Customer Acquisition with Social Media Content Marketing

Step-by-step to promoting your business on social media, differentiating from competitors and picking up new clients
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1,321 students enrolled
Instructed by Brian Yang Business / Sales
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  • Lectures 43
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Authentic Online Self-Promotion Strategies to Catch the Attention of your Clients, Win their Trust and Stand out from the Noise

Are you a freelancer, coach or consultant who's looking to pick up some more clients online?

Are your "promotions" getting lost in the shuffle?

Is your message being drowned out by the noise?

Discover the Step-by-Step Strategy for getting Noticed without being Spammy, Sleazy, Pushy or Annoying

Get the answer to questions like..

"What's the proper way for promoting myself when I'm looking for clients?"

"How do I promote myself and my business without being a "salesy" or "pushy"?"

"Where exactly should I go to promote myself so I get noticed?"

"How do I get my promotions to be noticed instead of being drowned out by all the spam?"

"How do I start building credibility online?"

Learn how you can use The "5 Factors of Self-Promotion" Framework to Authentically Promote yourself to your Customers and Clients, Stand out from your Competitors and win new Business

Factor 1 - Platform Trend

Factor 2 - Common Desired Benefits

Factor 3 - Hidden Objections

Factor 4 - Pitchfork Tripwire

Factor 5 - Alignment Magnet

See you inside the course!

What are the requirements?

  • Basic English writing abilities
  • Personal website

What am I going to get from this course?

  • Catch attention of target customers online on social media platforms
  • Drive qualified customers to website with content marketing strategies

What is the target audience?

  • Freelancers
  • Coaches
  • Consultants
  • Solopreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Orientation Summit
The big misconception of "self promotion"
Preview
03:33
Terminologies of the course
Preview
01:00
"How do I promote myself without being salesy, pushy or annoying?"
Preview
03:26
"How do I get my promotions to be noticed online?"
Preview
04:42
"How do I promote and present myself properly in front of potential clients?"
02:32
"Where exactly do I promote myself?"
02:16
"How do I start building credibility online?"
03:35
A look at "bad" self promotions versus "good" self promotions
02:46
Successful self promotion case study
07:17
Section 2: 5 FSP Framework for Effective Self Promotion
The framework for authentically promoting yourself online
01:13
Platform Trend - Gaining online self-promotion intelligence
02:56
Platform Trend in context
05:59
Common Desired Benefits - Identifying the carrot
04:49
Common Desired Benefits in context
03:54
Hidden Objections - Your customer's popular, unconscious objection
02:57
Hidden Objections answered in context
04:48
Pitchfork Tripwire - Platform promotion rules to watch out for
03:52
Pitchfork Tripwire examples
03:49
Alignment Magnet - How to direct your customers to your offer
02:39
Alignment Magnet breakdown - Example 1
01:38
Alignment Magnet breakdown - Example 2
01:29
Alignment Magnet breakdown - Example 3
01:34
Section 3: Execution Summit
Setting yourself up for self promotion success - Step-by-step
03:03
Identifying the Platform Trend
01:03
Platform Trend analysis
02:14
Identifying Common Desired Benefits of customers
01:46
Common Desired Benefits example
02:22
Identify the Pitchfork Tripwire
01:47
Pitchfork Tripwire example
02:44
Bonding Jargon technique for quickly building alliances
02:38
We and Us technique for quickly building alliances
02:13
Crafting the Alignment Magnet step-by-step
03:53
Improving your Alignment Magnet to handle Hidden Objections
02:45
The 5 Minute Audit for avoiding Platform Tripwire
00:48
Alignment Magnet dissection
01:36
The "classy" way to deal with negativity
03:39
Where to go from here
01:19
Section 4: The Vault
What to do when your promotions fail?
02:34
How to write non-spammy promotion headlines
02:39
Quote-n-Flip technique for quickly building credibility online
01:49
Easy method for linking on "no-promo" platforms
01:28
How to repurpose your content to quickly expand your promotional reach
01:47
How to use failure to win story to build establish trust
01:31

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Instructor Biography

Brian Yang, Copywriting strategist, YouTube instructor

Brian B. is a popular Kindle Publishing coach and writer of Hustle&Design.

He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.

As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online world.

After establishing a YouTube-based business in 2011, Brian went on to building a publishing business that now holds over 300 titles in total

With a collective following of over 25,000 people, Brian is also the YouTube instructor from the HTDFM Dance Company.

He is the copywriter, product developer behind Beat Body Training - The Vancouver based fitness company

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