Content Marketing - Learn to create a Messaging Platform
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
250 students enrolled
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Content Marketing - Learn to create a Messaging Platform

The best tool for organizing your marketing messages
New
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
250 students enrolled
Created by Michelle Bashan
Last updated 9/2017
English
English [Auto-generated]
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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Includes:
  • 37 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • create A MESSAGING PLATFORM - A tool to help you organize your corporate messages
  • understand the Evolution of Content
  • understand CONTENT MARKETING & CONTENT STRATEGY
  • understand CONTENT MARKETING - How the content you produce supports your marketing efforts: Building relationships
  • understand CONTENT STRATEGY - How you are going to create, manage & measure
View Curriculum
Requirements
  • You should be able to use a PC or a smart phone at a beginner level
  • You should have or download and install free PDF reader (such as Acrobat reader)
Description

A messaging platform is the foundation on which all marketing writing is based. It is the mapping of all messages, audiences and marketing platforms - that is: what to say, to whom, and where. In this unique course, we will go over the evolution of content, understand the essence of content marketing and content strategy, why content is not an abstract painting – but needs to be thought out and planned. You will also learn what a messaging platform is, why you need it and how to create this fantastic tool that will help you produce the very best and most precise content for your audiences.

Who is the target audience?
  • Marketers, VP Marketing/Marketing Managers, Marketing Communications Managers (Marcom), Digital Marketing people, Sales people
  • Anyone in the field of Content Writing and Marketing Writing
  • Business owners who are doing their own marketing
Compare to Other Content Marketing Courses
Curriculum For This Course
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Introduction
5 Lectures 36:49

Introduction – Fascinating how far content writing has come over my last decade in business. From being the last item on anyone's priority list to coming into itself and proving that what Bill Gates said back in 1996 was absolutely right – "Content is King".

Preview 03:29

With a focus on the evolution of content on the internet we run through a decade of content styles, from functional content to SEO content and more. Each phase is accompanied by an example based on the content marketing of a fictitious dog food company.

Preview 06:28

A brief overview of content marketing and content strategy – two words that, of late, have become very popular, but on occasion get mixed up and used incorrectly. This also explains why 'content is not an abstract painting'. 

Preview 04:45

A messaging platform is the foundation on which all marketing writing is based. It is the mapping of all messages, audiences and marketing platforms - that is: what to say, to whom, and where. Learn how to create this fantastic tool that will help you produce the very best and most precise content for your audiences. 

Creating a Messaging Platform
18:33

Now that we have learnt the theory we see how it all comes together. How we can create content that is original, speaks to a specific audience, and can be ranked high on Google as it provides plenty of true value to your readership.

Tying it all together
03:34
About the Instructor
Michelle Bashan
4.8 Average rating
3 Reviews
250 Students
1 Course
Strategy & Content Marketing Expert

Michelle is a self-confessed lover of words - single and in sentences, as long as they are interesting and easy to read and understand.

Michelle established Write it Right in 2006, today, a leader in the field of creative, marketing and business content. Working with some of the largest organizations, as well as Startups at various stages, and from almost every field and industry, Michelle has vast experience working with individuals and organizations to decipher and get across their business and marketing messages. 

Over the past several years Michelle has taught, lectured and trained groups in marketing writing on topics related to content marketing, and getting your message across.  

Michelle holds a BA in Politics and International relations from the University of NSW, Sydney, Australia.