Content Marketing: The Key to Successful Business
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Content Marketing: The Key to Successful Business

Learn these content marketing tips and tricks and make the most of your new blog.
4.5 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,036 students enrolled
Created by Edunuts Academy
Last updated 2/2017
English
Price: Free
Includes:
  • 37 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop Engaging content to drive more traffic on your website.
  • Reach out to a wider audience. Convert your readers into customers.
  • Build a lasting relationship with your readers and customers.
View Curriculum
Requirements
  • Average fluency in written English.
  • Knowledge about the basic terms (like keywords, leads, etc.) associated with blogging.
Description

Think blogging is easy?

No, it is not. It takes months and years to build successful blogs. And sometimes, even that doesn’t payoff. Because people are ignorant of the right content marketing strategies.

However, this course will simplify it all to a great extent. The course will tell you all that you need to build a successful and thriving blog:

  • How to choose the perfect niche

  • How to write what readers want to read

  • How to avoid the most common blogging mistakes

  • How to make the best use of social media

  • The unknown advantages of Guest Blogging

The course is meant for:

  • Copywriters

  • Bloggers

  • Content Marketers

  • Freelance Writers

Basically, this course is beneficial for online writers. Especially for those who are struggling to write content that attracts traffic and converts leads.

Who is the target audience?
  • This course is for Entrepreneurs, Website Owners, Bloggers
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Curriculum For This Course
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Introduction
1 Lecture 03:02

Why do you need to learn content marketing?

The sole purpose of this video is to make you understand that why isn’t writing and publishing your content enough. And why do you need to supplement it with robust content marketing strategies.

Introduction
03:02
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BASICS OF CONTENT WRITING
3 Lectures 11:40

In this lecture, we will see why is it important to write around a niche. Besides, we will also talk about some simple steps to choosing the niche that will work best for your blog.

The importance of Writing Around a Niche
02:48

Here, I’ll tell you about the three things that make your content valuable to the audience. Also, we’ll get into discussing how to create that valuable content.

Create High Quality Content - The First Rule of Content Marketing
03:35

Nobody has time for bland, lifeless, and lengthy content. Such content only scares the reader away to any other lively blog. So, through this video, we will learn to write lively, crispy, and succinct content that keeps readers hooked till the end.

Three Secrets to Writing Saucy and Seductive Content
05:17
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HOW TO BUILD YOUR AUDIENCE
1 Lecture 03:53

In this lecture, we’ll learn how to empathise with your readers and speak their language while sharing your own perspective. I’ll also tell you about the way to guide your audience to do just what you want them to do whether it is subscribing to your newsletter, buying your course, or sharing your post.

Secrets to Deliver Exactly What Your Audience Wants to Read and Making Them Do W
03:53
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PROMOTION AND OPTIMIZATION OF YOUR BLOG
4 Lectures 09:13

Outbound linking is an excellent way to optimize your post and make it rich. We will learn all about it in this video

Outbound Linking
02:41

Many businesses make the mistake of basing their business solely on social networking pages. In this lecture, I’ll tell you why you need to avoid making this mistake.

Social Networking Pages or Websites?
01:14

Though it is the value of your content that matters to the audience and not its length, surprisingly, lengthy content works better from the perspective of SEO. This is what we will discuss in this video.

How Important is The Length of Your Content
01:48

Bloggers often flood their websites with content while totally ignoring the advantages of guest blogging. Guest blogging is a simple and effective way to reach out to a wider audience without having to wait for building your own audience base.

Guest Blogging: A Powerful Strategy that is More Than Often Ignored
03:30
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BONUS TIPS
2 Lectures 08:59

This lecture focuses on making you an efficient blogger. It will tell you in detail about the best tools that you need to hire as your virtual assistants.

Secret Additional Resources to Nourish Your Post
04:19

The main purpose of any blog, in the first place, is to reach out to a wide audience. Writing and publishing is not enough to serve that purpose. A vigorous promotion is what will assist you in realising that objective. So, through this video, let’s see how you can do it.

Three Simple Ways to Promote Your Blog
04:40
About the Instructor
Edunuts Academy
4.5 Average rating
32 Reviews
2,036 Students
1 Course
Making people employable

Edunuts Academy, a training division of Edunuts, helps students to access information and get real time assistance from thousands of educators located across India. The only aim of our academy is to educate and inspire people to become sublime professionals in their fields of interest.