What you'll learn

Catch attention of target customers online on social media platforms
Drive qualified customers to website with content marketing strategies

Course content

4 sections • 43 lectures • 1h 58m total length

The big misconception of "self promotion"3:33
Terminologies of the course1:00
"How do I promote myself without being salesy, pushy or annoying?"3:26
"How do I get my promotions to be noticed online?"4:42
Identify your ideal small business owner customers, post credible, value-driven content in relevant forums, and bridge to your site with tactics that attract clients online.
"How do I promote and present myself properly in front of potential clients?"2:32
Promote yourself as the problem solver by providing value upfront and understanding your clients’ urgent needs, so people flock to you as the solution rather than you chasing them.
"Where exactly do I promote myself?"2:16
Identify who you are trying to appeal to and where they pay attention. Promote in venues they frequent, like coffee shops, pubs, and networking events, not college ads.
"How do I start building credibility online?"3:35
Focus on understanding your audience's problems online rather than self-promotion; become a valued provider who solves real needs and earns credibility with your audience.
A look at "bad" self promotions versus "good" self promotions2:46
Successful self promotion case study7:17
Audience-focused self-promotion demonstrates three common copywriting mistakes that kill the sale and shows fixes: relevant benefits, specificity, and sharper bullets.

The framework for authentically promoting yourself online1:13
Platform Trend - Gaining online self-promotion intelligence2:56
Identify how platform trend shapes the style of promotional messages to gain attention, using examples like news content and success stories to tailor messages for specific platforms.
Platform Trend in context5:59
Explore platform trends by analyzing posts that spark discussions, provide step-by-step tactics, and showcase advice, tips, and success case studies across private groups, fitness, yoga, and freelancing.
Common Desired Benefits - Identifying the carrot4:49
Identify the audience's common design benefits, such as feeling in the know, certainty, and preparedness, by listening to their language and tailoring promotions to deliver these benefits.
Common Desired Benefits in context3:54
Hidden Objections - Your customer's popular, unconscious objection2:57
Hidden Objections answered in context4:48
Discover how to address hidden objections in context and compare two self-promotion approaches to help aspiring freelance writers win contracts on freelance job sites.
Pitchfork Tripwire - Platform promotion rules to watch out for3:52
Pitchfork Tripwire examples3:49
Analyze pitchfork tripwire examples across entrepreneur spread discussions to identify hollow advice versus value-driven case studies and success stories, while noting group rules against spam and bare links.
Alignment Magnet - How to direct your customers to your offer2:39
Create an alignment magnet that bridges platforms, builds trust and credibility, and invites customers to your offer through promotional, topic-relevant content.
Alignment Magnet breakdown - Example 11:38
Alignment Magnet breakdown - Example 21:29
See how an alignment magnet on Reddit about Kindle publishing delivers tactical details, drives traffic to videos and a blog, and generates coaching opportunities.
Alignment Magnet breakdown - Example 31:34

Setting yourself up for self promotion success - Step-by-step3:03
Identify your ideal audience and research where they spend time online, such as entrepreneurship reads and a Facebook mastermind group, then direct attention to your personal platform.
Identifying the Platform Trend1:03
Identify platform trends by analyzing 10–20 popular posts per platform, evaluating indicators like upvotes, likes, and comments, and determine the common post style to guide content research for customer acquisition.
Platform Trend analysis2:14
Explore platform trend analysis by examining popular content formats—case studies, success stories, behind-the-scenes and failure stories—on entrepreneur and mastermind groups, then apply tactical, step-by-step strategies.
Identifying Common Desired Benefits of customers1:46
Identify common design benefits your audience seeks across platforms by stepping into their shoes, balancing tangible tips and tactics with intangible motivation, and filling the research booklet accordingly.
Common Desired Benefits example2:22
Identify common benefits sought by entrepreneurs and startup teams on social platforms, such as certainty, validation from peers, belonging, and opportunities, plus accountability and system-driven success in masterminds.
Identify the Pitchfork Tripwire1:47
Pitchfork Tripwire example2:44
Bonding Jargon technique for quickly building alliances2:38
We and Us technique for quickly building alliances2:13
Crafting the Alignment Magnet step-by-step3:53
Improving your Alignment Magnet to handle Hidden Objections2:45
The 5 Minute Audit for avoiding Platform Tripwire0:48
Alignment Magnet dissection1:36
The "classy" way to deal with negativity3:39
Handle negative feedback on social media promotions by applying nonconfrontational strategies. Use delete, reframing, ignoring, or moving to a more welcoming platform to protect your reputation.
Where to go from here1:19

What to do when your promotions fail?2:34
When a promotion fails to engage, delete and repost with a better time or title, repurpose across platforms, and reposition to emphasize pain versus gain motivators to boost engagement.
How to write non-spammy promotion headlines2:39
Quote-n-Flip technique for quickly building credibility online1:49
Use the quote-n-flip technique to quickly build authority and credibility online by presenting audience questions and flipping them to show understanding, engaging viewers from the start.
Easy method for linking on "no-promo" platforms1:28
How to repurpose your content to quickly expand your promotional reach1:47
Repurpose content across different mediums and platforms to gain extra mileage, extending reach from videos and podcasts to infographics and niche audience forums.
How to use failure to win story to build establish trust1:31

Requirements

Basic English writing abilities
Personal website

Description

Authentic Online Self-Promotion Strategies to Catch the Attention of your Clients, Win their Trust and Stand out from the Noise

Are you a freelancer, coach or consultant who's looking to pick up some more clients online?

Are your "promotions" getting lost in the shuffle?

Is your message being drowned out by the noise?

Discover the Step-by-Step Strategy for getting Noticed without being Spammy, Sleazy, Pushy or Annoying

Get the answer to questions like..

"What's the proper way for promoting myself when I'm looking for clients?"

"How do I promote myself and my business without being a "salesy" or "pushy"?"

"Where exactly should I go to promote myself so I get noticed?"

"How do I get my promotions to be noticed instead of being drowned out by all the spam?"

"How do I start building credibility online?"

Learn how you can use The "5 Factors of Self-Promotion" Framework to Authentically Promote yourself to your Customers and Clients, Stand out from your Competitors and win new Business

Factor 1 - Platform Trend

Factor 2 - Common Desired Benefits

Factor 3 - Hidden Objections

Factor 4 - Pitchfork Tripwire

Factor 5 - Alignment Magnet

See you inside the course!

Who this course is for:

Freelancers
Coaches
Consultants
Solopreneurs

What you'll learn

Explore related topics

Course content

Orientation Summit9 lectures • 31min

5 FSP Framework for Effective Self Promotion13 lectures • 42min

Execution Summit15 lectures • 34min

The Vault6 lectures • 12min

Requirements

Description

Who this course is for: