Concept to Market: How to Create and Sell your own Brand
3.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15 students enrolled
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Concept to Market: How to Create and Sell your own Brand

A 'how to guide' from initial concept to selling your products
3.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15 students enrolled
Created by Peter Weishaupt
Last updated 2/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Aspiring entrepreneurs will be able to create and sell their own brand using my real world experience as a guide.
View Curriculum
Requirements
  • Computer and Internet access
Description

The course is based on my experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. You don’t necessarily have to perform the steps in the order I did. It distills the process of how I went about creating and selling my own brand and isn’t limited to personal care products. If you've ever wanted to create and sell your own branded products but were't sure how to get started, this course is for you. It's a practical 'how to' using multiple examples as I walk you through the process on my computer screen.

  • My initial concept
  • Logo design on a budget
  • Trademarking your brand
  • Creating your web identity
  • Registering your company
  • What can you brand?
  • Outsourcing your production
  • Selling your brand
  • Two basic accounting concepts to keep you from going broke
  • Resources and inspiration
  • Update with progress on my own Brand experience
Who is the target audience?
  • Anyone who wants to learn how to successfully brand and sell their products
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Curriculum For This Course
+
I
6 Lectures 13:09

This course is based on my real world experience creating and marketing my own brand of men’s personal care products.

Preview 02:14

Creative process behind establishing your Brand.

Preview 01:02

Your logo is the most important aspect of your brand. Don't skimp on design. Sources of inspiration and choosing a graphic designer.

Preview 02:55

Covering the process from the US Patent and Trademark Office - and the route I took.

Preview 03:39

Creating a web identity and a professional web presence for your Brand.

Preview 01:37

Registering your Company, whether Sole Proprietor, LLC or Corporation. Obtaining tax IDs when dealing with Suppliers. Choosing a Bank.

Registering your Company
01:42
+
II
3 Lectures 19:17

Finding your niche and deciding what you will Brand.

What can I Brand?
03:11

An easy way to start. Digging deeper into the logistics as your Brand grows.

Discovering the Possibilities
10:22

Scale and the Holy Grail. Scalable, location independent, and low owner involvment in manufacturing. How much do you want to be involved?

Outsourcing Production
05:44
+
III
1 Lecture 05:04

Explore your options: wholesalers, distributors, sales reps, brick and mortar retailers, internet retailers.

Selling your Brand
05:04
+
IV
3 Lectures 09:22

The minimum you should know on margins and break even.

Accounting for your Brand
03:53

Resources I use and some inspiration.

Resources
05:29

Click the download icon on the right side of your screen for a pdf of the resources I use to run the business, links to websites refenced in the course, as well as links to some inspirational stories.

Resources
2 pages
About the Instructor
Peter Weishaupt
3.5 Average rating
2 Reviews
15 Students
1 Course
Create and Sell your own Brand

CEO - Valhalla Products Company, LLC - My course is based on my real world experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. Starting with my initial concept, I'll walk you through logo design, trademarking, registering your company, sourcing products to brand, selling your brand, accounting for your brand, as well as provide resources to get you started.