Content Ideation and Marketing Funnels
3.3 (11 ratings)
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Content Ideation and Marketing Funnels

Learn tips to create awsome content! Learn to optimize a marketing funnel process through intelligently crafted content.
3.3 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,263 students enrolled
Created by Girijan Raghavan
Last updated 4/2017
English
Price: Free
Includes:
  • 2 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn more tactics to optimize content marketing
  • Learn new skills to create effective content for marketing
View Curriculum
Requirements
  • Basic knowledge of content marketing.
Description

Today you have a problem of selling your product or service if you do not have an audience. Having an audience is not enough. You need to have an engaging audience. You need to have a targeted audience from your niche market. If these conditions are fulfilled, then you have a fair chance to succeed in your marketing initiatives. 

Audience dictates the terms of marketing. No wonder, today customer is the king of a market. And marketers need high quality content to appease him.  
 
Considering that the very basic requirement for achieving success in marketing is having an engaging audience, the least required for this to happen is a fair amount of communication between you and your audience. You need high quality content to achieve this. Today, creating high quality content capable of engaging an audience is a big challenge. 

I have made this course considering the two most important factors of marketing. 

1. Need to find or create high quality content 

2. Have a smooth process to sell your products or services. 

The two sections of this course address these two aspects of marketing - 

First Section

The first part of this course covers aspects of content creation. Need for creating killer content is a must. This course will give you scores of ideas to find killer ideas for content creation.  

Second Section

The second part of this course is about building the process of a marketing funnel using intelligently crafted content. This helps a great deal to sell more products or service to your audience. The different phases of a marketing funnel is explained along with types of content sets required to optimize its functioning. This is an important process which every content marketer should know. 

Who is the target audience?
  • Students interested to learn more content creation methods.
  • Students who desire to fine-tune content marketing skills.
  • Students willing to expand their knowledge in content marketing.
Compare to Other Content Marketing Courses
Curriculum For This Course
15 Lectures
01:59:55
+
Content Ideation
9 Lectures 01:09:20

This lecture explains content ideation which is the process of finding relevant topics for new content creation.

Ideas for Content Creation
06:55

This is a short lecture which explains the "idea" behind content creation and how important it is to have good content creation ideas.

Content Creation Ideas
03:05

This lecture speaks about source of "ideas" for content creation. A couple of tactics to generate ideas for content creation is discussed. Brainstorming is one tactic which is extensively discussed in this lecture.

Content Creation Tactics
11:33

More content creation tactics like asking followers, checking blog specific search engines, Quora forum, industry related blogs, webinars and podcast, industry events etc. are discussed in this lecture.

More Content Creation Ideas
12:08

In this lecture discussion on content creating tactics is continued with focus on own content published in the past.

Content Creation Tips
08:10

This lecture deals with competitive research - which is about assessment of the strengths and weaknesses of content published by potential competitors and taking good ideas from them.

Competitive Research for Content Creation
05:48

This lecture speaks about the importance of retaining existing customers and that it is more economical to do so. It also gives the types of content sets used to retain customers.

Importance of Retention and Loyalty
06:39

This lecture discusses about few common factors of competitor's content that should be monitored for competitive research.

Important Factors of Competitor's Content
07:34

This lecture explains how other types of content of competitors content like email campaigns etc. could be studied to create new concepts in your content strategy.

Learn Content Strategy from Competitors
07:28
+
Content and Marketing Funnels
6 Lectures 50:35

This lecture explains the concept of a marketing funnel and how it portrays the visible journey of a prospective customer to becoming a customer of a brand. It also explains the initial phases of awareness and consideration.

A Marketing Funnel
07:21

The different phases of a marketing funnel is further explained in this lecture.

Stages of a Marketing Funnel
10:44

This lecture speaks about source of "ideas" for content creation. A couple of tactics to generate ideas for content creation is discussed. Brainstorming is one tactic which is extensively discussed in this lecture.

Content Creation Tactics
03:51

This lecture explains the all important conversion phase of a marketing funnel with ways to give that extra push to prospects to buy a brand's product and become its customer.

Discovery Phase of a Marketing Funnel
09:35

This lecture explains the importance of consideration phase of a customer's journey and why this is a golden opportunity for a marketer to convince him to become a customer of the brand.

How to address subscribers in Consideration Phase
11:00

This lecture explains the all important conversion phase of a marketing funnel with ways to give that extra push to prospects to buy a brand's product and become its customer.

Conversion of Subscribers to Customers
08:04
About the Instructor
Girijan Raghavan
4.1 Average rating
115 Reviews
10,214 Students
11 Courses
Online Tutor

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.

Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers.

I am a passionate follower of Digital Marketing. I am still a learner and always will be because of its evolving nature.

I want to exchange my knowledge with others as I feel that in the process of sharing I shall only be gaining further knowledge.