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Content Marketing Mindset

Effectively harness the power of content marketing and social media to build your ideal audience and drive more sales!
3.9 (39 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,953 students enrolled
Created by Gary O'Toole
Last updated 3/2016
$10 $200 95% off
1 day left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Plan and execute a successful content marketing campaign
View Curriculum
  • Computer or Mobile Device
  • A Product Or Service They Wish To Sell
  • Motivation To Succeed

Content marketing is the act of creating free high quality content which delivers value to your target audience, enabling you build trust , rapport and authority. Relationship building is key to any sales process and using an effective content marketing strategy you will be able to establish you and your brand as authorities within your Niche.

Many start ups, business owners, entrepreneurs and creative professionals are aware that content marketing is the way forward but lack a clear vision of how to get started, others know how to get started and are well aware of the benefits but put off doing it because they are afraid the workload will be overwhelming.

The truth is delivering outstanding content is time consuming - however having a solid understanding of the basics and having a solid planning framework to follow makes the process significantly easier. 

Content Marketing Mindset provides you with a solid framework which will lay the foundations for you having a solid practical working knowledge of how to plan and launch, analyze , grow, outsource and automate the entire process.

You will learn:

  • How To Identify Your Target Audience
  • What A Customer Avatar Is
  • How To Build An Avatar
  • Find Out Where Your Customers Hangout Online
  • Find Out How Your Customers Behave Online
  • Find What Your Customers Aims Are Online
  • Find What Stops Your Customers Taking Action
  • What The Relationship Is Between Social Media And Content Marketing
  • Why You Need A Content Plan
  • How To Create Your Awesome Content Plan
  • What A Content Hub Is And Why You Need One
  • How To Use Social Media To Distribute Your Content
  • What Kind Of Content Works Best On Each Platform
  • What Makes Each Social Media Platform Unique
  • How To Grow Your Campaign Using Analytics
  • How To Use Facebook Fanpage Analytics
  • How To Use Twitter Analytics
  • How To Use Google Analytics 
  • How To Amplify Your Campaign X 10 
  • How To Find Top Influencers In Your Niche To Work With
  • How To Prepare To Submit A Guest Post To A Top Influencers High Authority Blog
  • How To Outsource Guest Posting To High Authority Blogs For Just $5
  • How To Automate The Process Using Software 

As well as the video content you will also receive a 20 page guide to creating a content plan called "Your Awesome Content Plan" - which breaks the process down even further.

I am also available to help all of my students who are welcome to contact me directly with any questions they may have related to this course, social media or content marketing in general.

All Students are invited to join our secret VIP Facebook group "Social Media Marketing Lounge" where I will providing further training, updates, free software and eBooks, invites to exclusive events only available to group members.

Sociocaster Founder  Adi Suandharu has been kind enough to give every student who takes this course a basic Sociocaster account - which is worth $37! Sociocaster is multi platform social media management tool which will make automating your content marketing campaign significantly easier! 

Who is the target audience?
  • Ideal For Beginners With No Previous Experience
  • Ideal For Creative Professionals
  • Ideal For Entrepeneurs
  • Ideal For Small Business Owners
  • Ideal For Start Ups
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Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 01:13:46
4 Lectures 07:32

In this lecture you will meet your instructor Gary O'Toole.

Preview 01:16

Starting the conversation is what social media and content marketing is all about - so we would love to meet you and hear any of your questions relating to social media and content marketing! 

Please take the time to download my 20 page guide to creating your first content plan "Your Awesome Content Plan" I would recommend reading that before beginning this course - it will definitely help you understand everything a bit better! 

You can reach us by joining our VIP Facebook group.

You will have the chance to have your questions answered both by myself and other group members, we providing you with the best social media & content marketing advice available for free anywhere online. We will also be giving away software, premium site memberships and future courses.

To get maximum value from this course we highly recommend you join! See you in there!

I want to meet you!

In this lecture you will learn what this course is all about!

Preview 01:04

Sociocaster founder Adi Suandharu has been generous enough to allow me to offer every single student who enrolls in "Content Marketing Mindset" a free Sociocaster  starter pack license - which is currently retailing for $37.  

Sociocaster is a multi platform social media management tool that allows you manage:

  • Facebook
  • Twitter
  • Linkedin
  • Self Hosted Wordpress Blogs

Sociocaster has a fantastic built in content discovery feature which allows you to find highly engaging social content in seconds - this can be used to inspire your own content creation or simply reposted to your own social media accounts at the click of a button.

Using Sociocaster it is possible schedule and automate the posting of huge ques of content  rapidly, you could schedule an entire weeks content in literally minutes.

Don't you find switching between browser tabs and logging into different social accounts to keep track of your messages and engagements annoying? I do to that is why I use Sociocaster which allows me to interact with all of my followers, across all of my accounts from one simple dashboard. 

