Intelligent Pay-Per-Click Advertising with Bing and Yahoo!
2.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Intelligent Pay-Per-Click Advertising with Bing and Yahoo!

Learn the most current and effective pay-per-click (PPC) advertising techniques on Yahoo! and Bing
2.6 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
770 students enrolled
Created by John Smith
Last updated 11/2015
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 5 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be able to create a profitable and successful PPC campaign
  • Understand Bing and Yahoo ads and create your first campaign
  • Use both Google Adwords and Bing keyword tools for keyword research
  • Optimize your PPC campaigns
  • Understand PPC marketing
View Curriculum
  • Computer with internet access only

Don't give others the advantage in PPC advertising…

There are over 700 students sharpening their Bing and Yahoo PPC skills in the updated Intelligent Pay-Per-Click advertising with Bing and Yahoo! course.

Listen to what students are saying:

“This class taught me just what I needed to know to get started or at least build the confidence to start a campaign with Bing & Yahoo Ads. A lot of people concentrate on overpriced Google ads and forget about the alternatives. Great Class!” - Niko S.

“This course is great in explaining about PPC with Bing and Yahoo Ads…What impresses me most are the insights he shares based on his own experience - the practical tips that would save me a lot of time from having to figure it out myself. In a nutshell, if you're looking to execute PPC marketing with Bing and Yahoo Ads, this course will help you get the job done with minimal fuss.” - Michael C.

Do you want the secret to maximizing the return of your marketing investment?

The concept is elegantly simple.

You place a targeted advertisement in front of a highly motivated buyer and close the sale.

Knowing WHAT needs to be done is not the same as knowing HOW to do it.

This class will teach you, with laser precision, how to create a targeted and profitable pay-per-click (PPC) advertisement and marketing campaign.

Many people think ALL advertising is expensive and out of reach. This is simply not true. This line of thinking prevents entrepreneurs and small businesses from reaching their true potential.

While it is true that some forms of advertising are VERY expensive, it is YOUR job as an entrepreneur or small business owner to FIND A WAY to leverage your resources that yield the best results.

Consider this…

Marketing research shows that advertising on Google is 70% more expensive than Bing or Yahoo! While it is true that Google has the lion's share of the market, Bing and Yahoo! have tens of millions of visitors.


Bing and Yahoo account for nearly 30% of search engine traffic.

Do the math…A small percentage of tens of millions…

What would you do with thousands or hundreds of thousands of visitors to your website or business?

This course focuses on helping entrepreneurs, small businesses, and marketers successfully advertise on the Bing and Yahoo! search engine platforms. This course is for those that want to FIND A WAY to maximize their advertising budget while maximizing their results.

About this course:

This is a comprehensive course about PPC marketing, with both foundational concepts and advanced techniques that will bring your advertising campaign to the next level.

The course is designed for beginners and experts alike. If you have no prior experience with PPC advertising, you will learn everything you need to launch a successful campaign. If you have experience with PPC advertising, you will learn advanced techniques that will bring your business to the next level.

This course was not designed to be a boring lecture on the theory of advertising and PPC advertising. Rather, it is designed with a focus practical application.

The most important component of this class is YOU…The end user.

It is designed to empower you to use successfully use the principles to enhance and build your business, from creating and initiating a PPC campaign to measuring the campaigns performance, to refinement and process improvement.

Contents and Overview:

After you complete this class, you will be able to:

  • Create a complete PPC campaign, targeted to your audience, from start to finish.
  • Learn how to conduct keyword research using both the Google Adwords keyword tool and the Bing keyword tool. This enables you to target the ads to your audience with laser precision.
  • Learn how to measure success in a PPC campaign.
  • Learn how to refine your campaigns in order to increase your conversion rates and profitability.

Additional Benefits:

This is an action-oriented course. This course will help YOU create a successfully PPC campaign. Toward that end, I am including some bonuses that will help ensure your success.

  • I will teach you about a free $50 Bing Ads coupon, which you can immediately use with your PPC campaigns.
  • LIFETIME access to this course.
  • ANY future lectures and upgrades are included.
  • All future extra lectures and upgrades are always included for free.
  • Unconditional 30-day money back guarantee; if you are not satisfied, I do not deserve your money.
  • As a demonstration of my commitment to you, I am offering to personally answer any questions if you get stuck or have a question. Simply contact me and I will do anything within my power to see you succeed.

Click the “Take This Course" button at the top right.

Every day you delay in using the techniques covered in this course, you are potentially losing money.

Who is the target audience?
  • Digital marketers
  • Online Marketers
  • Startup owners looking to get more sales
  • Business founders looking to expand their customer base
  • Anybody at a digital agency that deals with media buys
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Curriculum For This Course
34 Lectures
3 Lectures 13:04

Introduction to the whole course and what you can expect to learn.

Preview 05:43

In this lecture I will be talking about the market share of Bing and Yahoo. I will compare it to Google and explain the size of the whole market by Bing and Yahoo in terms of daily searches.

Preview 07:03

This lecture contains external links to several websites speaking about the market share of Bing and Yahoo.

Preview 00:18
Getting Your Website Indexed
2 Lectures 10:04

In this lecture you will learn the benefits of trying to get indexed to both Bing and Yahoo. Many competing websites miss this opportunity and do not try to get indexed, meaning that you can get extra free traffic. This lecture also shows how you can submit your website to be indexed.

Preview 04:43

This lecture explains step by step how you sign up to the Bing Webmaster tool and link your website to the tool. The benefit of linking your website to the Bing Webmaster tool is that your website will start to be crawled and indexed much faster from both Yahoo and Bing.

Preview 05:21
Registering for Bing Ads
1 Lecture 00:00

This lecture shows you how to sign up for Bing and Yahoo ads and also how to link your credit card with the system.

