Content Marketing : The Beginners Guide To Content Marketing
4.0 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Content Marketing : The Beginners Guide To Content Marketing

The simple guide to creating high quality content to engage people online, grow your online presence, and win customers
4.0 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
913 students enrolled
Created by Fred Williams
Last updated 2/2016
English
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Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the most important skill for content marketing
  • Understand the key basic elements for professional content
  • Discover the most popular types of content for attracting links and shares online
View Curriculum
Requirements
  • Students do not need to download any software
  • Students may take notes in order to ask questions to the teacher or provide feedback for changes
Description
  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers


This course is designed to simplify the best practices of Content Marketing so you can understand how to reach and engage your audience and rank as high as possible in search engines such as Google and Bing.

Master the art of Content Marketing using proven, simple and effective techniques.

  • Discover the basics of professional content
  • Learn the one simple trick to effective content marketing
  • Hear about the man who saved his business by blogging
  • Understand different formats of content and which ones work best online

Knowing how to use content marketing best practices is an essential element of today's online marketing requirements.

In the course you will learn about the man who used blogging to save his company from the recession in America. You'll hear from one of London's content marketing experts on what the future of online content is and how great content marketing made him so loyal to the social media company, Buffer.

From understanding the basics, through to learning simple content marketing techniques, you will leave this course ready to engage people online and send your website up the Google rankings.

I designed this course to offer you an easy to follow, comprehensive guide to Content Marketing. Content marketing is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

Throughout the course, there are talking head videos so I can check in and remind you of the key takeaway points from the lectures.

I hope you enjoy learning the content marketing basics, and I look forward to connecting with students who have any requirements or questions.

Recent Udemy feedback

"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."

"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."

"Good information and very motivational. Once I started I couldn't stop till I watched all of them."

"The course is presented in great way, everything is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."


Who is the target audience?
  • This content marketing course is designed for beginners or individuals with a limited knowledge of content marketing
  • No prior knowledge is required
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 46:23
+
Welcome To The Course
1 Lecture 01:15

Introduction video to the course (includes highlights on what we'll be learning).

Preview 01:15
+
Understanding The Basics
7 Lectures 13:49

A video intro to our 'Understanding The Basics' section.

Preview 00:50

Do you understand why it's crucial to hold your content to a high standard? It's easy into thinking the less 'secy' elements are not important but they are. Google's algorithm is now sophisticated enough to know how you've formatted your pages, plus your online visitors will expect a high professional standard or they'll simply go elsewhere.

Preview 02:18

Showing expertise is an essential part of being considered as an 'authority' by both search engines and your visitors. It's no longer acceptable to produce content without having a certain reputation to back you up.

Preview 01:48

The days of patience are over, online browsers don't have a few seconds to spare anymore! Make sure you're on top of things and take care of this basic requirement. It's so easy to lose someone's attention, don't give your competitors the edge!

Preview 01:06

Learn the key differences between displaying your content for desktop users vs mobile users. This is especially relevant today with statistics confirming the incredible rise of mibile usage when it comes to online browsing. It's important not to alienate either party.

Preview 01:58

Images, videos, infographics...it all sounds straight forward but you need to understand the expecations of your visitors and how to avoid making simple mistakes that will cost you web traffic and potentially the chance of making more sales.

Preview 02:17

You work hard on your content, so don't make it hard for other people to share online. This lecture will cover two very simple ways to ensure your content is getting the exposure it deserves.

Two Simple Tactics To Get Your Content Shared Online
03:32

The Basics Quiz
1 question
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The Secret To Creating Great Content
4 Lectures 08:38

The very simple rule when it comes to creating effective content does not involve making a hilarious 6 second video clip. Find out more in this brief lecture.

Do I Need To Be An Online Viral Superstar?
00:33

Understand the power of what can happen when you forget about selling and instead, decide to provide value and education to your online visitors.

Teach People, Don't Sell To Them
02:16

Hear Highrise CEO Nathan Kontny tell the story about the time he needed a plumber and ended up discovering an entirely new and powerful way to dominate an industry!

How Teaching Customers Made A Plumber #1 Choice On Yelp
03:34

Hear 10x founder Hew Leith explain how Buffer managed to win his business as the social media tool of choice for his agency, ahead of all the other competitors such as Hootsuite and TweetDeck. The lesson here is very simple.

Why You Need To Create Helpful & Educational Content
02:15

The Secret To Great Content Quiz
1 question
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Blogging
5 Lectures 15:04

An introduction to the 'blogging' section of this course.

Why Blogging?
00:33

Hear the incredible story of Marcus Sheridan and how his clever content startegy (for blogging) saved his entire company during the recession in America. By focusing on educating his customers, Marcus was able to save hundreds of thousands of dollars on advertising whilst still making the same sales as the previous year. His company also climbed the ranks to top Google in their particular category.

How Marcus Sheridan Used Blogging To Beat The Recession
03:16

There are more than enough books in the world on this subject, so this lecture really aims to identify the simple techniques that anyone hoping to write better content should be thinking about. Again, it can be very easy to overcomplicate this kind of thing but you're certainly not going to improve your writing if you have a closed mindset and refuse to accept you might need to work at it and learn from others.

Simple Tips To Becoming A Better Writer (Blogger)
05:38

Learn the two time saving tactics that you can adopt in order to find all the best guest bloggers available in your industry.

Two Simple Ways To Find Guest Bloggers
02:27

If you want to attract the best guest bloggers you'll need to ensure you have the correct guidelines in place. This will also save you plenty of time going forward, especially once all parties understand what's expecting when it comes to creating content for your website.

How To Create Guest Blogging Guidelines
03:10
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Popular Types Of Online Content
4 Lectures 07:37

Intro to the 'Popular Types Of Online Content' section.

Popular Types Of Online Content
00:33

Learn the powers of long form content in a world which tells us nobody has an attention span anymore. Find out how long form content can help boost your website's SEO rankings and inspire your audience.

How Long Form Content Can Boost Your SEO
02:54

Discover why humans and lists were made for each other. List based posts can be an effective way to win links and shares for your website which in turn will have a huge impact on your overall SEO ranking.

How List Posts Help To Drive Links & Shares
01:59

Although not everyone likes to take a strong stance online, showing your opinion can actually drive an incredible amount of traffic to your blog or website. Find out how this works and whether you can implement opinion based posts into your overall content strategy.

Opinion Driven Posts (Journalism)
02:11
About the Instructor
Fred Williams
4.6 Average rating
522 Reviews
14,274 Students
20 Courses
ESL Teacher & Founder Of Breaking Biz

I'm a fully qualified ESL teacher living in Rome, Italy. I created 'English Made Simple' as a way to produce online english language courses for students accross the globe.

I'm also the founder of the small business podcast 'Breaking Biz' which interviews small business owners and reaches an audience of over 10,000 subscribers.

Before teaching English my professional background was in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.

I hope you enjoy my courses, and I look forward to hearing your feedback.