Make Content Marketing Work For You!

Content is crucial for your business. It must be engaging & share-able to go viral. Boost your visibility with content.
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  • Lectures 14
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Content Marketing: Attract and Engage more Customers.


Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook. For your business to succeed online, it is essential to know content tactics to attract, engage and inspire customers to buy.

This course will help you achieve your content targets. No previous experience is required as the course aimed at beginners.


So...have you heard the phrase CONTENT IS KING?

Most likely you did! Everyone is talking about how content is so important but... have you ever wondered why content is king? Why is it so important?

Let's start your learning journey right here...


Depending on how old you are, you probably remember that 10-15 years ago if you needed to do a research you had to travel to a library to get the information. Why? Right, because the world's largest companies like GOOGLE, YOUTUBE, YAHOO, FACEBOOK and TWITTER simply didn't exist.

And thing all these companies have in common is ...INFORMATION.

Today we have an entire world of information at our fingertips. Forget about libraries, just google it. Do you see where I am going? So, now you know why content is king, CONTENT is KING because it's the information age!

You can easily tell your story by way of content; write a blog post with a personal touch, create a video showing your daily grind. By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business.

So...Content is King because it makes easy for other people to spread your message and share it.

This course aims to illustrate the processes behind a successful content generation. We will show you how to integrate content marketing into your day-to-day marketing. You will learn with this course that when you create content with people in mind and they find value in, they will share it. They will share your blog, your story, your videos etc.

By the end of this Content Marketing Crash Course you'll learn the fundamentals of content marketing and will be able to implement the right strategies for your organization.

Remember! Creating high-value content is good, but creating high-value content strategically is even better!

For more information on how to create a rock-solid marketing strategy for your business hit the 'ENROL' button and start learning content marketing right away.

The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour.

P.S. Regards the content sharing...find this lovely quote below:

“In today’s marketplace, knowledge itself is not power, but the sharing of knowledge is.” - Michael R. Hunter

What are the requirements?

  • No Previous Experience Required
  • Smartphone, Tablet, Laptop, PC
  • And... Hunger to Learn Content Marketing

What am I going to get from this course?

  • You will learn how to create your CONTENT MARKETING STRATEGY
  • How to wire together blogs, offers, outreach to build a content marketing system
  • How to craft and TELL YOUR STORY
  • How to market your business via YouTube
  • Share the message by means of PR
  • Create content that attracts high quality leads and sales

Who is the target audience?

  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Content Marketing 101 with Jessica Shattock

Content strategy is part of most content marketing strategies.


Attract and retain customers by consistently creating and curating relevant and valuable content.


We will focus on owning media, not renting it ...

Section 2: Blogging for Your Business

What is a Blog? Why to Blog? What to Blog about?


- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media

Beginner Guide Blogging
41 pages
Section 3: The Art of Storytelling

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

What message do you want your audience to take away from the story?
Starter Guide Video Storytelling
53 pages
Section 4: YouTube for Video Marketing

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Video SEO & Usability
Section 5: Additional BONUS Section Added - Press Release Essentials

- Purpose of Press Release
- Press Release Format
- 5 W's & H

More on Press Releases: 5 W’s & H
Guide Press Release
4 pages

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
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