparent web where the relationships and the interaction you create with your writing are key to both you as individual and the business you represent.

  • Details about the curriculum and the structure of the course

In the section Text and Web Metamorphoses, I will explain what is the semantic web and why you should care.

The section Writing as connecting is where we will learn about the changes the Web drives and the implications they have on one of the main ways we use to communicate, namely text, i.e. content writing.

The section Communicating in a Web of Trust of the courses bridges two ways of looking at content writing:

  1. from the perspective of the 4 Vs of data (volume, variety, veracity, velocity)
  2. from the perspective of Aristotle's three modes of persuasion - ethos, logos, pathos (the so called Rhetorical Triangle)

The section also contains an introduction to a T.E.D. concept, which is an easy way to remember that you should always aim at writing trustworthy, engageable and discoverable content.

In Writing Topical and Relevant Content section you will have three pdfs with questions for you to answer about the business you are writing for. The pdfs are on Planning, Creating and Distributing content.

The last section Write with me is the final stage of the course where I will work with you on three writing projects. Here you will practice what you've learned and we will discuss what you have written.

Each section includes a pdf with summarised takeaways translated into practical steps for content writing that will drive your business forward. The lectures in course also have various supplemental materials that will help you dive deeper or expand your understanding of what you have learnt from the slides.

01:45

A brief welcome to the journey from me.

Section 2: Text and Web Metamorphoses
02:31

This section is about the transformations web and texts are undergoing and what a content writer needs to know about them in order to tap into the possibilities the unfolding semantic web offers.

The section includes three lectures:

  • Text on the Web
  • Semantic Web
  • Content writing in the Semantic web

Throughout them we will take a look at the big picture of interconnectedness and at the way "constant connectivity" changes our approach to the Web, how we search, our behaviour online and ultimately our texts.
19:53

In this lecture we look at web and texts from a broader perspective: as tools for communication, governed by the principles of "connecting the dots", exchange, cooperation.

We will talk about SEO, social media and the growing transparency on the web and You will find out why content writing for the sake of producing tons of text with specific words in them didn't work? You will also learn to look at texts as nets and why and how you can use them as a collaborative tool as to unfold their true potential.

14:50

The goal of this lecture is to introduce you to the Semantic Web - both as a vision, described by the father of the Web Sir Tim Berners-Lee and as a currently evolving layer of the web.

Here you learn about the origin, the emergence and the current state of the semantic web. We will also connect the underlying principles of the semantic web to the transformations of SEO and digital marketing, as far as content writing is concerned.

This first half (Part 1) will cover:

The original vision of Tim Berners-Lee for the semantic web; the need for semantics on the web and the asynchronous unfolding of the vision.

15:24

This second half (Part 2) will cover the building blocks of the Semantic Web, introducing you to the W3C, the Semantic Web Standards and the concept of Linked Data.

19:48

Here we connect the implications the unfolding semantic web has for our digital presence to the transformation SEO and digital marketing, as far as content writing is concerned, are going through.

The goal of the lecture is to take a look at content writing as a network of texts within a web of people and thus help you create texts rich enough to truly serve you to connect and an environment that is right for your stories to grow.

In detail we will talk about the new environment for our texts on the web: smarter Search Engines (and Web Apps; more connected (informed) people; transparency & trust

We will also look at the conceptual basis for content Writing, namely at:

  • Communicating & Collaborating
  • Your Digital Footprint
  • The Semantic Networks you enter with your writing

Last, I will introduce you the the the Brave New Text construct.

9 pages

Takeaways about text, writing and the semantic web

This document includes that most important parts of the three lectures in the section so that you have them as a reference, together with some practical steps for your content writing, based on these highlights.

Section 3: Writing as Connecting
03:25

Here we connect the implications the unfolding semantic web has for our digital presence to the transformation SEO and digital marketing, as far as content writing is concerned, are going through.

The goal of the lecture is to take a look at content writing as a network of texts within a web of people.

Here we connect the implications the unfolding semantic web has for our digital presence to the transformation SEO and digital marketing, as far as content writing is concerned, are going through.

The goal of the lecture is to take a look at content writing as a network of texts within a web of people and thus help you create texts rich enough to truly serve you to connect and an environment that is right for your stories to grow.

In detail we will talk about the new environment for our texts on the web: smarter Search Engines (and Web Apps; more connected (informed) people; transparency & trust

We will also look at the conceptual basis for content Writing, namely at:

  • Communicating & Collaborating
  • Your Digital Footprint
  • The Semantic Networks you enter with your writing
Last, I will introduce you the the the Brave New Text construct.
19:43

In a semantic web what defines a certain entity is the way it relates (is linked) to other entities. A thing is defined by its relationships.

Writing is one of the ways you build and reinforce relationships that matter and bring you engagement that further translates into business.

In this lecture you will learn how to create relevant connections with and within your text. We will talk about the semantic connections you generate with your content writing on one hand and the importance of the engagement you foster with it on the other.

14:16

The goal of this lecture is to guide you through two understandings of meaning and how they should naturally meet in your content writing:

  • Meaning for audiences, realized through creating experiences (i.e. the meaning and the value you add for your readers)
  • Meaning for machines, realized through ontologies (i.e. what search engines see and classify as meaning in your content.
Throughout the lecture you will learn what ontologies are and why they matter, as well as how you can use them to expand the reach of your writing.
15:58

The best way to future-proof your content is to use it to build an audience and to further grow together with this audience. Good content is created beyond keywords, where people are becoming parts of the structures you've built to interact with them.

