Consulting Proposals: Your Guide to Winning More Business
4.3 (29 ratings)
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Consulting Proposals: Your Guide to Winning More Business

Learn the proven process to writing effective consulting proposals and start winning more business.
4.3 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
341 students enrolled
Created by Michael Zipursky
Last updated 6/2013
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the proven process for writing proposals that win more business
  • Discover the strategy successful consultants use to charge and earn more per project
  • Increase your confidence and improve your success rate by following this guide
View Curriculum

In this course you'll learn the proven way to write winning consulting proposals. This proposal structure has been used to win millions of dollars in consulting projects. 

I've used the exact process I'm going to teach you here with hundreds of clients all over the world in over 23 industries. 

As you learn this process you'll have more confidence in yourself and your proposals and as a result will be able to get the fees you ask for and deserve.

The course is broken down into several videos. Each one includes details on each of the elements you need to have for a successful proposal.

In addition to the video lessons, you'll also receive three consulting proposal templates. 

I will walk you through each one of these so you know exactly how to use them and which of the three is the most effective.

You will get great value from these templates as you can quickly customize them as your own, and start using them right away.

Who is the target audience?
  • Consultants
  • Coaches
  • Service Professionals
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Curriculum For This Course
17 Lectures
Lesson Videos
14 Lectures 01:03:26
In this video we'll walk through what you're going to learn in this course once you complete it.
Preview 03:01

In this video you'll learn all about the real purpose of the Consulting Proposal. Many consultants misunderstand how to use and when to send a proposal - you'll learn the truth and can avoid this common mistake.
Preview 05:43

A common question consultants ask is: "How long should my proposal be?" This video answers that question in detail so you know exactly how long it should be.
Preview 03:46

There are nine parts to the most effective consulting proposal. In this video we'll quickly go through each so you know what's coming in the next videos - where we go into each section in detail.
The Structure of The Most Effective Proposal

In this video we'll cover the first part of the consulting proposal - the project overview.
How to Effectively Set the Stage

It's important that you define your project goals. In this section you'll learn how to do this the right way.
Defining Your Project Goals

In this section you'll learn how to provide your client with a clear picture of the projects outcome so they can visualize what success will look like.
How to Measure Success

The Return on Investment is critical to your proposal's success. In this video we'll go into detail on why ROI is so important and how to use it effectively.
Giving Your Client a Great ROI

In this section you'll learn how to make more from every consulting project and increase your fees.
The Power of Options

While this section may seem common sense to some, most consultants fail to properly convey this in their proposals. Here you'll learn how to keep your project on track.
Keeping The Project on Track

One of the most powerful things you can do to win more business is offer your clients a guarantee. In this section you'll learn how to make the most of one.
Removing the Risk and Getting Your Client to Say Yes

Every proposal has terms. But most consultants make a mess of them. Here's how to keep things simple and effective so that you client has no reason to delay with starting your project.
Ending With Clarity

This final part of your proposal. Learn how to get your client's approval.
Getting Your Client's Approval

Congratulations! This is the last section. Watch this video and get ready to take action.
How to Use What You Learn and Take Action
Template Explanation Videos (Includes Downloadable Templates)
3 Lectures 14:47
This is the recommended Consulting Proposal format. We'll go through a sample proposal and you can also access the template for it here.
Proven Proposal Template Video and Template

Watch the sample video of the Snapshot Proposal and download the template here.
Snapshot Proposal Template Video and Template

While this proposal and agreement format isn't recommended, it's included here as many students of consulting have requested it.
Classic Proposal Contract Template Video and Template
About the Instructor
Michael Zipursky
4.4 Average rating
43 Reviews
420 Students
2 Courses
Consultant and Author

Michael Zipursky is an author, lead-generation and marketing consultant, and entrepreneur.

His work has appeared in the Financial Times, FOX Business, Maclean's, HR Executive, MarketingMag, Management Consulting Journal, and in several other media and publications.

He is the author of Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews.

Michael runs Consulting Success, the leading consulting resource for people that want to become successful consultants. The site has over 700 articles, interviews, guides and products and serves 30,000 readers each month from around the world.

He has worked with a wide range of clients, including Panasonic, the Royal Bank of Canada, Best Buy, Canada Post, Dow Jones, Financial Times, Sumitomo, and others throughout North America and Asia in over 23 industries.