The saying goes "a pictures says a 1000 words" well now you can create highly engaging super high quality images that have the potential to go viral without using any extra software - Sociocaster has an incredible image editor built in, which includes incredible features such as Instagram filters, layering and a wide variety of text editing features! 

Your Sociocaster Starter Pack Lifetime account is able to manage 3 of each networks accounts all of which you can manage from one convenient dashboard. This is the full product with absolutely no limitations - to gain your free account please join the Facebook group below and send me a message and I will send you the link.

Ok I will see you in the group! If you have any further questions please do not hesitate to contact me:

  • Via Udemy
  • Via Facebook
  • Via Email
  • Via Skype: oneveruszerodigital
How To Claim Your Free Sociocaster Account Worth $37
Identifying Your Target Audience And Building Your Customer Avatars
5 Lectures 14:33

In this lecture you will learn how to identify your ideal target audience and begin to understand the individuals who make up that audience.

Who Are Your Target Audience?

In this lecture you will learn how to find out where to reach your audience by looking at where they hangout online!

Where Do They Hangout Online?

In this lecture you will learn how to find out what your audiences aims are online.

What Is Their Aim Online?

In this lecture you will learn how to find out what is preventing your audience taking action to achieve their aims and learn how to offer them a solution.

Preview 06:43

How To Claim Your Free Sociocaster Account
Content Marketing Meets Social Media
4 Lectures 10:39

In this lecture we will explore the relationship between content marketing and social media.

How To Use Social Media To Deliver Content Marketing Effectively

In this lecture you will learn what a content plan is and why having a content plan is key to the success of your content marketing campaign.

Please refer to the  "Your Awesome Content Plan" PDF (Downloadable in the introduction section) as this will help you understand and create your first awesome content plan.

Preview 02:00

In this lecture you will learn what a content hub is and why you need one to run a successful content marketing campaign.

What Is A Content Hub And Why Do I Need One?

In this lecture you will learn why it is important to ensure you have adequate resources to execute your content plan effectively.

Why Is Is Important To Ensure You Have Adequate Resources?
Social Media Platform Analysis
7 Lectures 05:13

In this lecture you will learn about Facebook and the best ways to use it in your content marketing campaign.


In this lecture you will learn about Twitter and the best ways to use it in your content marketing campaign.

Preview 00:59

In this lecture you will learn about linkedin and the best ways to use it in your content marketing campaign.


In this lecture you will learn about Pinterest  and the best ways to use it in your content marketing campaign.


In this lecture you will learn about Facebook and the best ways to use it in your content marketing campaign.


In this lecture you will learn about Snapchat and the best ways to use it in your content marketing campaign.


In this lecture you will learn about Vine and the best ways to use it in your content marketing campaign.

Analytics For Growth
4 Lectures 19:06

In this lecture you will learn how to use various analytics platforms in order to grow your content marketing campaign.

Using Analytics Data To Grow Your Campaign

In this lecture you will learn how to use Facebook fanpage analytics to grow your campaign.

A Look A Facebook Fanpage Analytics

In this lecture you will learn to use Twitter analytics to assess the reach of your Tweets and gauge the success of your campaign.

Twitter Analytics Uncovered

In this lecture we will look at Google analytics to measure the success of our content marketing campaigns content hub.

Google Analytics Revealed
How To 10 X Your Content Marketing Effort
4 Lectures 16:43

In this section you will learn to amplify your campaign to reach 10 x more people by finding the top influencers in your niche and reaching out to them.

How To 10x The Growth Of Your Content Marketing Campaign

In this lecture I will show you how you can use an industry standard tool to find your niches top influencers and suggest a few ways you can reach out to them.

How To Find Top Influencers In Your Niche To Work With

In this lecture you will learn how to prepare a post to be submitted and stand the best chance of being accepted to a top influencers blog.

How To Prepare To Submit Your Post To A Top Influencers Blog

In this lecture you will learn how to outsource out reach and other content marketing tasks from just $5

How To Outsource Guest Posts And Other Content Marketing Tasks From Just $5
About the Instructor
3.9 Average rating
39 Reviews
5,953 Students
1 Course
Founder of One Versus Zero Digital & Sociocaster brand ambassador

Hi I am Gary O'Toole founder of One Versus Zero Digital , a full service digital marketing agency based in the heart of Tech City in East London, UK. 

I have been working within the digital space for over a decade and have worked with many respected brands from across the globe.

I am fascinated with all things social media and digital marketing and I am highly passionate about passing my knowledge on and assisting entrepeneurs and creative professionals reach their business goals.

I am also brand ambassador for Sociocaster an awesome tech start up based out in Indonesia! Sociocaster is an incredible multi platform social media management tool that enables rapid content discovery and automated scheduled posting across Facebook, Twitter, Linkedin & Self Hosted Wordpress.

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