Content Marketing 101: Your Guide to Effective Blogging
4.3 (22 ratings)
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Content Marketing 101: Your Guide to Effective Blogging

A thorough course made for DIY marketers to better understand and execute content marketing tactics that actually work.
4.3 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,044 students enrolled
Created by Miguel Bravo
Last updated 6/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 12 Articles
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand all the important concepts regarding content marketing and blogging
  • Creating great content that speeds up your sales cycle
  • Set up key tracking codes so you can record important results
  • Distribute your content on all major non-paid and paid marketing channels
  • Interpret marketing metrics to measure your results
View Curriculum
Requirements
  • A website with a blog or news section
Description

This course teaches you the most important aspects of content marketing. The course goes well beyond simply concepts. It provides you with the best practices for researching, creating, distributing, and measuring content. There are 38 lessons (mostly video and detailed text), bonus resources. You will also have access to the marketing mind of teacher Miguel Bravo, founder of New Content Collective.

I strongly believe that content about your brand should be the centerpiece to your digital marketing efforts. We also believe that you should have affordable access to pro-level content marketing resources. That's why we packed this course with as much value as we could.

Who is the target audience?
  • Marketing freelancers
  • Aspiring marketers
  • Business owners
  • Business owners who have someone on staff doing their marketing
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Curriculum For This Course
38 Lectures
02:08:14
+
Introduction to Content Marketing
4 Lectures 18:16
+
The Research
6 Lectures 28:52
Analyzing Your Business
03:07

Using Customer Feedback
02:40

Utilizing Google for Research
05:42

Finding Where Your Customers Hang Out
06:00

Mixing It Up With Multiple Media Formats
04:34

Spying On Your Competitors
06:49
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Get Organized
7 Lectures 18:31
Installing Important Tracking Codes
03:17

Setting Your Own Goals
02:24

Developing Your Content Calendar / Posting Frequency
02:35

Who Are Your Authors? Who Are Your Editors?
01:40

Creating a Content Distribution Plan
03:11

Discovering Your Blogging Style
01:17

Your Blogging Template
04:07
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Creating Your Content
4 Lectures 17:34
Choosing Your Topic(s)
01:32

Outlining Your First Draft
04:12

Adding Media to Your Posts
04:05

Optimizing Your Posts Before Publishing
07:45
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Distributing Your Content
14 Lectures 35:55
Distributing on Facebook, LinkedIn, and Google+
03:51

Tweeting on Twitter
01:48

Pinning on Pinterest
00:45

Posting on Instagram
01:39

Distributing On All Other Non-Paid Channels
01:07

Creating Effective Facebook Ads
04:13

Creating LinkedIn Ads
02:37

Creating Twitter Ads
03:58

Creating Promoted Pins
03:07

Creating Reddit Ads
01:37

Creating Outbrain Ads
00:46

Distributing Through Email
07:01

Commenting on Forums and Other Blog Posts
01:50

Sending Out Press Releases
01:33
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Measuring
2 Lectures 09:10
Putting Your Results Into Perspective
03:28

Looking at Google Analytics
05:42
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Wrapping Up
1 Lecture 01:39
Course Summary
01:39
About the Instructor
Miguel Bravo
4.3 Average rating
22 Reviews
1,044 Students
1 Course
Founder of content marketing company New Content Collective

I'm the founder of South Florida-based content marketing company New Content Collective (NCC). I'm a firm believer that every small business deserves great content, and I've molded NCC's services and offerings (including these courses) to reflect that. 

I've worked at agencies. I've worked as a freelancer. I've done content marketing before I even knew it was called content marketing. My takeaway from all my marketing experiences-- content is the most authentic, consistent way to market your business or project.