Content Marketing Masterclass: Create Content That Sells
4.5 (515 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,313 students enrolled

Content Marketing Masterclass: Create Content That Sells

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
Bestseller
4.5 (515 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,313 students enrolled
Created by Brad Merrill
Last updated 2/2019
English
English [Auto-generated], French [Auto-generated], 4 more
  • German [Auto-generated]
  • Italian [Auto-generated]
  • Portuguese [Auto-generated]
  • Spanish [Auto-generated]
Current price: $11.99 Original price: $199.99 Discount: 94% off
3 days left at this price!
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This course includes
  • 3.5 hours on-demand video
  • 12 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Increase your sales, traffic, and brand recognition using the power of digital content
  • Grow a business from scratch or build upon your existing strategy

  • Understand the cognitive buying journey and how your content can inspire people to take action

  • Optimize your website for content marketing and drive profitable user action
  • Develop a system for consistently generating new content ideas
  • Understand the importance of effective writing and how to become a better writer
  • Become familiar with some of the most effective types of content
  • Generate an endless stream of valuable content by repurposing what you've already created
  • Optimize your site for search engines to drive a consistent stream of free traffic
  • Promote your content and drive traffic from a wide variety of sources
  • Use valuable content to grow your email list and build an effective sales funnel
  • Learn about external marketing channels like Facebook, Twitter, and Instagram
  • Collect and analyze data to measure your results and optimize future campaigns
Requirements
  • No prior marketing experience required.
Description

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we'll cover:

  • Classic Marketing Fundamentals: Basic principles from the "old world" of marketing that you'll need to understand for this course. Beginners are welcome here!

  • Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.

  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.

  • Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.

  • Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.

  • Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.

  • Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.

  • SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.

  • Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.

  • Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.

  • External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside!

Who this course is for:
  • Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.
Course content
Expand all 94 lectures 03:45:53
+ Classic Marketing Fundamentals
6 lectures 15:39
How Marketing Has (And Hasn't) Changed
02:54
Understanding The Cognitive Buying Journey (And Funnels!)
03:45
A Good Way To Visualize AIDA
00:44
A Word Of Warning
00:58
Glossary Of Marketing Terms
03:46
+ Content Marketing Essentials
5 lectures 17:25
Defining Your Goals
02:41
The Importance Of Storytelling: How To Tell Compelling Stories
06:08
How To Create Detailed Buyer Personas
04:31
Action Steps: Goals & Buyer Personas
00:19
+ Web Design
8 lectures 14:39
The Importance Of Responsive Design
02:18
How Minimizing Your Design Can Maximize Your Results
02:22
Why You Should Be Using Landing Pages (And When)
02:22
Baking Social Proof Into Your Site
01:19
Planning For Edge Cases
00:53
Why I Recommend Using WordPress
02:08
Action Steps: Web Design
00:22
+ Generating Content Ideas
8 lectures 11:44
The Importance Of Having A Reliable Ideation System
00:45
Creation Begins With Consumption
02:13
Conducting A "Brain Dump"
01:19
The #1 Tool For Content Research And Competitive Analysis
02:05
Questions Straight From Your Target Audience
01:33
Eavesdropping On Niche Communities
02:02
How Your Existing Audience And Content Can Help You Generate New Ideas
01:23
Action Steps: Generating Content Ideas
00:24
+ Copywriting
7 lectures 22:32
How To Write Perfect Headlines
03:59
Matching Your Audience's Tone And Vocabulary
01:45
Maintaining Focus With Your Content
01:08
How To Write A Call-To-Action
03:15
How Grammatical Errors Can Cripple Your Marketing Efforts
02:30
How To Become A Better Writer
07:15
+ Types Of Content
15 lectures 26:54
Content Types Intro
00:33
How To Create Epic List Content
02:35
Teaching Your Audience With Tutorials
02:05
Two Approaches To Q&A Content
02:02
Interviews & Profiles
02:41
Combining A List With An Interview
02:03
How To Create Valuable Reviews And Comparisons
02:13
Working News Into Your Content Strategy
01:09
Creating Valuable Roundups And Resource Lists
01:04
Thought, Opinion, And Controversy
01:44
Stories As A Content Format
02:33
Statistics And Original Research
01:29
Presenting Complex Data For Visual Learners
01:28
How To Write A Case Study That Turns Readers Into Buyers
03:05
Action Steps: Types Of Content
00:10
+ Content Formats & Repurposing
4 lectures 08:15
Content Formats
02:27
How To Generate An Endless Stream Of Fresh Content
01:33
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
04:03
Action Steps: Content Formats & Repurposing
00:12
+ SEO (Search Engine Optimization)
10 lectures 31:07
Understanding Search Engines
03:35
Basic Site Setup For SEO
03:43
Titles And Meta Descriptions
03:51
Themes And Template Settings
05:17
How To Select The Right Keywords And Create High-Ranking Content On Any Topic
05:19
Does Keyword Density Matter?
01:54
Internal Links
02:10
Image Optimization
01:05
Action Steps: SEO
00:47
+ Content Promotion
9 lectures 17:51
Strategic Collaboration
02:11
The Formula For A Perfect Guest Post Pitch
01:25
A Simple Way To Get Leading Influencers To Share Your Content
01:44
Teasing Your Content On Social Media
01:48
How To Get Your Content Featured In Popular Resource Lists
01:24
Don't Neglect This Free Source Of On-Demand Traffic
01:08
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
03:01
An Extremely Effective Way To Significantly Grow Your Audience Overnight
04:03