Paying for Traffic on Bing and Yahoo - Signing up for Bing Ads
3 pages
Creating Your First Ad Campaign
7 Lectures 28:29

In this lecture I am talking about the basics of creating an Ad Campaign. This includes the budget, location naming the campaign and more.

The Basics of Creating an Ad Campaign

In this lecture I discuss the importance of the keywords and how it will affect your website and profits.

Keywords and Their Importance in the Ad Campaign

In this lecture we create a tight keyword group for the ad.

Creating an Ad Group

In this lecture I am clarifying why I am not particularly concerned about the Google Keyword Planner competition metric.

Google Keyword Planner Competition Explained in Greater Detail

Similar Tool to Google Keyword Tool, Except This is for Bing

In this lecture I walk you through creating the ad itself and how the visitor will see your ad on the search engines.

Creating an Ad

In this lecture I walk your through the advanced settings in Bing and Yahoo campaigns. You also finish your first campaign in those two search engines.

Finishing Up the Campaign and Using Advanced Settings
Math Behind a Successful Campaign
2 Lectures 00:18

In this lecture you will learn how you should do the math behind PPC campaigns. It is crucial part of the step, since you do not want to be in a loss with your PPC adventures.

Take a Break and Do Some Math
3 pages

Downloadable Excel file, which can be used in order to estimate your own profits of your Bing and Yahoo campaigns.

Downloadable Excel File to Calculate Your Own Profits
Creating Small Ad Groups for Reviews
5 Lectures 15:51

This lecture is an introductory lecture to how set up ad groups for products.

Introduction to Ad Campaigns for Reviews

In this lecture I am emphasising the importance of having several tight keyword groupings rather than one keyword grouping with very few keywords.

Do Not Be Lazy, Be Relevant

Talking about the difference between exact keyword phrase and broad keyword phrase.

Ad Group Quality Score

I will be walking you through creating an ad group with you for the product review.

Creating a Product Ad Group

I will create a second keyword grouping for the same product in order to have higher conversions.

Ad group ideas:

Ad Group: Product Name Review

Product Name Review

Product Name Reviews

Reviews of Product Name

Product Name Scam Review

Product Name Review Scam

ProductName Review

ProductName Reviews

Ad Group: Product Name Scam

Is Product Name a Scam

Product Name Scam

Product Name Scams

ProductNames Scams

Product Name Scam Report

Ad Group: Product Name Complaints

Product Name Complaints

Product Name Complaint

ProductName Complaint

ProductName Complaints

Ad Group: Product Name General

Product Name

Product Name Website

Does Product Name Work


Diversifying Your Ad Groups
Setting Up Conversion Trackers
1 Lecture 04:22

In this lecture, you will be learning how to set up conversion trackers and how to access them. This will help you tremenduosly, since you can pick the keywords that lead to highest conversion rates.

Step-by-Step How you Set Up Conversion Trackers
Getting Really Creative with Your Keywords
4 Lectures 11:50

In this lecture you will learn what I will teach you in this section.

Introduction to Being Creative with Your Keywords

In this lecture I want you to think about your audience and identifying it. If you do this successfully, you will be able to target and tailor your campaigns better.

Who Is Our Audience?

Example of a Target Audience for a "Make Money Online" Product
3 pages

In this lecture I am going through the process of finding keywords you want to target and explaining the steps what you need to do afterwards.

Taking an Audience and Revealing the Keywords
Refining Your PPC Campaigns
7 Lectures 18:58

Introduction to the section 9, refining your PPC campaigns.

Introduction to This Section About Refining Your PPC Campaigns

A short lecture talking about the main metrics you should concern yourself with.

What Metrics Really Matter?

In this lecture you learn what quality score is, its importance and how to improve it.

Understanding Quality Score

In this lecture I am talking about the values of quality score and possible pitfalls/reasons for having low quality score.

Values of Quality Score Explained In Depth

This lecture contains the link to the official Bing website, where they discuss how Quality score is being calculated.

Link to the Official Bing Quality Score Explanation

In this lecture you learn what CTR is, its importance and how to improve it.

Understanding Click Through Ratios (CTR's)

In this lecture you learn what CPC is, its importance and how to improve it.

Understanding Cost Per Click (CPC)
2 Lectures 01:30

Final words to this course. Thank you for taking it and I hope that you have learned something new.

Final Words

More Lectures as Time Goes On!
About the Instructor
John Smith
3.8 Average rating
68 Reviews
6,763 Students
8 Courses
Online Entrepreneur

Over 6,700 unique students from 136 different countries are studying my courses.

I have been an online entrepreneur since 2010 using various methods of earning money online. I have multiple YouTube channels, tried working with affiliate marketing, consultant on Internet, Forex, selling e-books and an online teacher on Udemy. I love to share my own experiences both from my entrepreneur life and also when I was working in one of the largest corporations in the world (see my CV below).


YouTube: Over 10 million viewers on my main channel, increasing by 250,000 viewers per month. I have several other channels, which are training related.


I started teaching on Udemy in October 2014 and I have gained over 6,700 unique students. I am enjoying teaching and very passionate about helping people solve their problems, grow their business and improve their lives. I can proudly say that I have helped people across the 6 different continents.

My CV:

I finished my BSc Business and Management in one of the top UK universities with a first class degree. After getting the degree, I worked in one of the major corporation that is in Fortune 500 - General Motors. Hence, I am familiar to the corporate culture and the daily life of working in major corporations.

While working for the corporation I have come across many different people that I had to work with. I have also had the opportunity to attend many different business trips in various countries with different cultures, which has allowed me to understand how differently business operations are carried out in different countries.

Right now I work online as an entrepreneur, which has been mentioned before.