Conceptual Foundations of PLS Path Modeling provides a comprehensive introduction to the most critical foundational concepts of PLS path modeling. Virtually the entire course consists of narrative lectures accompanied by powerpoint slides and some readings. The course does not teach how to use any particular specific PLS software modeling package. The course is very useful as a preliminary course to any other "hands-on" course that teaches how to use specific PLS path modeling (or related) software (such as SmartPLS 2.0 or 3.0; WarpPLS; the semPLS or plspm packages in R; ADANCO; pls-gui.com; and so on). Participants learn the conceptual basics of the following critical path modeling terms and processes: What is PLS path modeling?, formative versus reflective constructs, assessing reliability and validity, bootstrapping and blindfolding, how to estimate direct, indirect, total, mediating and moderating effects.
This course is intended for graduate students, faculty and other researchers who seek explicit and comprehensive explanations and of the foundational concepts that underlie PLS path modeling. It addresses basic issues such as: How does the PLS algorithm 'work'? What are the differences between the outer measurement and inner structural models in a path model with latent variables? What are the fundamental distinctions between formative and reflective constructs? What can one determine about direct, indirect, and total effects? About mediating and moderating effects? What do path coefficients, weights and loadings tell you about the underlying data relationships? What are latent variable ‘scores’ or values? What do the predictive levels of variance explained in the endogenous latent variables actually mean?
Dr. Geoffrey Hubona held full-time tenure-track, and tenured, assistant and associate professor faculty positions at 3 major state universities in the Eastern United States from 1993-2010. In these positions, he taught dozens of various statistics, business information systems, and computer science courses to undergraduate, master's and Ph.D. students. He earned a Ph.D. in Business Administration (Information Systems and Computer Science) from the University of South Florida (USF) in Tampa, FL (1993); an MA in Economics (1990), also from USF; an MBA in Finance (1979) from George Mason University in Fairfax, VA; and a BA in Psychology (1972) from the University of Virginia in Charlottesville, VA. He was a full-time assistant professor at the University of Maryland Baltimore County (1993-1996) in Catonsville, MD; a tenured associate professor in the department of Information Systems in the Business College at Virginia Commonwealth University (1996-2001) in Richmond, VA; and an associate professor in the CIS department of the Robinson College of Business at Georgia State University (2001-2010). He is the founder of the Georgia R School (2010-2014) and of R-Courseware (2014-Present), online educational organizations that teach research methods and quantitative analysis techniques. These research methods techniques include linear and non-linear modeling, multivariate methods, data mining, programming and simulation, and structural equation modeling and partial least squares (PLS) path modeling. Dr. Hubona is an expert of the analytical, open-source R software suite and of various PLS path modeling software packages, including SmartPLS. He has published dozens of research articles that explain and use these techniques for the analysis of data, and, with software co-development partner Dean Lim, has created a popular cloud-based PLS software application, PLS-GUI.