In this lecture you will learn about query-based content, the semantics of your texts and about words being experiences in the first place.

You will also see how we, as creators and publishers, should cast a wider semantic net with our content and make sense of our data, so that it has lasting value.

8 pages

What you've learned about relationships, meaning and semantic networks in one place together with practical steps what to do with that knowledge, when it comes to content writing.

Section 4: Communicating in a Web of Trust
02:28

The final stage of the Web according to Tim Berners-Lee is a Web of Trust. The question for us as content creators is that we should be really considerate about the way we build relationships in a web where trust is key.

The section includes two lectures:

  1. The principles of Data and the Rhetorical Triangle
  2. The T.E.D. concept
In the first one, we will talk about the final stage of the fully evolved Web, the 4 Vs of data and how they relate to the Rhetorical principles of persuasion, outlined by Aristotle in 4th century B.C.

In the second lecture we will talk about how being trustworthy, engageable and discoverable (the T.E.D. concept) can be your biggest advantage.
16:19

I believe the the principles of data and the principles of Rhetorics are a special mix for crafting effective content that empowers readers and is worth engaging with.

In this lecture we will talk about how velocity, variety, veracity and volume (the so called 4 Vs of data) can serve three very important elements of the art of persuasion - logos, ethos, pathos, as to inform your content writing.

14:09

In today's web, trust, engageability and discoverability are the facets of one and the same gem - the gem of successful digital presence.

In this lecture, we will look at the T.E.D. concept in detail. The three things to remember when writing in a web of trust:

  • Be Trustworthy
  • Be Engageable
  • Be Discoverable

We will talk about the importance of becoming a trusted entity and engaging hearts and minds. You will also learn about a formula by Barry Feldman that will keep you organized and effective with your content writing projects.
7 pages
  • What you've learned about authority, relevancy and consistency translated into actionable steps for creating content.
  • A table with the parallels between the 4 Vs of data, the Rhetorical Triangle and content writing.
Section 5: How to Write Topical and Relevant Content
02:35

This section is about you learning to ask yourself (or your clients) the right questions, the questions that will put you on the path to content writing that serves you through serving other people. Questions that will make you think before you ink, plan and execute with intent.

With the help of the three documents in this section you will learn to to think about: relevant topics, word usage, readership, loyalty, experiences, voice.

4 pages

Questions to get you going with planning the content that will serve your business goals while living up to the expectations of your customers.


5 pages

Questions to get you going with creating content that weaves threads from relevant sources on the web making for new understanding that enriches people's perspectives and helps them achieve their goals.

5 pages

Questions to get you going with distributing your content (data) across the web.

Section 6: Write with me
02:24

In this section you will unleash the thing-finder in you and will surrender to the joy of communicating through writing.

You will find three assignments in the document that follows, together with guiding questions that should help you in the process of thinking and inking.

The Assignments pdf contains also a template for a brief which you can use for future content writing projects.

10 pages

In this final stage of the course you'll be using your creativity and what you have learnt from the lectures to help an owner of a company for Home automation systems their website content and with some blog articles ideation and planning.

When writing, remember: there's no right or wrong way of content writing, the only three constants in this process are veracity, awareness of the interconnected world we live and write in, and last: clear intent.

2 pages

Following informative and insightful blogs, knowledgeable people from around the web and engaging in meaningful discussions is key to your writing skills.

Here you will find:

  • Recommended people and blogs to follow
  • Recommended books


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Instructor Biography

I am a philologist fascinated by the metamorphoses of text on the Web. Intensely curious about the ways the semantic Web unfolds, I explore how writing and search change with time.

My educational background is in Classical Studies and Creative Writing. Long story short, I am (at times dangerously) inclined to dig deep into words and concepts and am very considerate and responsible in their usage.

I fervently believe we are symbolic and semantic creatures. We use signs and substitutes to help us jump easier between perspectives concepts and theories. One of our major vehicles to transfer meaning and insights through time and space is the text in its multiple variations.

A Short Bio

I made my first excursion into content writing in 2010. I knew I wanted to write and craft amazing content, but wasn't sure how exactly I was supposed to reconcile my idea of profound writing with the need for keyword stuffed content. I tried hard though and as a result I got into the habitus of writing for the web.

In 2011 I decided that the need to write could no longer be satiated with a part-time job and took the leap to leave behind all the structures I'd been part of for several years and become a freelance content writer.

I started with writing texts for websites, and yes, this was SEO bulk copy stuff. Several months later I also began contributing to several online magazines and an offline one.

In 2012 I completely moved to online publishing, helping companies with content creation, writing for their blogs.

2012 was also the year when I had the necessary space of time and the creative freedom to develop my own, very dear to my heart project, called Events in Bulgaria.

In 2013 I joined the team of Ognyan Mladenov, for whom I've been developing content as a freelancer since 2010. As an in-house content writer at SEOM I developed written content, translated, curated, and took care of the content and the content strategy of the corporate website.

In mid 2014 I joined the PYB Team for an year and meanwhile became a moderator of the Google Semantic Search community - both these help me expand my knowledge about Google +, semantic web and digital relationships, which are the basis of valuable content and effective, inspired writing.



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