Concept to Market: How to Create and Sell your own Brand

A 'how to guide' from initial concept to selling your products
3.5 (2 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
15 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 13
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 12/2015 English

Course Description

The course is based on my experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. You don’t necessarily have to perform the steps in the order I did. It distills the process of how I went about creating and selling my own brand and isn’t limited to personal care products. If you've ever wanted to create and sell your own branded products but were't sure how to get started, this course is for you. It's a practical 'how to' using multiple examples as I walk you through the process on my computer screen.

  • My initial concept
  • Logo design on a budget
  • Trademarking your brand
  • Creating your web identity
  • Registering your company
  • What can you brand?
  • Outsourcing your production
  • Selling your brand
  • Two basic accounting concepts to keep you from going broke
  • Resources and inspiration
  • Update with progress on my own Brand experience

What are the requirements?

  • Computer and Internet access

What am I going to get from this course?

  • Aspiring entrepreneurs will be able to create and sell their own brand using my real world experience as a guide.

What is the target audience?

  • Anyone who wants to learn how to successfully brand and sell their products

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: I
02:14

This course is based on my real world experience creating and marketing my own brand of men’s personal care products.

01:02

Creative process behind establishing your Brand.

02:55

Your logo is the most important aspect of your brand. Don't skimp on design. Sources of inspiration and choosing a graphic designer.

03:39

Covering the process from the US Patent and Trademark Office - and the route I took.

01:37

Creating a web identity and a professional web presence for your Brand.

01:42

Registering your Company, whether Sole Proprietor, LLC or Corporation. Obtaining tax IDs when dealing with Suppliers. Choosing a Bank.

Section 2: II
03:11

Finding your niche and deciding what you will Brand.

10:22

An easy way to start. Digging deeper into the logistics as your Brand grows.

05:44

Scale and the Holy Grail. Scalable, location independent, and low owner involvment in manufacturing. How much do you want to be involved?

Section 3: III
05:04

Explore your options: wholesalers, distributors, sales reps, brick and mortar retailers, internet retailers.

Section 4: IV
03:53

The minimum you should know on margins and break even.

05:29

Resources I use and some inspiration.

2 pages

Click the download icon on the right side of your screen for a pdf of the resources I use to run the business, links to websites refenced in the course, as well as links to some inspirational stories.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Peter Weishaupt, Create and Sell your own Brand

CEO - Valhalla Products Company, LLC - My course is based on my real world experience creating and marketing my own brand of men’s personal care products. The course moves chronologically based on my experience. Starting with my initial concept, I'll walk you through logo design, trademarking, registering your company, sourcing products to brand, selling your brand, accounting for your brand, as well as provide resources to get you started.

Ready to start learning?
Take This Course