This course is designed to simplify the best practices of Content Marketing so you can understand how to reach and engage your audience and rank as high as possible in search engines such as Google and Bing.
Master the art of Content Marketing using proven, simple and effective techniques.
Knowing how to use content marketing best practices is an essential element of today's online marketing requirements.
In the course you will learn about the man who used blogging to save his company from the recession in America. You'll hear from one of London's content marketing experts on what the future of online content is and how great content marketing made him so loyal to the social media company, Buffer.
From understanding the basics, through to learning simple content marketing techniques, you will leave this course ready to engage people online and send your website up the Google rankings.
I designed this course to offer you an easy to follow, comprehensive guide to Content Marketing. Content marketing is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.
Throughout the course, there are talking head videos so I can check in and remind you of the key takeaway points from the lectures.
I hope you enjoy learning the content marketing basics, and I look forward to connecting with students who have any requirements or questions.
Recent Udemy feedback
"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."
"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."
"Good information and very motivational. Once I started I couldn't stop till I watched all of them."
"The course is presented in great way, everything is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."
Do you understand why it's crucial to hold your content to a high standard? It's easy into thinking the less 'secy' elements are not important but they are. Google's algorithm is now sophisticated enough to know how you've formatted your pages, plus your online visitors will expect a high professional standard or they'll simply go elsewhere.
Showing expertise is an essential part of being considered as an 'authority' by both search engines and your visitors. It's no longer acceptable to produce content without having a certain reputation to back you up.
The days of patience are over, online browsers don't have a few seconds to spare anymore! Make sure you're on top of things and take care of this basic requirement. It's so easy to lose someone's attention, don't give your competitors the edge!
Learn the key differences between displaying your content for desktop users vs mobile users. This is especially relevant today with statistics confirming the incredible rise of mibile usage when it comes to online browsing. It's important not to alienate either party.
Images, videos, infographics...it all sounds straight forward but you need to understand the expecations of your visitors and how to avoid making simple mistakes that will cost you web traffic and potentially the chance of making more sales.
You work hard on your content, so don't make it hard for other people to share online. This lecture will cover two very simple ways to ensure your content is getting the exposure it deserves.
The very simple rule when it comes to creating effective content does not involve making a hilarious 6 second video clip. Find out more in this brief lecture.
Understand the power of what can happen when you forget about selling and instead, decide to provide value and education to your online visitors.
Hear Highrise CEO Nathan Kontny tell the story about the time he needed a plumber and ended up discovering an entirely new and powerful way to dominate an industry!
Hear 10x founder Hew Leith explain how Buffer managed to win his business as the social media tool of choice for his agency, ahead of all the other competitors such as Hootsuite and TweetDeck. The lesson here is very simple.
An introduction to the 'blogging' section of this course.
Hear the incredible story of Marcus Sheridan and how his clever content startegy (for blogging) saved his entire company during the recession in America. By focusing on educating his customers, Marcus was able to save hundreds of thousands of dollars on advertising whilst still making the same sales as the previous year. His company also climbed the ranks to top Google in their particular category.
There are more than enough books in the world on this subject, so this lecture really aims to identify the simple techniques that anyone hoping to write better content should be thinking about. Again, it can be very easy to overcomplicate this kind of thing but you're certainly not going to improve your writing if you have a closed mindset and refuse to accept you might need to work at it and learn from others.
Learn the two time saving tactics that you can adopt in order to find all the best guest bloggers available in your industry.
If you want to attract the best guest bloggers you'll need to ensure you have the correct guidelines in place. This will also save you plenty of time going forward, especially once all parties understand what's expecting when it comes to creating content for your website.
Intro to the 'Popular Types Of Online Content' section.
Learn the powers of long form content in a world which tells us nobody has an attention span anymore. Find out how long form content can help boost your website's SEO rankings and inspire your audience.
Discover why humans and lists were made for each other. List based posts can be an effective way to win links and shares for your website which in turn will have a huge impact on your overall SEO ranking.
Although not everyone likes to take a strong stance online, showing your opinion can actually drive an incredible amount of traffic to your blog or website. Find out how this works and whether you can implement opinion based posts into your overall content strategy.
I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.
My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.
You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.
I hope you enjoy my courses, and I look forward to hearing your feedback.