Customer Acquisition with Social Media Content Marketing
4.6 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Customer Acquisition with Social Media Content Marketing

Step-by-step to promoting your business on social media, differentiating from competitors and picking up new clients
4.6 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,342 students enrolled
Created by Brian Yang
Last updated 5/2015
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Catch attention of target customers online on social media platforms
  • Drive qualified customers to website with content marketing strategies
View Curriculum
  • Basic English writing abilities
  • Personal website

Authentic Online Self-Promotion Strategies to Catch the Attention of your Clients, Win their Trust and Stand out from the Noise

Are you a freelancer, coach or consultant who's looking to pick up some more clients online?

Are your "promotions" getting lost in the shuffle?

Is your message being drowned out by the noise?

Discover the Step-by-Step Strategy for getting Noticed without being Spammy, Sleazy, Pushy or Annoying

Get the answer to questions like..

"What's the proper way for promoting myself when I'm looking for clients?"

"How do I promote myself and my business without being a "salesy" or "pushy"?"

"Where exactly should I go to promote myself so I get noticed?"

"How do I get my promotions to be noticed instead of being drowned out by all the spam?"

"How do I start building credibility online?"

Learn how you can use The "5 Factors of Self-Promotion" Framework to Authentically Promote yourself to your Customers and Clients, Stand out from your Competitors and win new Business

Factor 1 - Platform Trend

Factor 2 - Common Desired Benefits

Factor 3 - Hidden Objections

Factor 4 - Pitchfork Tripwire

Factor 5 - Alignment Magnet

See you inside the course!

Who is the target audience?
  • Freelancers
  • Coaches
  • Consultants
  • Solopreneurs
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Curriculum For This Course
Expand All 43 Lectures Collapse All 43 Lectures 01:58:22
Orientation Summit
9 Lectures 31:07

"How do I promote and present myself properly in front of potential clients?"

"Where exactly do I promote myself?"

"How do I start building credibility online?"

A look at "bad" self promotions versus "good" self promotions

Successful self promotion case study
5 FSP Framework for Effective Self Promotion
13 Lectures 41:37
The framework for authentically promoting yourself online

Platform Trend - Gaining online self-promotion intelligence

Platform Trend in context

Common Desired Benefits - Identifying the carrot

Common Desired Benefits in context

Hidden Objections - Your customer's popular, unconscious objection

Hidden Objections answered in context

Pitchfork Tripwire - Platform promotion rules to watch out for

Pitchfork Tripwire examples

Alignment Magnet - How to direct your customers to your offer

Alignment Magnet breakdown - Example 1

Alignment Magnet breakdown - Example 2

Alignment Magnet breakdown - Example 3
Execution Summit
15 Lectures 33:50
Setting yourself up for self promotion success - Step-by-step

Identifying the Platform Trend

Platform Trend analysis

Identifying Common Desired Benefits of customers

Common Desired Benefits example

Identify the Pitchfork Tripwire

Pitchfork Tripwire example

Bonding Jargon technique for quickly building alliances

We and Us technique for quickly building alliances

Crafting the Alignment Magnet step-by-step

Improving your Alignment Magnet to handle Hidden Objections

The 5 Minute Audit for avoiding Platform Tripwire

Alignment Magnet dissection

The "classy" way to deal with negativity

Where to go from here
The Vault
6 Lectures 11:48
What to do when your promotions fail?

How to write non-spammy promotion headlines

Quote-n-Flip technique for quickly building credibility online

Easy method for linking on "no-promo" platforms

How to repurpose your content to quickly expand your promotional reach

How to use failure to win story to build establish trust
About the Instructor
Brian Yang
4.3 Average rating
1,315 Reviews
30,229 Students
7 Courses
Copywriting strategist, YouTube instructor

Brian B. is a popular Kindle Publishing coach and writer of Hustle&Design.

He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.

As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online world.

After establishing a YouTube-based business in 2011, Brian went on to building a publishing business that now holds over 300 titles in total

With a collective following of over 25,000 people, Brian is also the YouTube instructor from the HTDFM Dance Company.

He is the copywriter, product developer behind Beat Body Training - The Vancouver based fitness company