The course is based on my experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. You don’t necessarily have to perform the steps in the order I did. It distills the process of how I went about creating and selling my own brand and isn’t limited to personal care products. If you've ever wanted to create and sell your own branded products but were't sure how to get started, this course is for you. It's a practical 'how to' using multiple examples as I walk you through the process on my computer screen.
This course is based on my real world experience creating and marketing my own brand of men’s personal care products.
Your logo is the most important aspect of your brand. Don't skimp on design. Sources of inspiration and choosing a graphic designer.
Covering the process from the US Patent and Trademark Office - and the route I took.
Creating a web identity and a professional web presence for your Brand.
Registering your Company, whether Sole Proprietor, LLC or Corporation. Obtaining tax IDs when dealing with Suppliers. Choosing a Bank.
Finding your niche and deciding what you will Brand.
An easy way to start. Digging deeper into the logistics as your Brand grows.
Scale and the Holy Grail. Scalable, location independent, and low owner involvment in manufacturing. How much do you want to be involved?
Explore your options: wholesalers, distributors, sales reps, brick and mortar retailers, internet retailers.
The minimum you should know on margins and break even.
Resources I use and some inspiration.
Click the download icon on the right side of your screen for a pdf of the resources I use to run the business, links to websites refenced in the course, as well as links to some inspirational stories.
CEO - Valhalla Products Company, LLC - My course is based on my real world experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. Starting with my initial concept, I'll walk you through logo design, trademarking, registering your company, sourcing products to brand, selling your brand, accounting for your brand, as well as provide resources to get you started.